Apple and IBM Introduce Ten Business-Focused 'IBM MobileFirst' iOS Apps

Following a partnership announced over the summer, Apple and IBM have today introduced the first in a line of mobile business apps that target a wide range of industries and businesses. Dubbed "IBM MobileFirst for iOS", the suite of ten apps hopes to "bring IBM’s big data and analytics capabilities to iPhone and iPad users."

With the initial batch including apps focused on the finance, air-travel, and banking industries, IBM also confirmed a few clients including Citi, Air Canada, Sprint, and Banorte will support the MobileFirst program starting today.

“What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”

Screenshot (28)
One of the ten apps, Sales Assist, is retail-focused and, for example, allows workers to view customer profiles with extensive back-history on previous purchases to help make informed suggestions tailored to specific users. It can also check a store's inventory, find missing in-store items, and ship items unavailable in-store to customers at home. There's one app that grants pilots easier control over flight manifests and schedules, another that provides personalized in-flight services for passengers, and multiple apps focused on banking and case advisers.

The apps, built exclusively for iPhone and iPad, "are delivered in a secure environment, embedded with analytics and linked to core enterprise processes." The two companies ensure that the apps can be developed and adjusted to fit any company, and once out in the wild are easily managed and upgraded thanks to cloud services provided by IBM. All apps are highly secure as well, and the partners promise that more apps are "being continuously designed and developed" for release in the future.

“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

The official websites of both Apple and IBM provide a deeper dive into the program with extensive looks into each of the ten apps announced today.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

GreenPixel Avatar
80 months ago

Why? Just for Apple to gain marketshare in the enterprise arena and decide to scale back in the consumer market?

Success in one market does not require failure or even a decrease in another market.

Also, if enterprise is so good... What happened to Blackberry? ;)

BB did not fail simply because their market was primarily enterprise. They failed due to not adapting to market changes.
Score: 16 Votes (Like | Disagree)
Rogifan Avatar
80 months ago

Hoping for the best! Apple needs an increased foot in the enterprise arena.


Just more evidence you don't need a keyboard and Microsoft office to be productive.
Score: 15 Votes (Like | Disagree)
thekeyring Avatar
80 months ago
Really love what Apple is doing with iOS. Features like control centre, technologies like Metal and Extensibility, and now this enterprise stuff. Great! Frustrated people hate on iOS for being "dumb" or "*****".
Score: 14 Votes (Like | Disagree)
Aluminum213 Avatar
80 months ago
Now how about apple make iOS for the iPad that's more then a blown up iPhone iOS


Embarrassing having a 3x3 folder grid on a 10" iPad Air 2 screen
Score: 12 Votes (Like | Disagree)
keysofanxiety Avatar
80 months ago


Also, if enterprise is so good... What happened to Blackberry? ;)


If consumer is so good... What happened to Nokia? ;)
Score: 10 Votes (Like | Disagree)
Moonjumper Avatar
80 months ago
Smartphones are really about the software. The hardware is just an enabler for that. This move should make iOS stronger. The line is becoming much more than an iToy.
Score: 8 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...