Boating and navigation app SeaNav US [Direct Link] reported this morning that Apple is no longer welcoming the app on the App Store due to the mention of Pebble support, or "any other mobile platform", within the app's description.

Pebble Time
SeaNav notes that its iOS app has been previously approved by Apple with no fuss, and have only faced roadblocks after receiving the rejection email this morning. The app supported Pebble for "nearly 2 years" before today, and the company says the app's most recent update has "no changes to our support for the Pebble", hinting that the impending launch of the Apple Watch could be the main culprit of the crackdown on SeaNav.

We have just had the latest version of our SeaNav US iOS app rejected by Apple because we support the Pebble Smartwatch and say so in the app description and meta-data (we also state in the review notes that "This application was approved for use with the Pebble MFI Accessory in the Product Plan xxxxxx-yyyy (Pebble Smartwatch)". See copy of rejection reason below.

SeaNav US has previously been approved by Apple with no problem, we have had Pebble support in SeaNav for nearly 2 years and there are no changes to our support for the Pebble in this version. What are Apple doing? Have they gone Apple Watch crazy? What can we do?

App Store review guideline 3.1 has covered the prohibition on mentioning competing platforms for some time, but until now developers have generally not had issues with Apple rejecting apps for mentioning Pebble support. With the Apple Watch ready to launch, however, Pebble may now be considered a competing platform.

Apple has been known to deal swiftly with apps it deems questionable on the App Store in the past, but today's news is definitely interesting given the reason for rejection and the launch of the Apple Watch tomorrow. SeaNav US should be able to resubmit the app after removing all mentions of the Pebble smartwatch from its marketing materials and App Store page, but it certainly leaves an interesting question for the future of Pebble-supported iOS apps, especially Pebble's dedicated iOS app, presuming SeaNav's rejection was not the result of a reviewer misunderstanding Apple's intended application of the guidelines.

Update 9:32 AM: The developer of Home Remote notes in the Pebble discussion thread that he had an update approved just last night. Pebble is mentioned in his app's description, so it remains unclear whether SeaNav's rejection is part of a specific shift in policy for Apple.

Top Rated Comments

syndalis Avatar
88 months ago
My guess is that the app will be accepted with absolutely no issues whatsoever, so long as you just remove mention of the pebble from the App Store description.

Having settings inside the app to link it up with the pebble, and mentioning the pebble on your company homepage should be fine.
Score: 14 Votes (Like | Disagree)
bushido Avatar
88 months ago
well that is just stupid
Score: 14 Votes (Like | Disagree)
Spock Avatar
88 months ago
I'll be watching for the FTC investigation. If Apple starts to block me from using competing devices I will make the switch to Android or Windows Phone.
Score: 11 Votes (Like | Disagree)
WB2Colorado Avatar
88 months ago
How is this not an anti-competitive business practice? Come on, Apple!
Score: 6 Votes (Like | Disagree)
imoxja Avatar
88 months ago
Can you really blame them for keeping people from advertising other devices that competes with one they make? That would be like walking in to a video game store and advertising your own store down the street, saying "We have almost the same stuff but cheaper!"
Score: 6 Votes (Like | Disagree)
thekeyring Avatar
88 months ago
Makes me wonder what will happen when/if Google launches an app making Android Wear compatible with iPhone.
Score: 6 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
appleprivacyad cleaned

iOS 15 Patched Security Hole That Potentially Exposed Users' Private Apple ID Information to Third-Party Apps

Thursday January 20, 2022 3:32 am PST by
Apple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update. With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...