Apple Watch In-Store Reservations Available Beginning April 10

Apple on Friday updated its online store with instructions on how to purchase the Apple Watch, reiterating that the wrist-worn device can be ordered online or reserved for in-store pickup. The new section appears to confirm that Apple Watch in-store reservations will be available beginning April 10, allowing customers to reserve a specific Apple Watch for pickup at an Apple Store beginning April 24.

How to Buy Apple Watch
The wording and timing of the new section suggests that Apple Watch in-store reservations will be available April 10, a move that would generate more foot traffic in Apple Stores on Apple Watch launch day. Nevertheless, there remains a slim possibility that reservations will begin on April 24. Apple did not immediately respond to request for comment, although we will update this post if we receive confirmation.

Last week, Apple Store training documents obtained by MacRumors indicated that Apple will not allow walk-in purchases for the Apple Watch upon launch, meaning that reserving the wrist-worn device for pickup at a specified date and time will be required initially. Walk-in customers can join the queue for a try-on appointment, after which they can order the Apple Watch online or make a reservation for in-store pickup.

Apple Watch pre-orders kick off at 12:01 AM Pacific on April 10 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple has added "Guided Tour" videos to its website that outline various functions of the Apple Watch, while we've prepared detailed guides on how to pre-order the Apple Watch and what to expect at a try-on appointment.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
iPad Air 5

New: iPadOS 18 Drops Support for These iPad Models

Monday June 10, 2024 4:16 am PDT by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. In other words, iPadOS 18 will drop support for the 10.5-inch iPad Pro and the second-generation 12.9-inch iPad Pro. Support for the sixth-generation iPad, which uses the...

Top Rated Comments

BeyondtheTech Avatar
120 months ago
What I still don't get is that Apple already has all of our hundreds of millions of credit and debit cards linked to our iTunes and Apple ID accounts, yet they want us to manually jam their servers at the stroke of midnight or 3AM to place an order they know we already want.

We're automatically billed for our monthly subscriptions to iCloud, iTunes Match, in-App Purchases, Newsstand, etc. So, how about this? Just make a button next to the product's favorite ("heart") button that says, "yes, I like this product enough for you to automatically charge my credit card and preorder or ship it to me as soon as it's available." No more waiting up until 3AM EDT, or queuing up on line the night before at the local Apple Store. Automate the process and give us an preorder confirmation email we can wake up to.

Is Apple still so insecure that they need to generate media headlines that "lines are out the door" and "the servers couldn't handle the capacity" of everyone trying to place online orders? If Apple is all about the positive customer experience, having to go through this periodic ritual can't be a totally positive experience for everyone.

Frankly, I've been doing this for eight years since the first iPhone and iPad releases, and I'm a bit tired. I would appreciate someone on Apple's backend systems or infrastructure to accommodate something like this to be done. Billions of dollars of profit every year, and they still stick to a rudimentary preordering/purchasing process. How much more in profit would they benefit from if they automated their own processes?

It could be kinda like a Kickstarter thing, make your pledge as soon as it's up, and the cards all get charged in one shot upon the end of the campaign. Simple.
Score: 19 Votes (Like | Disagree)
BillyTrimble Avatar
120 months ago
I don't see any point in having a "smart watch", Android, Apple or MS, but I'm sure that fanboys and hipsters with more $$$ than brains will eat it up.

Wow. That's really nasty. I appreciate that you don't see the need to buy a particular item. But is that any reason to insult those who do, for whatever reason they want to buy something?

That's just plain nasty and downright mean spirited. I've been disciplined for being nasty to some members on this forum. It's people like you who bring out that kind of activity. Perhaps the admins can discipline you for such absurd and nasty remarks.
Score: 12 Votes (Like | Disagree)
teslo Avatar
120 months ago
ok ok.. i want one now. i didn't forever. now i do. happy?
Score: 10 Votes (Like | Disagree)
Watabou Avatar
120 months ago
What I still don't get is that Apple already has all of our hundreds of millions of credit and debit cards linked to our iTunes and Apple ID accounts, yet they want us to manually jam their servers at the stroke of midnight or 3AM to place an order they know we already want.

We're automatically billed for our monthly subscriptions to iCloud, iTunes Match, Newsstand, etc. So, how about this? Just make a button next to the product's favorite ("heart") button that says, "yes, I like this product enough for you to automatically charge my credit card and preorder or ship it to me as soon as it's available." No more waiting up until 3AM EDT, or queuing up on line the night before at the local Apple Store. Automate the process and give us an preorder confirmation email we can wake up to.

Is Apple still so insecure that they need to generate media headlines that lines are out the door and the servers couldn't handle the capacity of everyone trying to place online orders? If Apple is all about the positive customer experience, having to go through this periodic ritual can't be a totally positive experience for everyone.

Frankly, I've been doing this for eight years since the first iPhone and iPad releases, and I'm a bit tired. I would appreciate someone on Apple's backend systems or infrastructure to accommodate something like this to be done. Billions of dollars of profit every year, and they still stick to a rudimentary preordering/purchasing process. How much more in profit would they benefit from if they automated their own processes?

It could be kinda like a Kickstarter thing, make your pledge as soon as it's up, and the cards all get charged in one shot upon the end of the campaign. Simple.
This sounds like an extremely good idea at first, and pretty obvious to implement something like this, it doesn't take into account the limited supply they have when a product initially launches. You still need a way of deciding who comes first, and who is served first.


Apple could, in theory, make the products depending on the number of "hearts" but then what if a good chunk of people cancel near the end?

That said, they should really make their infrastructure better. There's no excuse now. The first couple of times were sort of understandable, but it's 2015 now. Apple should know better.
Score: 9 Votes (Like | Disagree)
Macdick Avatar
120 months ago
iwatch

you can have mine I dont need one.
Score: 5 Votes (Like | Disagree)
NeutralGeek Avatar
120 months ago
I will be doing both or all of the above. :D I cannot wait anymore.
Score: 5 Votes (Like | Disagree)