Jony Ive: Apple Watch and New iPhones Apple's 'Best Work Yet'
A short time after today's media event, Apple CEO Tim Cook did an exclusive one-on-one interview with David Muir of ABC News, speaking on the company's new products and former CEO Steve Jobs. Now, ABC News has shared a clip of an interview with Apple design head Jony Ive, who spoke on the Apple Watch and its development process.
Muir: How many different versions of the Apple Watch are there?
Ive: I think we were talking about this earlier, and when you actually do the calculations, it's millions and millions.
Muir: Millions and millions?
Ive: That's right, there are different materials for the actual case, there's two different sizes, you can choose one of six different straps or bands. But, the way we treated this from a design point of view wasn't that you had hardware and then software. Our experience as customers, as users, is that they're one and the same. So we designed the user interface, gave people multiple choices, for example in terms of just watch faces.
Ive also noted that he was "very proud" of the work that Apple's design team has done, stating that the company's new iPhones and the Apple Watch are its "best work yet." The designer also stated that Apple has always tried to design products that people want to use as opposed to begrudgingly having to use them, setting a high bar to create a "desirable and personal" product with the Apple Watch.
The full length interviews with Jony Ive and Tim Cook aired earlier tonight and should be posted online soon.