Apple CEO Tim Cook Speaks on Importance of Privacy, Encryption at Champions of Freedom Event

Apple CEO Tim Cook was honored at the Electronic Privacy Information Center's Champions of Freedom event in Washington yesterday, where he took the opportunity to give a speech covering Apple's stance on privacy, the importance of guarding customer information, and the company's views on encryption.

TechCrunch has shared details on both the event and Cook's speech, calling him "characteristically passionate" about the topics he spoke on.

"Like many of you, we at Apple reject the idea that our customers should have to make tradeoffs between privacy and security," Cook opened. "We can, and we must provide both in equal measure. We believe that people have a fundamental right to privacy. The American people demands it, the constitution demands it, morality demands it."

Cook highlighted Apple's commitment to customer privacy while also lambasting other Silicon Valley companies like Google and Facebook for collecting customer data. "They're gobbling up everything they can learn about you and trying to monetize it," Cook said. "We think that's wrong. And it's not the kind of company that Apple wants to be."

timcookchampionsoffreedomspeech

Image via TechCrunch

As he has done multiple times in past privacy-centric speeches, Cook reiterated Apple's position as a company that gets its money from selling products and services, not the personal data of its companies. He also made a subtle jab at Google's new Photos app, which offers free, unlimited photo storage.

"We believe the customer should be in control of their own information. You might like these so-called free services, but we don't think they're worth having your email, your search history and now even your family photos data mined and sold off for god knows what advertising purpose. And we think some day, customers will see this for what it is."

On encryption, Cook said he believes it's "incredibly dangerous" that some government agencies advocate for unfettered access to consumer data and devices, an issue that's come to light following encryption changes that Apple introduced with iOS 8. As of iOS 8, Apple no longer stores device encryption keys, making it impossible for the company to bypass a passcode and provide consumer data at the government's request.

According to Cook, weakening encryption with a "master key" for the government has a "chilling effect on our First Amendment rights and undermines our country's founding principles." He says Apple will continue moving forward with encryption and will focus on building products "that keep people's information safe."

More of what Cook had to say during yesterday's speech can be found over at TechCrunch. The Verge has also shared details on the speech.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...

Top Rated Comments

okboy Avatar
138 months ago
This is pretty radical speech given the past decade. Glad Apple is unafraid to say this obvious truth.
Score: 32 Votes (Like | Disagree)
Godzilla71 Avatar
138 months ago
Way to go Tim! :)
Score: 21 Votes (Like | Disagree)
chromite Avatar
138 months ago
Google's free photos service was the first non-Apple platform that actually made me consider using it. However, after I remembered that Google makes their revenue through advertising I thought against it.
Score: 15 Votes (Like | Disagree)
casperes1996 Avatar
138 months ago
Apple isn't exactly innocent of this. They just do it on a smaller scale. If they didn't, how could Apple know what type of music I like and make "Genius Recommendations?" They keep and use data from past music purchases and gather data from my iTunes Match.
Genius is an opt in service that tells you it gathers data. Furthermore, it only uses the data for suggestions internally, and doesn't use it for anything else than suggestions, like selling it to ad companies
Score: 11 Votes (Like | Disagree)
techguy9 Avatar
138 months ago
I love his speeches on privacy, and I agree with the family photos mining :p
Score: 10 Votes (Like | Disagree)
sdz Avatar
138 months ago
That is exactly why I trust Apple and use Apple Products
Score: 10 Votes (Like | Disagree)