Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Apple Replaces 'Free' Purchase Button Labeling With 'Get' in App Store
Apple has changed the wording for free games in its App Store, and the app purchase buttons that once read "Free" for apps with no cost now read "Get" instead. The change has been implemented on both the iOS App Store and the desktop App Store.
Apps that have an upfront cost continue to be listed with a price underneath, but apps that do not now display the new wording. "Get" has replaced "Free" in the main App Store view on iOS, on the App Store Top Charts, and on individual app pages. The main App Store view on the desktop is still using the former "Free" wording, but it's likely to update soon.
It is not entirely clear why Apple has decided to replace Free with Get, but it may have to do with the growing sentiment that apps with in-app purchases are not free. Earlier this year, the European Commission asked Apple and Google to implement changes to the way they sell apps, to avoid misleading customers about "free" games that are not actually free.
Back in July, Google announced that it would cease calling games with in-app purchases "free," prompting the European Commission to pressure Apple into making the same moves by saying the company had not done enough to adequately address its concerns.
In a statement following the EU's accusations, Apple pointed towards its "strong" parental controls, labels for in-app purchases, and kid sections in the App Store. Apple also highlighted "Ask to Buy," an iOS 8 Family Sharing feature, and said that it would "continue to work with the EC member states to respond to their concerns."
As the App Store has evolved, Apple has made significant changes to attempt to adequately inform customers about in-app purchases. All apps with in-app purchases are clearly denoted with an "Offers In-App Purchases" disclosure on their purchase pages and in the App Store Top Charts.
Apple requires users to enter a passcode before making an in-app purchase, notifies consumers when an in-app purchase is about to be made, and obtains express permission with a popup warning. iOS 8 introduced even more control over app purchases, letting parents approve or deny their children's purchases via Family Sharing.
Apps that have an upfront cost continue to be listed with a price underneath, but apps that do not now display the new wording. "Get" has replaced "Free" in the main App Store view on iOS, on the App Store Top Charts, and on individual app pages. The main App Store view on the desktop is still using the former "Free" wording, but it's likely to update soon.
It is not entirely clear why Apple has decided to replace Free with Get, but it may have to do with the growing sentiment that apps with in-app purchases are not free. Earlier this year, the European Commission asked Apple and Google to implement changes to the way they sell apps, to avoid misleading customers about "free" games that are not actually free.
Back in July, Google announced that it would cease calling games with in-app purchases "free," prompting the European Commission to pressure Apple into making the same moves by saying the company had not done enough to adequately address its concerns.
In a statement following the EU's accusations, Apple pointed towards its "strong" parental controls, labels for in-app purchases, and kid sections in the App Store. Apple also highlighted "Ask to Buy," an iOS 8 Family Sharing feature, and said that it would "continue to work with the EC member states to respond to their concerns."
As the App Store has evolved, Apple has made significant changes to attempt to adequately inform customers about in-app purchases. All apps with in-app purchases are clearly denoted with an "Offers In-App Purchases" disclosure on their purchase pages and in the App Store Top Charts.
Apple requires users to enter a passcode before making an in-app purchase, notifies consumers when an in-app purchase is about to be made, and obtains express permission with a popup warning. iOS 8 introduced even more control over app purchases, letting parents approve or deny their children's purchases via Family Sharing.
[ 212 comments ]
Top Rated Comments
(View all)
63 months ago
Without in-app purchase it should still be labeled 'Free' i think.
That gives it extra clarity to 'buyers'.
That gives it extra clarity to 'buyers'.
63 months ago
'Download' would look less ridiculous to me.
Edit. And for the first image, it should say "Free" as the price...
Edit. And for the first image, it should say "Free" as the price...
63 months ago
I can understand the button saying "GET" but not the price. GET is not a price.
In the picture on the left, it says GET even though that isn't the "GET" button. It's saying what it costs.
In the picture on the left, it says GET even though that isn't the "GET" button. It's saying what it costs.
63 months ago
Technically good, I guess, but it'll take some massive re-education of consumers. How many people will look at 'GET' and wonder if pressing it will charge them and then look around the page in vain for a price?
No saying that there's anything dishonest about the screen, just that it will cause some (many?) people to distrust it which will lead to a slight loss in downloads for those apps.
I do agree with not calling apps with in-app purchases "free," but I think this might be a solution that still needs some additional refining.
No saying that there's anything dishonest about the screen, just that it will cause some (many?) people to distrust it which will lead to a slight loss in downloads for those apps.
I do agree with not calling apps with in-app purchases "free," but I think this might be a solution that still needs some additional refining.
63 months ago
i just want to download free apps without imputing my freaking password. why can't able let me do that just like in the play store
[ Read All Comments ]
Burst Mode refers to when the camera on your iPhone captures a series of photos in rapid succession, at a rate of ten frames per second. It's a great way to shoot an action scene or an unexpected...
Apple's Portrait Mode has become a popular way of taking impressive shots using a depth-of-field effect known as bokeh, allowing iPhone users to shoot a photo that keeps the subject sharp with a...
Apple has redesigned the native Camera app on the iPhone 11 and iPhone 11 Pro to make space for the various additional shooting options available in its new flagship phones, and one particularly...
Apple's massive launch week has come to a close, with the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 all debuting on Friday. And as if that wasn't enough, Thursday...
With the arrival of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, Apple has introduced an optional new camera feature in iOS 13 that's designed to allow you to correct the alignment of...
For this week's giveaway, we've teamed up with AnyTrans to offer MacRumors readers a chance to win one of Apple's new iPhone 11 Pro Max devices and a lifetime AnyTrans license.
For...
Due to Apple seeding the iOS 13.1 beta prior to the public release of iOS 13, upgrading to a new iPhone may be a bit trickier this year.
In a support document, Apple has provided instructions...
Apple today the golden master version of an upcoming tvOS 13 update to developers, one week after seeding the eleventh beta and more than three months after unveiling the tvOS 13 software at the...
