Full Video of Jeff Williams Interview at Code Conference Now Available

Re/code has shared the full video and transcript of Apple senior vice president of operations Jeff Williams speaking with journalist Walt Mossberg at Code Conference in Ranchos Palos Verdes last month. Williams reflected on a number of topics during the half-hour session, ranging from the Apple Watch and wearable technology to running Apple's supply chain and overseeing the development of ResearchKit.

Code Conference Jeff Williams
Williams also fielded questions from the audience about the changing need for physical storage and processing power on an iPhone, health-related monitoring systems on the Apple Watch, entering new product categories such as the car, vertical integration within Apple and the company's responsibility to advancing technologies and bringing jobs to the United States as a U.S. corporation.


Williams confirmed at the time that native Apple Watch apps will be available this fall through the WatchOS 2 SDK, providing developers with access to the wrist-worn device's Taptic Engine, Digital Crown, accelerometer, heart rate sensor, speaker and microphone. He also said Apple Watch sales are "fantastic," but neglected to provide any specific sales figures beyond saying "demand divided by supply is greater than one."

Top Rated Comments

Benjamin Frost Avatar
90 months ago
He didn't say that sales of the Apple Watch are 'fantastic'.

He said that the reception had been fantastic, which means absolutely nothing in terms of sales. In fact, if sales really had been fantastic, then we would have heard a number by now from Tim Cook.

As we haven't, it is logical to deduce that sales have been bad. The only question is how bad: Newton bad or Apple TV bad?
Score: 6 Votes (Like | Disagree)
Dilster3k Avatar
90 months ago
He seems like a really down to earth guy.
Score: 5 Votes (Like | Disagree)
JamesDo Avatar
90 months ago
The always critical Walt Mossberg, jeez what a dick.
Score: 3 Votes (Like | Disagree)
DanielSw Avatar
90 months ago
this guy is responsible for a launch fiasco of the new MacBook?
It's NOT a fiasco. Yet another great product that's worth the wait. We have a one month wait and don't mind at all.
Score: 2 Votes (Like | Disagree)
Alenore Avatar
90 months ago
If you compare the numbers to any other smart watch in existence, then the numbers are fantastic. There is no doubt to that, so why are you trying to say that the sales have been bad?

Tim Cook specifically said that Apple would NOT talk about Apple Watch sales. This was over 6 months ago. So, Apple is being true to their word. If Apple DID talk about sales now, would you criticize what Tim Cook said about not talking about sale figures? I bet you would.
Unless you have real numbers (and not projections from analysts), then it's as valid to say it's a fiasco as it is to say it's a success.

I still have to see one in the wild in Paris. However I do know a few people who bought one.
Score: 2 Votes (Like | Disagree)
Piggie Avatar
90 months ago
Did any single person on these forums, ever expect anyone at Apple to come on stage and say anything other than the Sales have been greater than even they had hoped for?

This is standard Apple PR stuff, it does not matter how many they sell, they will publicly say they are selling better than they hoped.

I mean, be honest, what else would anyone here ever expect Anyone from Apple to publicly say?
Score: 1 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...