Sony Music CEO Confirms 'Apple Music' Unveiling at WWDC

During an on-stage interview at the Midem Music Industry Festival in Cannes today, Sony Music CEO Doug Morris confirmed Apple will indeed be introducing its "Apple Music" streaming service at its Worldwide Developers Conference keynote tomorrow, according to VentureBeat. While numerous sources have indicated the service will be unveiled at WWDC, Morris' confirmation is notable as coming from a close friend of Apple's Jimmy Iovine and one of the parties involved in the negotiations for launching the service.

doug_morris_midem

Sony Music CEO Doug Morris (right) on stage at Midem (Chris O'Brien/VentureBeat)

“It’s happening tomorrow,” Morris said during an interview at Midem in Cannes that primarily focused on his storied career in the music industry.

A highlight of that career was a 37-year partnership with iconic producer Jimmy Iovine, who now is running Apple’s music services after the company paid $3 billion to acquire Beats. Underscoring Iovine’s role in the music industry, Morris said he still talks to him twice every day by phone. Morris said the move by Apple to bring in Iovine was a brilliant one.

Morris didn't reveal any other details about Apple Music, which is expected to be priced at $10 per month with a generous three-month free trial period and be accompanied by a revamped iTunes Radio service, but he expressed his view that Apple's entry into the paid subscription streaming market will be a "tipping point" for moving the industry from downloads to streaming.

Update Apple's Chief of French content for Apple TV has shared a photo on Instagram apparently showing he has added Apple Music to his responsibilities.

apple_music_french_content

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
General Spotify Feature

Spotify Launches Cheaper $10.99/Month Premium Plan Without Audiobooks

Friday June 21, 2024 4:22 pm PDT by
Spotify today announced the launch of a new Basic paid plan that offers a small discount for dropping access to audiobooks. Priced at $10.99 per month, the Basic option includes all of the music benefits of Spotify like ad-free playback, but without added monthly audiobook listening time. The $11.99 standard Premium Individual plan that Spotify offers includes ad-free playback and 15 hours...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...

Top Rated Comments

Mr Fusion Avatar
118 months ago
Am I the only one here who isn't looking forward to 20 minutes of Apple Watch & Apple Stores statistics and then another 30+ minutes dedicated to this music service?

I'm looking forward to stellar new OS X & iOS releases! And hopefully some other unknown surprises!
2015 Keynote:

- 30 minutes of "Look at our sales, WOW! Everyone give each other a hug, did we mention we love our customers?"
- iOS 9: Stability improvements!
- OS X: Stability improvements!
- Apple Music: "OMG look it's U-2!!!"
- Fade to black...

There. I just saved you two hours of time and months of Mandarin or sign language classes. You can thank me later.
Score: 59 Votes (Like | Disagree)
Dilster3k Avatar
118 months ago
Am I the only one here who isn't looking forward to 20 minutes of Apple Watch & Apple Stores statistics and then another 30+ minutes dedicated to this music service?

I'm looking forward to stellar new OS X & iOS releases! And hopefully some other unknown surprises!
Score: 47 Votes (Like | Disagree)
Tankmaze Avatar
118 months ago
And next thing you know samsung will
Launch their own streaming services called... Samsung Music
Score: 38 Votes (Like | Disagree)
Crosscreek Avatar
118 months ago
I am preparing to be very underwhelmed for WWDC 2015.
Score: 37 Votes (Like | Disagree)
pcote Avatar
118 months ago
Under Steve Jobs, a reveal in advance of the keynote would have meant a broken partnership with Sony. The employee who revealed on Instagram would have been fired instantly as well.

"The times they are a changin'."
Score: 23 Votes (Like | Disagree)
Mackinjosh Avatar
118 months ago
But, does anyone care about music streaming these days? Why even spending capacities on this apple?
I'm sorry, what? That can't be a real question.
Score: 22 Votes (Like | Disagree)