Some Bose Products Return to Apple Online Store After Two Month Absence
Following a two month absence, Apple has restarted sales of Bose products in its online store. The reinstated products include the Bose QuietComfort 20i, the Bose SoundLink Mini Bluetooth Speaker, and the Bose SoundLink Bluetooth Speaker III, but notably do not include the company's over-the-ear headphone offerings. The move follows a report yesterday which noted that some French Apple retail stores had begun receiving shipments of Bose products with an intent to put the products back on shelves, and it is now likely those products will return to stores shortly.

It still is not clear as to why Apple removed Bose products from its stores, but the decision may have had something to do with Apple's acquisition of Beats Electronics and a patent infringement lawsuit filed by Bose in July against Beats. That lawsuit was settled between Beats and Bose before Bose products disappeared from Apple's store shelves, which may indicate that the removal and reinstatement was a part of the discussions between the two companies.
Bose also signed a deal with the NFL to ban NFL players from wearing Beats headphones during games, which garnered comments from Beats co-founder Jimmy Iovine who stated that it made Beats "look like the underdog." Bose products were not the only products removed by Apple in recent months, as the company also pulled Fitbit products from its retail and online stores. Unlike Bose products however, Fitbit products have yet to return to the Apple Store.
Popular Stories
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability.
There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...