Tim Cook: Steve Jobs' DNA Will Always Be the Foundation of Apple

Following today's media event that saw Apple revealing two new iPhones, a wearable device, and its payments initiative, Tim Cook did an exclusive one-on-one interview with ABC News' David Muir.

In a clip of the interview shared by ABC News, Muir asks Cook if he was thinking about Steve Jobs' during today's event, which took place at the Flint Center at De Anza College, the same location where Jobs unveiled the original Mac in 1984. Cook responded that he thinks of Jobs all the time, and that he believes Jobs would be "incredibly proud" to see the company today.

timcookdavidmuir

I think about Steve a lot. I love Steve dearly. There's not a day that goes by that I don't think of him. This morning, being here, I especially thought about him and I think he would be incredibly proud to see the company that he left us -- which I think was one of his greatest gifts to mankind, the company itself -- be doing what it's doing today. I think he's smiling right now.

Jobs apparently was not aware that an Apple Watch was coming, as Apple began work on the device after his passing. According to Cook, though, the "foundation" that Jobs left can be seen in all of the work that Apple is doing today.

His thinking and his taste and his incredible perfectionist kind of view, and his view that you should always innovate, all of those things are alive and well in the company. And I think they always will be. I think his DNA will always be the foundation of Apple.

More of Tim Cook's exclusive interview with David Muir will be available on World News Tonight later today.

Top Rated Comments

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80 months ago
Is this still an apple fan site? Just asking because there is so much bitching going on here today in the comments...
Score: 27 Votes (Like | Disagree)
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80 months ago
I was really happy to hear they brought back Steve's "one more thing". I truly thought Apple did wonderful with this event and wish them luck in future events.
Score: 27 Votes (Like | Disagree)
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80 months ago
Regrettably I don't think the Apple Watch is something Steve would have liked in any way whatsoever. It seems self-indulgent and has a user interface comparable to that of a classroom projector.

I'm not hating -- I really thought Apple would pull something out of the bag, especially with all the hype. This is essentially a glorified Samsung Gear. It was at the moment when I saw the crowd go wild over something I just couldn't see as groundbreaking, that I felt a sinking 'I might be in a cult' moment. Had Samsung introduced the exact same product, we'd be laughing rather than considering jumping ship.

Just my $0.02.
Score: 25 Votes (Like | Disagree)
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80 months ago
Sorry not seeing it, more a cheap way to get some reference to Jobs.
Score: 15 Votes (Like | Disagree)
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80 months ago

Is this still an apple fan site? Just asking because there is so much bitching going on here today in the comments...


Correct. Oddly enough, it's because it's an Apple fan site that people get bitchy like this. It's because of the respect of the company that people get emotionally invested in Apple, and have some bad things to say when odd products are announced or mistakes happen.

'Apple fan site' should in no way connote 'praise everything Apple ever release'.
Score: 14 Votes (Like | Disagree)
Avatar
80 months ago
"makes history"

lol
omg i knew it. the media whoring of this company is unbearable.
even when they release a inferior product.
Score: 14 Votes (Like | Disagree)

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