Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
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“It’s happening tomorrow,” Morris said during an interview at Midem in Cannes that primarily focused on his storied career in the music industry.Morris didn't reveal any other details about Apple Music, which is expected to be priced at $10 per month with a generous three-month free trial period and be accompanied by a revamped iTunes Radio service, but he expressed his view that Apple's entry into the paid subscription streaming market will be a "tipping point" for moving the industry from downloads to streaming.
A highlight of that career was a 37-year partnership with iconic producer Jimmy Iovine, who now is running Apple’s music services after the company paid $3 billion to acquire Beats. Underscoring Iovine’s role in the music industry, Morris said he still talks to him twice every day by phone. Morris said the move by Apple to bring in Iovine was a brilliant one.
Update Apple's Chief of French content for Apple TV has shared a photo on Instagram apparently showing he has added Apple Music to his responsibilities.