Apple Online Store Gains New Toys Ahead of the Holidays, Now Offering Barbie and Skylanders

As of this week, Apple has begun offering several new toys in its online Apple Store, including a Barbie from Mattel, a Skylanders game, and a WowWee Robot. The new online-only additions come just ahead of the holiday season and mark Apple's continued efforts to bolster its products aimed at younger children.

The most curious new toy offered in the online Apple Store is a Barbie Fashion Design Maker Doll from Mattel. Sold for $49.95, the Barbie is the first doll that Apple has ever sold and at first glance, appears out of place in the online store. The Barbie is a standard Barbie doll, but it is designed to be used alongside a free app [Direct Link] on the iPad that allows children to create customized clothes on printable fabric sheets.

barbieipad

To start, download the free design software app to your iPad, or visit the website to download to your Mac or PC. Use it to create completely customized designs. Select patterns, colors, and accessories available within the program, and add photos to make a really personal statement. Print your finished and fabulous creations onto the eight enclosed printable fabric sheets -- and watch them go from 2D to 3D.

Along with the Barbie doll, Apple is also now selling the Activision Skylanders Trap Team Starter Pack for the iPad. Available for several months via other outlets like Amazon, the Trap Team Starter Pack brings the popular Skylanders console game experience to the iPad. Much like Barbie, Skylanders is very popular with children.

Apple's third kid-oriented offering added this week is the WowWee MiP Robot, a $99 gesture-controlled toy robot that plays games, dances, battles with other robots, and delivers small items.

wowweerobot

Full of personality, WowWee's MiP gesture-controlled robot gives you seven different modes and a free app for your iPhone, iPad, or iPod touch that offers a bunch of games. Swipe your hands in front MiP's eyes to the direction of your choosing and watch him follow suit. Or load up MiP's tray with a can of soda and use the MiP app to deliver it. MiP is a loveable toy your whole family can enjoy.

Apple has long offered a variety of iOS-related toys suitable for both children and adults like the Anki DRIVE and the Sphero, but over the course of the last few months, the company has added several accessories oriented solely at its youngest consumers. Products added in 2014 include the Philips/Disney Friends of Hue StoryLight kit, the Tiggly Shapes toddler game, and the Osmo educational gaming system are all aimed at children.

It is not entirely clear why Apple has boosted its focus on accessories for younger children in recent months, but drawing kids into the Apple Store with iPad and iPhone-oriented toys pushes them into the Apple ecosystem at an early age, potentially allowing the company to create lifelong customers.

The expanded range of toys offered by Apple also lets the company reach a whole new demographic and it may be part of new retail chief Angela Ahrendts' efforts to redesign the Apple retail experience. As noted earlier this year, Apple's new head of retail is aiming to overhaul the end-to-end Apple Store sales experience, reimagining product discovery and improving customer interactions with employees.

Popular Stories

iPhone SE 4 Thumb 1

'New' iPhone SE Product Listing Appears on French Website

Wednesday February 12, 2025 6:49 am PST by
As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real. The listing was spotted by a reader of the French technology...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
m2 macbook air blue

M4 MacBook Air Release Continues to Appear Imminent

Monday February 10, 2025 10:56 am PST by
There continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip. According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches Next Week

Monday February 10, 2025 3:05 am PST by
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US. The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.3.1

Monday February 10, 2025 10:04 am PST by
Apple today released watchOS 11.3.1, a minor update to the operating system that runs on the Apple Watch. watchOS 11.3.1 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.3.1 can be downloaded by opening up the Apple Watch app and going to General > Software Update. To install the new software, the Apple Watch needs to...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
M4 mini Glowing Blue

Apple Begins Selling Refurbished M4 Macs

Wednesday February 12, 2025 11:35 am PST by
Apple today added MacBook Pro and Mac mini models with M4 series chips to its certified refurbished store in the United States, Canada, the United Kingdom, and Ireland for the first time since the computers were introduced in October 2024. Some refurbished MacBook Pro models with M4 chips are also available in Belgium, Germany, the Netherlands, Spain, and select other European countries. ...
sequoia

Apple Releases macOS Sequoia 15.3.1

Monday February 10, 2025 10:11 am PST by
Apple today released macOS Sequoia 15.3.1, a minor update to the macOS Sequoia operating system that came out last September. macOS 15.3.1 comes a few weeks after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌‌macOS Sequoia‌‌‌ update through the Software Update section of System Settings. Apple has also released macOS 13.7.4 and macOS 14.7.4 for those who are...

Top Rated Comments

Rayd5365 Avatar
133 months ago
This will be awesome, young girls can get a start on their unrealistic body expectations at the Apple store now. :)
Score: 28 Votes (Like | Disagree)
SeattleMoose Avatar
133 months ago
This will be awesome, young girls can get a start on their unrealistic body expectations at the Apple store now. :)

Actually girls used to be slim before they cut PE, invented fast food, ding dongs, video games, and a life that involves just moving on the couch from one LCD to another.
Score: 19 Votes (Like | Disagree)
Olivier Giround Avatar
133 months ago
Actually girls used to be slim before they cut PE, invented fast food, ding dongs, video games, and a life that involves just moving on the couch from one LCD to another.
McDonalds started in 1948. Ding Dongs in 1967. Video games in 1972.

Do you even know what your point is?
Score: 13 Votes (Like | Disagree)
cogitodexter Avatar
133 months ago
Barbie? I genuinely thought Apple were better than that.

If there's a toy that tries to accentuate the idea that 'size zero' is the peak achievement any girl can aspire to, then 'Barbie' is definitely the guilty one.

I know someone who has been driven to suicidal thoughts in part because of the unrealistic expectations about what the female figure 'should' look like.

Apple, especially considering its commitment to equality, should have no part of it.
Score: 11 Votes (Like | Disagree)
Olivier Giround Avatar
133 months ago
You want to develop brand awareness at a young age...

If only there were a way to market to fetuses still in the womb. Shareholders would love that.
Score: 11 Votes (Like | Disagree)
Nunyabinez Avatar
133 months ago
My daughter can use my iPhone 6+ as her Barbie's big screen TV.
Score: 9 Votes (Like | Disagree)