Popular web service IFTTT today announced the introduction of three new apps - Do Button, Do Note, and Do Camera - to coincide with the rebranding of the original IFTTT iOS app into IF. The company says these events mark its "transition from a standalone service into a true product company."
IFTTT hopes to empower its users with the introduction of the series of "Do" apps, allowing them more control over their favorite products and applications by presenting a detailed and customizable set of tools "to pick and choose the features they use most often and turn them into their own, personalized, one-tap app."
"IFTTT's mission has always been to empower people with creative control over the services and devices they use every day," said Linden Tibbets, co-founder and CEO at IFTTT. "Our latest product, Do, introduces a simpler and more personal type of Recipe - one that runs with just a tap of a button."
The new Do series continues IFTTT's "If this, then that" functionality with "Recipes," which require a "Channel" (an app) and "Title" (a command) to bring deep customization into each of the three apps. Do Button, for example, showcases "lightning fast access" to customized Recipes created by each user, courtesy of a widget available to install in the iOS Notification Center. Recipes can include anything from custom Nest settings to interacting with a set of Philips Hue bulbs.
Do Camera follows in the vein of instant connectivity to various services within one app, allowing users to create Recipes that upload photos to specific Facebook albums or even match the colors of a photo to a room's Hue lighting. Same goes for Do Note, which allows instant note-taking to control apps like Twitter, Evernote, and Mail.
These new apps debut alongside IFTTT's rebrand into IF, the company saying the two announcements pivot it from being a single-product focused business and pushes it into the future with multiple products and services, "with more on the way."