T-Mobile Launches 'Wi-Fi Unleashed' Campaign, Pledges Support for Wi-Fi Calling on All New Smartphones

T-Mobile today hosted its 7th Un-carrier event where it announced plans for a "Wi-Fi Unleashed" campaign. According to the company, all smartphones going forward will be able to take advantage of the network's Wi-Fi calling and texting, including Apple's iPhone 6 and iPhone 6 Plus.

Wi-Fi calling and texting allow users to send and receive calls/texts over a Wi-Fi network, which is useful in areas where there are poor cellular connections. Apple announced Wi-Fi calling support for the iPhone 6 and the iPhone 6 Plus yesterday.

T-Mobile plans to offer Wi-Fi calling and texting at no additional cost. The company has also deployed a new product for customers who have bad cellular reception in their homes. The T-Mobile Personal CellSpot is a Wi-Fi router that can be used as a primary router or alongside an existing router, prioritizing voice calls and offering HD audio quality for calls. It has 802.11ac support, USB 3.0 ports, and covers up to 3,000 square feet.

tmobilecellspot
T-Mobile plans to begin selling the Personal CellSpot on September 17. It is available to be leased for free with a $25 refundable deposit, but customers can also purchase it outright for $99. T-Mobile will also be allowing one time upgrades for customers to get a Wi-Fi enabled phone, even those who are not signed up for the JUMP program.

Along with support for Wi-Fi calling and the introduction of the CellSpot, T-Mobile announced that it's entered into a partnership with in-flight wireless provider Gogo, allowing T-Mobile customers to send and receive texts and picture messages on their phones on any flight that includes Gogo wireless service. Gogo in-flight wireless for T-Mobile customers is also free, and will begin on September 17 for compatible devices.

On stage, Legere announced that T-Mobile had 2.75 million gross adds in August of 2014, and 1 million postpaid adds, which represents its biggest postpaid net add in the history of the company. Legere also noted that T-Mobile is gaining subscribers from other carriers at a rapid pace thanks to its Un-carrier initiatives.

T-Mobile's Un-carrier initiatives are an effort to disrupt traditional mobile service. The company began with uncoupling device costs from service costs in 2013, and then went on to offer several additional incentives to encourage customers to switch to the carrier, including paying early termination fees, offering a JUMP! upgrade plan, unlimited texting and 2G data in 100 countries, free streaming music from Spotify, Rdio, iTunes Radio, and Pandora, and one week free trials to test the T-Mobile service.

Top Rated Comments

DerekRod Avatar
96 months ago
John Legere is awesome.This is basically the whole Steve Jobs cell networks based on wifi
Score: 12 Votes (Like | Disagree)
Tiger8 Avatar
96 months ago
On behalf of all us cell phone customers, THANK YOU T-Mobile!
Score: 11 Votes (Like | Disagree)
GreenPixel Avatar
96 months ago
Me too, have zero cell reception at my house. T-Mobile keeps getting more and more tempting, but hard to give up that AT&T unlimited plan.

AT&T made it really easy on me when they suddenly redefined the term "unlimited". Moved to T-Mo and have been smiling ever since.
Score: 7 Votes (Like | Disagree)
nepalisherpa Avatar
96 months ago
Hope AT&T enables Wi-Fi calling soon!
Score: 7 Votes (Like | Disagree)
boshii Avatar
96 months ago
So is this router device required to do Wi-Fi calling or is it just a sort of specialized router that offers priority for T-Mobile activity? Would I be able to do Wi-Fi calling on a router I already own?

It can work alongside your existing router.

Think of it as a cell booster with an added wi-fi component.
Score: 3 Votes (Like | Disagree)
ashton18 Avatar
96 months ago
Come on AT&T, what are you waiting for!!
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...