Ford Working With Apple on CarPlay, But Won't Give Up Control of the Dashboard
Ford has promised to bring CarPlay to its vehicles and is listed as one of Apple's CarPlay partners, but Ford executives say the company will also focus on compatibility with Android and its own Ford SYNC in-car infotainment system to give consumers as much choice as possible. In an interview with Re/code, Ford CTO Raj Nair explained that the company doesn't want people making car choices based on their smartphones.
CTO Raj Nair said part of the reason behind that is ensuring that car buyers have choice. "We want to make sure you are not pushed into a decision on a $40,000 car based on your $200 smartphone," Nair said.
Ford, like the other car makers, also sees its infotainment system, known as SYNC, as a key selling point. "The data shows SYNC has been a significant draw in the showroom," Nair said.
Ford's focus is on SYNC, but the company says that it is planning to support Android Auto and CarPlay and will look to integrate SYNC more closely with both systems. According to Nair, a customer who wants to use Google Maps but listen to Sirius radio using SYNC will be able to do so.
Despite not wanting to hand over control of its in-car infotainment systems to Apple and Google, Ford is eager to embrace new technology. At the meeting with Re/code, Nair was wearing an Apple Watch sporting one of the apps that the Ford team built in a week. A MyFord Mobile research app that links the PHEV Fusion Energi, C-MAX Energi, and Focus BEV cars to the Apple Watch was shown off on Twitter earlier today.
![fordapplewatch](https://images.macrumors.com/t/b6A9SaoZlVEF-vRKP520sGc25BQ=/400x0/article-new/2015/04/fordapplewatch.jpg?lossy)
Image via Said Deep, Head of Ford North America Product Communications Ford's upcoming SYNC 3 system is set to debut this summer with support for both CarPlay and Android Auto. Following the launch of the new system, Ford should be releasing vehicles with CarPlay support by the end of 2015.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...