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Apple Watch Gets Another Competitor in the Android-Based LG Watch Urbane

LG Electronics today announced a new device in the line of Android Wear smartwatch products, called the LG Watch Urbane. Planned for a full unveiling at Mobile World Congress next month, the watch is said to combine the traditional aspects of a luxury timepiece with the "high-tech flare" of a modern smartwatch.

The LG Watch Urbane follows in the footsteps of LG's previous foray into the world of smartwatches with the LG G Watch R, launched last October. LG says while the G Watch R was designed with a more active lifestyle in mind, the Watch Urbane has taken a more formal, classic route that will suit both men and women. Despite the formal look, the Watch Urbane is powered by a smartwatch-style touch-based interface that is compatible with any smartphone running Android 4.3 or above.

LG Watch Urbane
“The LG Watch Urbane’s classic design and smart features make it the perfect smartwatch to complement our G Watch and G Watch R, which were designed as more casual and active devices,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “LG Watch Urbane is an important part of our strategy to develop wearable devices that are worn and viewed as everyday accessories, not electronic gadgets.”
The LG Watch Urbane includes the same 1.3-inch full circle P-OLED display as the LG G Watch R - which was the first smarwatch to include such a display - but features a narrower bezel this time around, offering it that more formal, sleeker look touted by LG. The watch comes in gold and silver options with a natural leather strap that can be replaced by any 22mm wide band, according to the company.

Not many specific details were given on the device's smartwatch capabilities, but LG confirmed the LG Watch Urbane will be able to measure a user's heart rate for fitness purposes thanks to a photoplethysmography (PPG) sensor built into the device. Other key factors, like pricing and whether the new Android-based smartwatch will hit around the Spring launch of the Apple Watch, was not yet disclosed by LG.
Key Specifications:

- Chipset: 1.2GHz Qualcomm® Snapdragon™ 400
- Operating System: Android Wear™
- Display: 1.3-inch P-OLED Display (320 x 320, 245ppi)
- Size: 45.5 x 52.2 x 10.9mm
- Memory: 4GB eMMC/ 512MB LPDDR2
- Battery: 410mAh
- Sensors: 9-Axis (Gyro / Accelerometer / Compass) / Barometer / PPG (Heart Rate Sensor)
- Colors: Gold / Silver
- Other: Dust and Water Resistant (IP67)
LG's newest foray into the increasingly crowded world of smartwatches is the latest in a long line of companies announcing new iterations of older products, or new products altogether, preparing to do battle with Apple's April launch of the Apple Watch.

Related Roundups: Apple Watch, watchOS 5
Tags: LG, smartwatch
Buyer's Guide: Apple Watch (Neutral)


Top Rated Comments

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55 months ago
Android Wear devices keep getting better and better. Meanwhile Apple has yet to announce full specs....
Rating: 26 Votes
55 months ago

Targeting people who buy both Android and luxury items.
That's a failure in the making.


Keep telling yourself iPhone is a luxury item... They sell then at Walmart like all the other luxury items.
Rating: 23 Votes
55 months ago

Monkey see, monkey do.

In will be interesting in 3 years to see if the smart watch really does catch on or if this was the most over-hyped product category ever.


Are you kidding me? Apple is following in this category.
Rating: 20 Votes
55 months ago
Targeting people who buy both Android and luxury items.
That's a failure in the making.
Rating: 14 Votes
55 months ago

The design actually looks pretty reasonable to me--I dislike it, but I can see many would like it.

But there are problems: functionality/power vs Apple Watch, developer support (we'll see) and that ugly low-DPI display LG is using (not to mention round, which looks nice but is terrible for text info).

It's a decent attempt if priced cheaply--because the pixelated face is going to stand out from the old-fashioned body like a sore thumb, outside of PR mock ups.


Are you kidding me, have you even seen one? It has the best display for a watch with deep blacks, great colours and viewing angles and it is by no means "low DPI" if you even have an idea what that means...

Looks pretty good in press renders, but I'll wait until I see real pictures before making a final judgement.

The G Watch R press pictures looked pretty good too, and look how it turned out.

Expectations:

Reality:


You do realise that if you change the watch face it would obviously look different, right? I love Apple but some of you are being ridiculous acting like the Apple Watch is something special, while great smart watches have existed for a while now.

Here's a picture of my watch if you don't believe it can look like the press photo one. Cheers!
Rating: 13 Votes
55 months ago
People still think Apple is a luxury brand? Not this again.

Anything mass produced in a Chinese factory is NOT luxury, people.
Rating: 11 Votes
55 months ago
Monkey see, monkey do.

In will be interesting in 3 years to see if the smart watch really does catch on or if this was the most over-hyped product category ever.
Rating: 10 Votes
55 months ago

The design actually looks pretty reasonable to me--I dislike it, but I can see many would like it.

But there are problems: functionality/power vs Apple Watch, developer support (we'll see) and that ugly low-DPI display LG is using (not to mention round, which looks nice but is terrible for text info).

It's a decent attempt if priced cheaply--because the pixelated face is going to stand out from the old-fashioned body like a sore thumb, outside of PR mock ups.


Functionality? Really? The Apple watch loses something like 90% of functionality when its away from a paired phone...
Rating: 10 Votes
55 months ago
Looks pretty good in press renders, but I'll wait until I see real pictures before making a final judgement.

The G Watch R press pictures looked pretty good too, and look how it turned out.

Expectations:


Reality:
Rating: 10 Votes
55 months ago

It's not about price, it's about perception.


To me a real luxury item is one that the masses cannot afford to own. If Apple is a true high end "luxury" brand like so many around these forums believe how in the world can so many people afford it? There might be a perception of luxury by some, but it is a mass produced consumer brand just like the rest.

It's a premium consumer brand that competes with other name brand electronics makers in the mass market. It's nothing more and nothing less.

Would anyone honestly try and argue that Apple is not a mass market brand? I guess if it makes you feel better that you think your iPhone is a very exclusive product that most people can't afford to own then go ahead and think what you want.
Rating: 9 Votes

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