Facebook yesterday announced "Instant Articles," a new iOS-based platform designed to speed up the loading times of articles when browsing on the company's iPhone app.

Instant Articles offers publishers a new tool to host their stories on Facebook servers, negating the need to wait for a separate web app to load the content and in turn loading linked articles up to ten times faster than before. Publishers who take advantage of the feature will be provided with a suite of interactivity tools as well, including accelerometer-based photo zooming, audio captions, and the ability to like and comment on individual lines of an article.

Facebook Instant Articles
The new feature is launching with nine partners: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. Facebook hopes that relegating full monetary control over an article to its publisher, including the ability to sell ads within Instant Articles and keep the full revenue, will entice more to support the service.

They're also allowing partners access to Facebook's Audience Network for a chance at beefing up ad spaces and giving them access to comScore and "other analytics tools" to track traffic data on articles. The new platform will also be malleable to each individual publisher, with Facebook introducing a tool set that will allow each specific brand to set its own customizable typeface, color, and layout to closer match what readers expect from each brand.


“Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook” said Facebook Chief Product Officer Chris Cox. “Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”

Facebook's new suite of publishing tools aims to provide a more streamlined, hassle-free experience for users of its mobile app, which is always a good thing for a company constantly trying to be forward thinking. However, as The Verge points out, Instant Articles essentially boils down to being "a new publishing format," which could spell doom for those unwilling to join the ranks of Facebook's partners in fear of losing creative control of their own stories.

Instant Articles is available now on the iPhone Facebook app, with special content produced by a few of its initial launch partners. The company hopes to launch to a wider range of smartphone devices in the coming months, as it attempts to gather more publishing partners and listen to user feedback to "help us improve the experience."

Top Rated Comments

ArtOfWarfare Avatar
87 months ago
How long until this gets spun off into its own app with broken links throughout the main app, as happened to Messages?
Score: 5 Votes (Like | Disagree)
redscull Avatar
87 months ago
The is the exact opposite direction this should be going. I wish Facebook would launch articles I click into Safari/Chrome instead of their in-app browser widget. They don't need to track or otherwise know anything more about my browsing beyond the fact that I did click the original article link to see more. What happens next is my business. Furthermore, the in-app browsing experience is terrible and neutered. My dedicated browser is a superior experience designed specifically for that purpose.
Score: 5 Votes (Like | Disagree)
lowercaseperson Avatar
87 months ago
Good - maybe more apps will adopt this same feature. Intra-app browsers are terrible.
Score: 5 Votes (Like | Disagree)
macducky313 Avatar
87 months ago
Yeah, Safari already does this without the need to read what Facebook considers "news".
Score: 3 Votes (Like | Disagree)
LordBeelzebub Avatar
87 months ago
And why is Facebook my go to source for reading news articles? Not!
Score: 3 Votes (Like | Disagree)
disinfectant Avatar
87 months ago
It would be nice if it just opened up in ... the browser that's already on my phone, which has an article view mode.
Score: 2 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
microsoft office icons

Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel

Tuesday January 18, 2022 4:15 am PST by
Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple's M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an ...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Beyond iPhone 13 Better Blue Face ID

Rumored iPhone 14 Pro Feature Delayed Until Next Year

Wednesday January 19, 2022 3:00 am PST by
Apple's long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals ...