Apple Email Campaign and Online Store Update Highlight Holiday Gift ideas

Apple today revamped its online store and sent out emails to customers in preparation for the upcoming holiday shopping season. The new holiday promotion emphasizes gift ideas with a focus on iOS devices, Macs and Beats audio hardware.

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Immediately below the tagline "From one gift come many," Apple places its focus on its iPad line of tablets, which recently were refreshed with the iPad Air 2 and the iPad mini 3. The company promotes the utility of the devices, noting how people can use the tablets to complete a variety of tasks, including choreographing a recital or exploring the North Pole.

Apple next highlights the Mac with an advertorial that entices people to create the next holiday classic in a subtle reference to last year's award-winning "Misunderstood" holiday commercial. Other showcased products include the Apple TV, new Apple Store gift cards, the iPhone and Beats by Dr. Dre audio accessories.

Apple traditionally offers a Black Friday sale to kick off the holiday shopping season with modest discounts on its product lineup. Apple has yet to announce its 2014 Black Friday promotion, but the company last year offered Apple Store gift cards with the purchase of select items including iOS devices, Macs and various Apple-related accessories.

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Top Rated Comments

John.B Avatar
125 months ago
Dear Apple:

The Black Friday gift card concept sucks. Go back to discounts.
Score: 8 Votes (Like | Disagree)
supremedesigner Avatar
125 months ago
It looks like the person was signing "Mom". Looks cool!
Score: 3 Votes (Like | Disagree)
balamw Avatar
125 months ago
MOD NOTE: A bunch of off-topic bickering was removed from the thread. Please avoid this.

B
Score: 1 Votes (Like | Disagree)
iMacFarlane Avatar
125 months ago
That kid is so totally wearing a paper Burger King crown . . .
Score: 1 Votes (Like | Disagree)
JeffyTheQuik Avatar
125 months ago
Yes, large iPad please . Posted as a wish a few times, can be bigger than 12"
If I take my 17" MBP lid and imagine that as an IPad, would be quite nice.

And, don't be stingy with GBs 512 min!

Ready to buy now:-)
Plus, a choice between OSX and iOS to be installed.
Score: 1 Votes (Like | Disagree)
Tankmaze Avatar
125 months ago
From that shadow it could be any tablet, it could be the nokia n1!
But hats off to apple agency creating good and creative ads for apple.
Score: 1 Votes (Like | Disagree)