Boating and navigation app SeaNav US [Direct Link] reported this morning that Apple is no longer welcoming the app on the App Store due to the mention of Pebble support, or "any other mobile platform", within the app's description.

Pebble Time
SeaNav notes that its iOS app has been previously approved by Apple with no fuss, and have only faced roadblocks after receiving the rejection email this morning. The app supported Pebble for "nearly 2 years" before today, and the company says the app's most recent update has "no changes to our support for the Pebble", hinting that the impending launch of the Apple Watch could be the main culprit of the crackdown on SeaNav.

We have just had the latest version of our SeaNav US iOS app rejected by Apple because we support the Pebble Smartwatch and say so in the app description and meta-data (we also state in the review notes that "This application was approved for use with the Pebble MFI Accessory in the Product Plan xxxxxx-yyyy (Pebble Smartwatch)". See copy of rejection reason below.

SeaNav US has previously been approved by Apple with no problem, we have had Pebble support in SeaNav for nearly 2 years and there are no changes to our support for the Pebble in this version. What are Apple doing? Have they gone Apple Watch crazy? What can we do?

App Store review guideline 3.1 has covered the prohibition on mentioning competing platforms for some time, but until now developers have generally not had issues with Apple rejecting apps for mentioning Pebble support. With the Apple Watch ready to launch, however, Pebble may now be considered a competing platform.

Apple has been known to deal swiftly with apps it deems questionable on the App Store in the past, but today's news is definitely interesting given the reason for rejection and the launch of the Apple Watch tomorrow. SeaNav US should be able to resubmit the app after removing all mentions of the Pebble smartwatch from its marketing materials and App Store page, but it certainly leaves an interesting question for the future of Pebble-supported iOS apps, especially Pebble's dedicated iOS app, presuming SeaNav's rejection was not the result of a reviewer misunderstanding Apple's intended application of the guidelines.

Update 9:32 AM: The developer of Home Remote notes in the Pebble discussion thread that he had an update approved just last night. Pebble is mentioned in his app's description, so it remains unclear whether SeaNav's rejection is part of a specific shift in policy for Apple.

Top Rated Comments

syndalis Avatar
77 months ago
My guess is that the app will be accepted with absolutely no issues whatsoever, so long as you just remove mention of the pebble from the App Store description.

Having settings inside the app to link it up with the pebble, and mentioning the pebble on your company homepage should be fine.
Score: 14 Votes (Like | Disagree)
bushido Avatar
77 months ago
well that is just stupid
Score: 14 Votes (Like | Disagree)
Spock Avatar
77 months ago
I'll be watching for the FTC investigation. If Apple starts to block me from using competing devices I will make the switch to Android or Windows Phone.
Score: 11 Votes (Like | Disagree)
WB2Colorado Avatar
77 months ago
How is this not an anti-competitive business practice? Come on, Apple!
Score: 6 Votes (Like | Disagree)
imoxja Avatar
77 months ago
Can you really blame them for keeping people from advertising other devices that competes with one they make? That would be like walking in to a video game store and advertising your own store down the street, saying "We have almost the same stuff but cheaper!"
Score: 6 Votes (Like | Disagree)
thekeyring Avatar
77 months ago
Makes me wonder what will happen when/if Google launches an app making Android Wear compatible with iPhone.
Score: 6 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
iphone 12 pro display video

iPhone 13 to Include 1TB Storage Option and LiDAR Across the Board, Says Wedbush Analyst

Monday March 1, 2021 4:00 am PST by
Apple's forthcoming iPhone 13 could include a 1TB storage option for some models and LiDAR Scanners across the entire lineup, according to a report from Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analyst Daniel Ives said that initial Asian supply chain checks gave the firm "increased confidence" that Apple's 5G-driven product cycle would extend well into 2022,...
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
mac mini developer transition kit photo feature

Apple Requiring Developers to Return DTK Mac Minis by March 31

Friday February 26, 2021 3:57 pm PST by
Apple today sent out emails to developers who are in possession of a Developer Transition Kit, asking them to return the machines by March 31. The Developer Transition Kits are Mac minis with A12Z chips that Apple provided for development purposes ahead of the release of the M1 Macs. Apple in the emails provided developers with shipping instructions, and plans to begin collecting the DTKs...
iphone 12 120hz thumbnail feature

Kuo: iPhone 13 Lineup to Feature Smaller Notch and Larger Batteries, 120Hz Display for Pro Models, and More

Monday March 1, 2021 7:50 am PST by
iPhone 13 models will all feature a smaller notch, while the two Pro models will be equipped with low-power LTPO display technology for a 120Hz refresh rate, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Several other sources have previously claimed that some iPhone 13 models will support a 120Hz refresh rate, including display industry analyst Ross Young, leakers ...
unc0ver version 6 release

Jailbreak Tool 'unc0ver' 6.0.0 Released With iOS 14.3 Compatibility

Sunday February 28, 2021 9:26 am PST by
The team behind the "unc0ver" jailbreaking tool for iOS has released version 6.0.0 of its software, which can allegedly be used to jailbreak any device running iOS 11.0 through iOS 14.3 using a kernel vulnerability. The unc0ver website describes how the tool has been extensively tested across a range of iOS devices running various software versions, including an iPhone 12 Pro Max running iOS ...