Ford Working With Apple on CarPlay, But Won't Give Up Control of the Dashboard

Ford has promised to bring CarPlay to its vehicles and is listed as one of Apple's CarPlay partners, but Ford executives say the company will also focus on compatibility with Android and its own Ford SYNC in-car infotainment system to give consumers as much choice as possible. In an interview with Re/code, Ford CTO Raj Nair explained that the company doesn't want people making car choices based on their smartphones.

CTO Raj Nair said part of the reason behind that is ensuring that car buyers have choice. "We want to make sure you are not pushed into a decision on a $40,000 car based on your $200 smartphone," Nair said.

Ford, like the other car makers, also sees its infotainment system, known as SYNC, as a key selling point. "The data shows SYNC has been a significant draw in the showroom," Nair said.

Ford's focus is on SYNC, but the company says that it is planning to support Android Auto and CarPlay and will look to integrate SYNC more closely with both systems. According to Nair, a customer who wants to use Google Maps but listen to Sirius radio using SYNC will be able to do so.

Despite not wanting to hand over control of its in-car infotainment systems to Apple and Google, Ford is eager to embrace new technology. At the meeting with Re/code, Nair was wearing an Apple Watch sporting one of the apps that the Ford team built in a week. A MyFord Mobile research app that links the PHEV Fusion Energi, C-MAX Energi, and Focus BEV cars to the Apple Watch was shown off on Twitter earlier today.

fordapplewatch

Image via Said Deep, Head of Ford North America Product Communications

Ford's upcoming SYNC 3 system is set to debut this summer with support for both CarPlay and Android Auto. Following the launch of the new system, Ford should be releasing vehicles with CarPlay support by the end of 2015.

Related Roundup: CarPlay
Tag: Ford

Top Rated Comments

(View all)
Avatar
71 months ago
ford's current interface is abyssal
Score: 21 Votes (Like | Disagree)
Avatar
71 months ago
Are they really this clueless? Sync is abysmal (and I've owned multiple fords). The sooner they "give up control" the better. Apple and Google are infinitely more competent at building user interfaces.
Score: 18 Votes (Like | Disagree)
Avatar
71 months ago

After buying a Lexus, I could care less about Ford. Who is that?

So you have a little care still left for Ford? How much until you couldn't care less about Ford?
Score: 17 Votes (Like | Disagree)
Avatar
71 months ago
"The data shows SYNC has been a significant draw in the showroom"

Competitor showrooms for sure :D
Score: 13 Votes (Like | Disagree)
Avatar
71 months ago
As a potential customer, I'd have been much more interested in hearing him say "we're giving over the design to Apple."
Score: 9 Votes (Like | Disagree)
Avatar
71 months ago
great. i love my ford cars, but HATE sync. it's nothing but a buggy, worthless "infotainment" system. i hope, but am doubtful, sync 3 will be backward compatible with previous generation cars?

besides that, i think it's smart of ford to try to integrate as much as possible across carplay, android whatever, and sync. the $40K car vs. $200 phone is a good point, i just hope they do it well. anxious to see what their results are.
Score: 9 Votes (Like | Disagree)

Top Stories

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Rumor Report Card: Assessing the Accuracy of Leaks After Apple's Event

Friday September 18, 2020 12:57 pm PDT by
Apple hosted its virtual "Time Flies" event this week, where it introduced four new products, including the Apple Watch Series 6, lower-cost Apple Watch SE, a 10.9-inch iPad Air with an all-screen design, and an updated 10.2-inch iPad with a faster A12 Bionic chip. As expected, there were no new iPhones, which are believed to be coming in October instead. Apple also announced that it will be ...

Epic Games Announces 'Fortnite: Save the World' Will No Longer Be Playable on macOS

Friday September 18, 2020 4:50 am PDT by
Epic Games has announced that "Fortnite: Save the World" will no longer be playable on macOS, after Apple terminated Epic Games' developer account. Fortnite has been in violation of the ‌App Store‌ rules since August 13, when it introduced a direct payment option that skirted Apple's in-app purchase system by allowing payments directly to ‌Epic Games‌. Shortly after Epic blatantly...

Deals: Cellular Carriers Introduce First Offers on Apple Watch Series 6 and SE

Friday September 18, 2020 7:43 am PDT by
With the launch of the Apple Watch Series 6 and Apple Watch SE today, cellular carriers have now introduced special offers for these new wearable devices. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with AT&T, if you buy one Apple Watch Series 3, Series...