Apple CEO Tim Cook: Apple's 'Creative Engine' Has Never Been Stronger

During today's fiscal fourth quarter earnings call, Apple CEO Tim Cook said that "obviously" the company is working on new products, but that he was going to keep things in the "cone of silence."

I'm not sure what to say. I'm not going to give any hints. We look at a lot of different things and we're fortunate to have a lot of creative people here that want to change the world and have a lot of great ideas.

Cook went on to say that Apple's "creative engine" had never been stronger and the company had never been more passionate, as evidenced with Apple's recent launches of Apple Pay and Apple Watch. Apple Pay, said Cook, is "classic Apple," with the company taking something old and outdated and focusing on making something "very elegant."

applewatch1
Cook also extolled the virtues of Continuity, which allows Macs and iOS 8 devices to integrate in new and innovative ways. "Use your imagination and think about where Continuity goes," said Cook. He went on to say that it would be "incredibly important" going forward for customers.

Cook said that Apple's investors should look at what Apple's done and what it has delivered, along with the skills of the company. Apple is the "only company on the planet" that has the ability to integrate hardware and software at a "world class level" according to Cook, but the company always has "more ideas than resources" to deal with. He also said as a personal investor, he "feels great" about products that are coming up in 2015.

While Cook declined to mention what products Apple might be working on, rumors have suggested the company has several new devices in the works that could significantly boost future sales, including a 12-inch Retina MacBook Air and a 12.9-inch iPad, dubbed the "iPad Pro" by the media.

Related Forum: MacBook

Top Rated Comments

AnalyzeThis Avatar
87 months ago
Not when it comes to mac-mini, NOT
Score: 34 Votes (Like | Disagree)
farewelwilliams Avatar
87 months ago
iPad Mini 3

Classic Apple.
Score: 24 Votes (Like | Disagree)
SandboxGeneral Avatar
87 months ago
Well, they didn't get very creative with the iPad Mini 3 or the Mac Mini. Here's hoping to a brighter and better future for these products. I hope. :apple:
Score: 19 Votes (Like | Disagree)
gramtrax Avatar
87 months ago
Apple needs new leadership or they are doomed to be the new Microsoft. I don't see anything very "creative" out of the latest stuff.

Apple TV is a perfect example. WTF -- are they just going to sit there and let everyone else capture the market they started?

I hate to say it, but Google and Amazon have been pushing the boundries a bit more these days.
Score: 15 Votes (Like | Disagree)
Aluminum213 Avatar
87 months ago
I can't imagine the waterfall of creative juices flowing when they made the iPad Mini 3 and Mac mini
Score: 14 Votes (Like | Disagree)
Bubba Satori Avatar
87 months ago
This is Tim's 'creative engine'.



Every fifth Benny is the money saved by putting old mobile GPUs in the computers.
Score: 13 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
apple watch edition series 5 ceramic black prototype

Apple Planned Black Ceramic Apple Watch Edition Series 5

Wednesday June 16, 2021 5:45 am PDT by
Apple considered offering a black version of the ceramic Apple Watch Edition Series 5, according to newly-shared images of the prototype casing. The images, shared on Twitter by the prototype collector and leaker known as "Mr. White," show a prototype black ceramic Apple Watch casing, alongside the white ceramic version. The ceramic Apple Watch Edition Series 5 was never available in a...
maxresdefault

Demo: Check Out AirPlay 2 on a Mac in macOS Monterey

Tuesday June 15, 2021 11:57 am PDT by
With macOS Monterey, Apple has introduced expanded AirPlay 2 support, so you can AirPlay content from an iPhone, iPad, or even another Mac to your main Mac. We thought we'd do a quick demo of this handy new feature in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. With AirPlay to Mac, you can extend or mirror an Apple device's display to a Mac, and since ...
app store blue banner

U.S. Antitrust Legislation Would Require Users to Be Able to Delete All Pre-Installed Apple Apps [Updated]

Wednesday June 16, 2021 11:26 am PDT by
Update: Bloomberg inaccurately interpreted the original comments and has since drastically changed the wording of its article. The original Bloomberg piece said that Apple would be prohibited from pre-installing its own apps on iPhones. The updated Bloomberg article has been rewritten to clarify that the antitrust legislation prohibits Apple from preventing users from removing Apple-created...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...