For the first time since 2012, sales of Apple's iPhone overtook sales of Android devices by a slight margin during the October to December 2014 period in the United States, according to the latest figures from Kantar Worldpanel (via TechCrunch). Apple's iPhone took a 47.7% sales share of the U.S. smartphone market while Android accounted for 47.6%, with Windows Phone accounting for 3.8% of sales.
In the US, Apple iOS overtook Android for the first time since this time in 2012, albeit by the slimmest 0.1% margin," reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “While the success of the iPhone 6 and 6Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market.
Kantar also notes that the iPhone 6 was the best selling smartphone in the United States, and that the iPhone's market share rose 6.2% in Europe during the holiday quarter. By comparison, Android's share declined 3.8% overall in Europe, as Italy was the only country to experience market share growth. In China, Apple grew 2.2% to claim a 21.5% market share, with the growth attributed to the launch of the iPhone 6 and iPhone 6 Plus.
During the company's earnings call last week, Apple CEO Tim Cook said that the launch of the iPhone 6 and 6 Plus brought more Android switchers and new customers than prior models. The iPhone 6 and 6 Plus sold a record 74.5 million units during the holiday quarter, with a 46% growth when compared to last year and Apple's launch of the iPhone 5s and iPhone 5c.
