Apple and Beats Scrapped Sonos-Like Speaker Post Acquisition
Before it was acquired by Apple, Beats Electronics was working on a Sonos-like Wi-Fi-connected loudspeaker that would play music from services like Pandora and Spotify straight from the Internet, reports Variety. The news comes days after learning that the new Apple Music streaming service will not immediately be compatible with Sonos speakers.

Beats Pill speakers
Case in point: Beats Electronics, which Apple acquired for $3 billion last year, was working on a Wifi-connected loudspeaker that could be used to play subscription music services straight from the Internet, according to multiple sources familiar with the project. That would have put Beats in direct competition with Sonos, a Santa Barbara, Calif.-based speaker manufacturer succeeding with a very Apple-like product lineup.
The product was set to be launched during the holiday season of 2014 but was scrapped after Apple acquired Beats. The headphone maker was looking to first introduce a powerful speaker for the living room before introducing smaller, more affordable speakers for other rooms like kitchens and bedrooms. The speakers would incorporate Bluetooth alongside Wi-Fi and NFC to make music playback as seamless as possible when entering rooms. The biggest speaker would cost around $750, according to Variety.
Beats was looking to build the technology for the speakers from scratch, but ran into problems and had to switch chipset manufacturers and delay the project multiple times. Because of these issues, Apple decided to kill the project. However, another source tells Variety that Beats and Apple management have simply decided to put the project on hiatus.
It's unclear if or when the project will be revisited, especially as Variety reports that the workforce at Beats is far smaller than it was pre-Apple acquisition, with one source saying the headphone company is 50% smaller than before. Additionally, Beats chief product officer T.J. Grewal and head of loudspeaker engineering David Titzer have left the company, according to their LinkedIn accounts. In July 2014, it was reported that Apple trimmed 200 employees from Beats in areas where Beats and Apple overlapped.
Apple has discontinued speaker projects in the past, most famously the iPod Hi-Fi in 2007. More recently, the Cupertino company has had to recall Beats Pill XL speakers due to a possible fire hazard, with Apple issuing customers a $325 refund rather than replacing the units.
Popular Stories
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
Apple today released tvOS 18.5, the latest version of the tvOS operating system. tvOS 18.5 comes a little over a month after the launch of tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models.
tvOS 18.5 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software. Apple TV owners who have...
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal.
The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.
The...
Apple today released macOS Sequoia 15.5, the fifth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.5 comes a little over a month after the launch of macOS Sequoia 15.4.
Mac users can download the macOS Sequoia 15.5 update through the Software Update section of System Settings. It is available for free on all Macs able to run ...
Following more than a month of beta testing, Apple is expected to release iOS 18.5 to the general public this week. While the software update is relatively minor, it still includes a handful of new features and changes for iPhones.
Below, we recap everything new in iOS 18.5.
Pride Wallpaper
Apple recently announced its 2025 Pride Collection, including a new Apple Watch band, watch face,...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....