Skip to Content

Apple Debuts Music-Themed iPad Air 2 Ad Ahead of Grammy Awards

by

Ahead of tonight's telecast of the 57th annual Grammy Awards, Apple has debuted a new music-themed iPad commercial titled "Change" featuring Swedish singer Elliphant, Los Angeles-based producer Gaslamp Killer, and English DJ Riton.


The ad shows the three musicians composing a remix to Elliphant's "All Or Nothing" entirely on an iPad, from initial songwriting, production, recording, and more. Apps shown throughout the add include Apple's GarageBand for songwriting, iMPC Pro for production, Serato Remote for live performances and Manual Camera for filming video.

Billboard also reports that Apple CEO Tim Cook and SVP of Internet Software and Services were the focus of much attention at a pre-Grammy party held by record producer Clive Davis. Apple is estimated to have paid upwards of $2 million for its Grammy ad.

The new iPad ad follows rumors of a revamped Beats Music subscription service, with a report last week noting that Apple would be charging $7.99 per month for access on OS X , iOS, Apple TV, and Android. Apple is expected to relaunch Beats Music later this year, possibly at June during the company's annual Worldwide Developer's Conference.

Related Roundup: iPad
Tags: Apple Ads, Billboard
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

Popular Stories

MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...
Read Full Article • 340 comments
MacBook Neo Feature Pastel 1

Apple Announces $599 'MacBook Neo' With A18 Pro Chip

Wednesday March 4, 2026 6:15 am PST by
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599. The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
Read Full Article • 1354 comments
Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
Read Full Article • 402 comments

Top Rated Comments

M
Mycoolroy
145 months ago
Sad, what apple has become.
Score: 12 Votes (Like | Disagree)
P
Paradoxally
145 months ago
Apple is losing the plot. I know I sound like a "Apple is doomed" guy, but it's far from that. They're not doomed, far from it. They're lost though. First it's U2 for all, and now it's some crappy beats made in Garageband than can be passed off as music to the newest generation. They don't know what they're doing.

Software quality control has gone down like 10 pegs (figuratively at least), commercials are a joke...Apple, it's not too late.
Score: 11 Votes (Like | Disagree)
ijen0311 Avatar
ijen0311
145 months ago
Bleh :confused:
Score: 10 Votes (Like | Disagree)
iSayuSay Avatar
iSayuSay
145 months ago
Too bad the iPad's sales are falling, and the tablet market it created is stagnant.
Partly because it doesn't do anything much more than the original iPad? Many people still use it for book reader, watching movies, browse, social media and maybe a bit playing time for infants. That's quite narrow for a $549 device.
Making music on an iPad is niche and only a handful of people would do it. Most will do it on their laptop and computers.

In short, iPad should be way more powerful and functional than it is to make it worthwhile. Some might not be agree with me, but it's still a giant iPhone without the phone part. It's still not able to substitute a Mac or computer completely.
Score: 9 Votes (Like | Disagree)
mejsric Avatar
mejsric
145 months ago
Yawn. They need a new ad agency. The guy having a seizure near the end didn't help it.

You may not like the ads but this shows the usefulness of iPad. Compare to others.. showing specs..

Even me, i dont like the song. I dont know them... But watching these video shows the power of an iPad, how people use thier iPad.

I like that stickers on the back. :apple:
Score: 9 Votes (Like | Disagree)
2
2IS
145 months ago
I compose **** music with garage band all the time. Nothing new here.
Score: 9 Votes (Like | Disagree)
Read All Comments