T-Mobile Launches 'Wi-Fi Unleashed' Campaign, Pledges Support for Wi-Fi Calling on All New Smartphones

T-Mobile today hosted its 7th Un-carrier event where it announced plans for a "Wi-Fi Unleashed" campaign. According to the company, all smartphones going forward will be able to take advantage of the network's Wi-Fi calling and texting, including Apple's iPhone 6 and iPhone 6 Plus.

Wi-Fi calling and texting allow users to send and receive calls/texts over a Wi-Fi network, which is useful in areas where there are poor cellular connections. Apple announced Wi-Fi calling support for the iPhone 6 and the iPhone 6 Plus yesterday.

T-Mobile plans to offer Wi-Fi calling and texting at no additional cost. The company has also deployed a new product for customers who have bad cellular reception in their homes. The T-Mobile Personal CellSpot is a Wi-Fi router that can be used as a primary router or alongside an existing router, prioritizing voice calls and offering HD audio quality for calls. It has 802.11ac support, USB 3.0 ports, and covers up to 3,000 square feet.

tmobilecellspot
T-Mobile plans to begin selling the Personal CellSpot on September 17. It is available to be leased for free with a $25 refundable deposit, but customers can also purchase it outright for $99. T-Mobile will also be allowing one time upgrades for customers to get a Wi-Fi enabled phone, even those who are not signed up for the JUMP program.

Along with support for Wi-Fi calling and the introduction of the CellSpot, T-Mobile announced that it's entered into a partnership with in-flight wireless provider Gogo, allowing T-Mobile customers to send and receive texts and picture messages on their phones on any flight that includes Gogo wireless service. Gogo in-flight wireless for T-Mobile customers is also free, and will begin on September 17 for compatible devices.

On stage, Legere announced that T-Mobile had 2.75 million gross adds in August of 2014, and 1 million postpaid adds, which represents its biggest postpaid net add in the history of the company. Legere also noted that T-Mobile is gaining subscribers from other carriers at a rapid pace thanks to its Un-carrier initiatives.

T-Mobile's Un-carrier initiatives are an effort to disrupt traditional mobile service. The company began with uncoupling device costs from service costs in 2013, and then went on to offer several additional incentives to encourage customers to switch to the carrier, including paying early termination fees, offering a JUMP! upgrade plan, unlimited texting and 2G data in 100 countries, free streaming music from Spotify, Rdio, iTunes Radio, and Pandora, and one week free trials to test the T-Mobile service.

Top Rated Comments

DerekRod Avatar
87 months ago
John Legere is awesome.This is basically the whole Steve Jobs cell networks based on wifi
Score: 12 Votes (Like | Disagree)
Tiger8 Avatar
87 months ago
On behalf of all us cell phone customers, THANK YOU T-Mobile!
Score: 11 Votes (Like | Disagree)
GreenPixel Avatar
87 months ago
Me too, have zero cell reception at my house. T-Mobile keeps getting more and more tempting, but hard to give up that AT&T unlimited plan.

AT&T made it really easy on me when they suddenly redefined the term "unlimited". Moved to T-Mo and have been smiling ever since.
Score: 7 Votes (Like | Disagree)
nepalisherpa Avatar
87 months ago
Hope AT&T enables Wi-Fi calling soon!
Score: 7 Votes (Like | Disagree)
boshii Avatar
87 months ago
So is this router device required to do Wi-Fi calling or is it just a sort of specialized router that offers priority for T-Mobile activity? Would I be able to do Wi-Fi calling on a router I already own?

It can work alongside your existing router.

Think of it as a cell booster with an added wi-fi component.
Score: 3 Votes (Like | Disagree)
ashton18 Avatar
87 months ago
Come on AT&T, what are you waiting for!!
Score: 3 Votes (Like | Disagree)

Top Stories

tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
macbook colors 3d black bezels

Prosser: Next MacBook Air Could Come in Colors Similar to iMac

Friday May 7, 2021 6:55 am PDT by
According to Apple leaker Jon Prosser, Apple's upcoming release of the MacBook Air will feature various colors, similar to the colors in the newly released 24-inch iMac. In the latest video of his YouTube channel Front Page Tech, Prosser says the same source who accurately provided him information on the first Apple silicon iMac coming in colors has told him that he recently saw a prototype...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
tile amazon sidewalk integration

Tile to Leverage Amazon Echo and Ring Devices to Better Compete With AirTags

Friday May 7, 2021 2:07 pm PDT by
Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile's Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that's designed to improve the connectivity of devices like the Ring and Amazon Echo. Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be ...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
airtag 1

AirTag Anti-Stalking Measures 'Just Aren't Sufficient' Says Washington Post Report

Wednesday May 5, 2021 6:03 pm PDT by
The safeguards that Apple built into AirTags to prevent them from being used to track someone "just aren't sufficient," The Washington Post's Geoffrey Fowler said today in a report investigating how AirTags can be used for covert stalking. Fowler planted an AirTag on himself and teamed up with a colleague to be pretend stalked, and he came to the conclusion that the AirTags are a "new means...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
iphone 12 preorder purple

Apple Begins Transition to Randomized Serial Numbers With Purple iPhone 12

Wednesday May 5, 2021 9:17 am PDT by
MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone 12 model in multiple countries. With assistance from Aaron Zollo, host of the YouTube channel ZolloTech, we can confirm that the purple iPhone 12 released last month has a new 10-character serial...
precision finding developer mode

AirTag Precision Finding Interface Includes Hidden 'Developer Mode'

Thursday May 6, 2021 1:32 am PDT by
A frustrated AirTag owner has inadvertently discovered the existence of a hidden "developer mode" in the on-screen interface that Find My displays when the Precision Finding feature is activated to help locate one of Apple's item trackers. Precision Finding is a feature that provides users with specific on-screen directions for finding a nearby AirTag. iPhones with a U1 chip, which includes ...