Jony Ive: Apple Watch and New iPhones Apple's 'Best Work Yet'

A short time after today's media event, Apple CEO Tim Cook did an exclusive one-on-one interview with David Muir of ABC News, speaking on the company's new products and former CEO Steve Jobs. Now, ABC News has shared a clip of an interview with Apple design head Jony Ive, who spoke on the Apple Watch and its development process.

Muir: How many different versions of the Apple Watch are there?

Ive: I think we were talking about this earlier, and when you actually do the calculations, it's millions and millions.

Muir: Millions and millions?

Ive: That's right, there are different materials for the actual case, there's two different sizes, you can choose one of six different straps or bands. But, the way we treated this from a design point of view wasn't that you had hardware and then software. Our experience as customers, as users, is that they're one and the same. So we designed the user interface, gave people multiple choices, for example in terms of just watch faces.

Ive also noted that he was "very proud" of the work that Apple's design team has done, stating that the company's new iPhones and the Apple Watch are its "best work yet." The designer also stated that Apple has always tried to design products that people want to use as opposed to begrudgingly having to use them, setting a high bar to create a "desirable and personal" product with the Apple Watch.

The full length interviews with Jony Ive and Tim Cook aired earlier tonight and should be posted online soon.

Top Rated Comments

Tankmaze Avatar
96 months ago
Apple watch looks great !!
I don't understand the complain people have, look at apple site http://www.apple.com/watch/ and you would appreciate the craftmanship that goes creating this.

Great job Apple.
Score: 36 Votes (Like | Disagree)
farewelwilliams Avatar
96 months ago
on to the next product category:

Score: 36 Votes (Like | Disagree)
Thares Avatar
96 months ago
The watch is apple's best work yet? Oh boy. That's bad.
Score: 32 Votes (Like | Disagree)
nnacrumors Avatar
96 months ago
This guy is too damn fake for my tastes.

I know the crowd eats him up and wants to make sweet love to his accent but I find the way he talks to customers repulsive. If I had a salesman talk the way he does to me (slowly and overemphasizing every... single... positive word) I'd tell him to shut the f up and get me someone another sales guy.
Score: 26 Votes (Like | Disagree)
fabriciom Avatar
96 months ago
That watch looks really bad on him, imo.

On him and on any one. That thing looks like crap.
Score: 23 Votes (Like | Disagree)
cire Avatar
96 months ago
What I've noticed

I have been reading and posting here on MacRumors for years. I just noticed that I haven't seen one of the people I respect trashing the :apple:Watch. I have seen some if the people who routinely say they are buying the next big Samdung thing because of Apples failures...but then that's what they always do.

Just wanted to give them something they'd long to downvote. Thanks for letting me return he favor.
Score: 20 Votes (Like | Disagree)

Popular Stories

AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Pro Big Ol Logo Orange

Next iPad Pro Might Feature Large Glass Apple Logo to Allow Wireless Charging

Friday January 14, 2022 10:44 am PST by
Bloomberg's Mark Gurman and Debby Wu last year reported that Apple had tested a new iPad Pro with a glass back for wireless charging capabilities. In a recent edition of his newsletter, Gurman said he expects the new iPad Pro to be released in 2022. While the new iPad Pro is still on track to feature wireless charging, 9to5Mac's Filipe Espósito today reported that Apple may have ultimately...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...