Apple's share of the smartphone market in Asia has risen significantly since the launch of the iPhone 6 and iPhone 6 Plus in September, according to market research firm Counterpoint (via The Wall Street Journal). The biggest market share gains for the iPhone came in Japan, China, and South Korea, with the iPhone seeing a 33% market share during November in the latter country. This only trailed rival and South Korean company Samsung, which had a 46% market share after holding a 60% market share.

iphone6-stock

“No foreign brand has gone beyond the 20% market share mark in the history of Korea’s smartphone industry,” said Tom Kang, research director for mobile devices at Counterpoint. “It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales.”

Apple's market share in Japan grew to 51% in November, holding a commanding lead over second place Sony which holds 17% market share. In China, Apple held a 12% market share in the smartphone market, which is third place behind Lenovo's 13% market share and upstart manufacturer Xiaomi, which commanded a 18% market share.

In November, data from AppLovin showed that the iPhone 6 Plus was popular with Asian customers, as Japan, Vietnam, China, and the Philippines showed an adoption rate of over 35% for the larger device. Overall, strong sales for the iPhone 6 and iPhone 6 Plus led to smartphone market share growth for Apple across the world, with analysts attributing the growth to the redesigned bodies and larger screens of both devices.

Tag: wsj.com

Top Rated Comments

thekeyring Avatar
81 months ago
Better marketing often beats a better product.

Luckily Apple has both.
Score: 8 Votes (Like | Disagree)
wesley96 Avatar
81 months ago
I was unaware that people purchased phones based on some sort of nationalism.:rolleyes: But if what you say is true, what does that say about us Americans? I mean, it's not like we buy Apple exclusively because they're the "home company". Samsung's marketing definitely worked here, and according to this forum, Apple's product was better.

It could be as simple as more Korean people like iPhones now that they have sizes that are more attractive to the market.
Speaking as a Korean here, nationalism has driven sales of local brands in the past and is still valid to certain extent even now. But it's also the case of brand familiarity, especially for the older generations. They're familiar with Samsung and LG, and have the perception that they make good products. So even me being a stalwart Apple fan, I just recommend Samsung to relatives who are not familiar with Apple.

Meanwhile, the younger generations are familiar with Apple and the so-called iPhone Shock that happened back in 2009 when iPhone officially launched here. This demographic had embraced it quite well. But since then, the screen being more or less the same size had an effect of eroding the market share, moving away to large screen size offerings from the local brands. What we've seen back last November would be more or less those people returning.
Score: 3 Votes (Like | Disagree)
taptic Avatar
81 months ago
I'm not in Asia, but I have never seen such a sharp rise in the next generation iPhone as I have with the 6. Usually it seems to take longer before I see so many of the latest in the wild.
Score: 3 Votes (Like | Disagree)
MattJessop Avatar
81 months ago
Anecdotal, but being in Shanghai recently, at least 1 third of the people I saw all had 6 pluses. Worth noting that the smallest phone size I saw was still around 5 inches, even with the older generations. Crazy.
Score: 3 Votes (Like | Disagree)
ryuok Avatar
81 months ago
We have small eyes, so the bigger screens definitely help. ;)
Score: 1 Votes (Like | Disagree)
fallenjt Avatar
81 months ago
Better marketing often beats a better product.

Tell that to the Korean. They turned away from their home company's products.
Score: 1 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...