Survey Suggests 'iPhone 6s' Could Outsell iPhone 6 and iPhone 6 Plus

While every new iPhone model released has gone on to outsell its predecessor, dating back to the iPhone 3G outselling the original iPhone, the overwhelming success of the iPhone 6 and iPhone 6 Plus has created some skepticism about whether Apple will be able to continue that trend in the future.

The 4.7-inch and 5.5-inch iPhone 6 and iPhone 6 Plus have been popular among consumers because of their larger screens, a long-awaited hardware feature that was previously limited to Android-based smartphones and other devices. The new iPhones are also slimmer and feature faster A8 processors and improved iSight cameras.

iPhone Comparison
Nevertheless, a new survey from RBC Capital Markets suggests the so-called "iPhone 6s" could actually be more popular than the iPhone 6 and iPhone 6 Plus. The research firm expects positive year-over-year growth in the December quarter, claiming that carrier contracts are ultimately the deciding factor in a customer's upgrade cycle.

"While there has been concern regarding AAPL going ex-growth in Dec-Qtr, our survey work shows carrier contracts are the bigger driver for refresh cycles, implying 6s cycle should be positive given contract renewals and sustained expansion of 4G networking in China. We are raising our estimates ahead of Street expectations for June, FY15/FY16 but maintaining our OP rating and $150 target."

RBC Capital Markets surveyed 6,000 individuals about their smartphone purchasing decisions and found that loyalty remains strong among Apple customers, meaning that the company should be able to increase iOS adoption and revenue going forward. However, the investment bank warns that iPad demand has not picked up and could further disappoint expectations in the June quarter.

RBC Capital iPhone Upgrade Chart 2015

50% of surveyees who plan to purchase a new smartphone will do so within 12 months

Specifically, the research firm found that 83.4% of current iPhone customers intend on staying with Apple, while 64.2% of Samsung customers expressed their future commitment to the South Korean handset maker. It also found that about 50% of customers who plan on purchasing a new iPhone will do so in the next 12 months, with longer battery life the most requested improvement.

Apple's next-generation iPhones will likely retain similar physical designs as the iPhone 6 and iPhone 6 Plus, including 4.7-inch and 5.5-inch screen sizes. The smartphones are also rumored to feature an A9 processor with 2GB of RAM, Force Touch, 7000 Series aluminum, improved 12-megapixel camera, a new rose gold color option, improved Touch ID recognition and more.

Top Rated Comments

(View all)
Avatar
68 months ago
All I care about is 2GB RAM.
Score: 22 Votes (Like | Disagree)
Avatar
68 months ago
In other news, for the new iPhone, Tim Cook will take the stage to announce "the biggest leap since the original iPhone" Sources also report that Tim Cook will reveal at the end of the keynote that "only Apple could do this".
Score: 14 Votes (Like | Disagree)
Avatar
68 months ago
News flash: iPhone 7 will outsell iPhone 6s
Score: 14 Votes (Like | Disagree)
Avatar
68 months ago
makes sense. most people i know with apple phones like to wait for the S models to upgrade. it's not a mystery anymore - which ones have the best features and least amount of hardware problems.
Score: 7 Votes (Like | Disagree)
Avatar
68 months ago

All I care about is 2GB RAM.

Want this badly on my 6 Plus.
Score: 7 Votes (Like | Disagree)
Avatar
68 months ago

And of course Phil Schiller will tell us "this is the best iPhone we've ever made"

One would hope.

I'd hate to watch the release where Phil comes out and says, "Well, this isn't the best one... that was back in 2014, but it's almost as good as the original iPhone in terms of memory, speed, and screen."

Continuous improvement means that you're always getting the best they've ever made.
Score: 6 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...