Tim Cook: Steve Jobs' DNA Will Always Be the Foundation of Apple - MacRumors
Skip to Content

Tim Cook: Steve Jobs' DNA Will Always Be the Foundation of Apple

Following today's media event that saw Apple revealing two new iPhones, a wearable device, and its payments initiative, Tim Cook did an exclusive one-on-one interview with ABC News' David Muir.

In a clip of the interview shared by ABC News, Muir asks Cook if he was thinking about Steve Jobs' during today's event, which took place at the Flint Center at De Anza College, the same location where Jobs unveiled the original Mac in 1984. Cook responded that he thinks of Jobs all the time, and that he believes Jobs would be "incredibly proud" to see the company today.

timcookdavidmuir

I think about Steve a lot. I love Steve dearly. There's not a day that goes by that I don't think of him. This morning, being here, I especially thought about him and I think he would be incredibly proud to see the company that he left us -- which I think was one of his greatest gifts to mankind, the company itself -- be doing what it's doing today. I think he's smiling right now.

Jobs apparently was not aware that an Apple Watch was coming, as Apple began work on the device after his passing. According to Cook, though, the "foundation" that Jobs left can be seen in all of the work that Apple is doing today.

His thinking and his taste and his incredible perfectionist kind of view, and his view that you should always innovate, all of those things are alive and well in the company. And I think they always will be. I think his DNA will always be the foundation of Apple.

More of Tim Cook's exclusive interview with David Muir will be available on World News Tonight later today.

Popular Stories

iPhone Ultra Fold Feature

Foldable iPhone Development History and Price Revealed in New Report

Tuesday September 8, 2026 5:55 am PDT by
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg's Mark Gurman. Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The...
tim cook john ternus apple ceo

Tim Cook Comments on His Final Day as Apple CEO

Monday August 31, 2026 8:39 am PDT by
Tim Cook will be stepping down as Apple's CEO on September 1, with the company's hardware engineering John Ternus set to take over. With the transition set to take place tomorrow, there have been quite a few headlines about Cook lately. Subscribe to the MacRumors YouTube channel for more videos. The latest story comes from 9to5Mac, which said it has obtained Cook's full memo to Apple...
Tim Cook Apple Logo

Tim Cook Steps Down as Apple CEO Tomorrow

Monday August 31, 2026 5:42 am PDT by
The end of an era is upon us, as Tim Cook will be stepping down as Apple's CEO on September 1, after 15 years of leading the company. Cook has been Apple's CEO since 2011 Tomorrow, Apple's hardware engineering chief John Ternus will become the company's next CEO. Cook will remain at Apple as the executive chairman of the company's board of directors. In this new role, Apple said Cook will...

Top Rated Comments

diddl14 Avatar
157 months ago
Is this still an apple fan site? Just asking because there is so much bitching going on here today in the comments...
Score: 27 Votes (Like | Disagree)
Señor Avatar
157 months ago
I was really happy to hear they brought back Steve's "one more thing". I truly thought Apple did wonderful with this event and wish them luck in future events.
Score: 27 Votes (Like | Disagree)
keysofanxiety Avatar
157 months ago
Regrettably I don't think the Apple Watch is something Steve would have liked in any way whatsoever. It seems self-indulgent and has a user interface comparable to that of a classroom projector.

I'm not hating -- I really thought Apple would pull something out of the bag, especially with all the hype. This is essentially a glorified Samsung Gear. It was at the moment when I saw the crowd go wild over something I just couldn't see as groundbreaking, that I felt a sinking 'I might be in a cult' moment. Had Samsung introduced the exact same product, we'd be laughing rather than considering jumping ship.

Just my $0.02.
Score: 25 Votes (Like | Disagree)
157 months ago
Sorry not seeing it, more a cheap way to get some reference to Jobs.
Score: 15 Votes (Like | Disagree)
keysofanxiety Avatar
157 months ago
Is this still an apple fan site? Just asking because there is so much bitching going on here today in the comments...

Correct. Oddly enough, it's because it's an Apple fan site that people get bitchy like this. It's because of the respect of the company that people get emotionally invested in Apple, and have some bad things to say when odd products are announced or mistakes happen.

'Apple fan site' should in no way connote 'praise everything Apple ever release'.
Score: 14 Votes (Like | Disagree)
157 months ago
"makes history"

lol
omg i knew it. the media whoring of this company is unbearable.
even when they release a inferior product.
Score: 14 Votes (Like | Disagree)