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Tim Cook: Steve Jobs' DNA Will Always Be the Foundation of Apple

Tuesday September 9, 2014 4:13 pm PDT by Juli Clover
Following today's media event that saw Apple revealing two new iPhones, a wearable device, and its payments initiative, Tim Cook did an exclusive one-on-one interview with ABC News' David Muir.

In a clip of the interview shared by ABC News, Muir asks Cook if he was thinking about Steve Jobs' during today's event, which took place at the Flint Center at De Anza College, the same location where Jobs unveiled the original Mac in 1984. Cook responded that he thinks of Jobs all the time, and that he believes Jobs would be "incredibly proud" to see the company today.

timcookdavidmuir
I think about Steve a lot. I love Steve dearly. There's not a day that goes by that I don't think of him. This morning, being here, I especially thought about him and I think he would be incredibly proud to see the company that he left us -- which I think was one of his greatest gifts to mankind, the company itself -- be doing what it's doing today. I think he's smiling right now.
Jobs apparently was not aware that an Apple Watch was coming, as Apple began work on the device after his passing. According to Cook, though, the "foundation" that Jobs left can be seen in all of the work that Apple is doing today.

His thinking and his taste and his incredible perfectionist kind of view, and his view that you should always innovate, all of those things are alive and well in the company. And I think they always will be. I think his DNA will always be the foundation of Apple.
More of Tim Cook's exclusive interview with David Muir will be available on World News Tonight later today.

Tag: Tim Cook
[ 115 comments ]


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Señor
57 months ago
I was really happy to hear they brought back Steve's "one more thing". I truly thought Apple did wonderful with this event and wish them luck in future events.
Rating: 27 Votes
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diddl14
57 months ago
Is this still an apple fan site? Just asking because there is so much bitching going on here today in the comments...
Rating: 27 Votes
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keysofanxiety
57 months ago
Regrettably I don't think the Apple Watch is something Steve would have liked in any way whatsoever. It seems self-indulgent and has a user interface comparable to that of a classroom projector.

I'm not hating -- I really thought Apple would pull something out of the bag, especially with all the hype. This is essentially a glorified Samsung Gear. It was at the moment when I saw the crowd go wild over something I just couldn't see as groundbreaking, that I felt a sinking 'I might be in a cult' moment. Had Samsung introduced the exact same product, we'd be laughing rather than considering jumping ship.

Just my $0.02.
Rating: 25 Votes
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k995
57 months ago
Sorry not seeing it, more a cheap way to get some reference to Jobs.
Rating: 15 Votes
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Bladers
57 months ago
"makes history"

lol
omg i knew it. the media whoring of this company is unbearable.
even when they release a inferior product.
Rating: 14 Votes
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keysofanxiety
57 months ago

Is this still an apple fan site? Just asking because there is so much bitching going on here today in the comments...


Correct. Oddly enough, it's because it's an Apple fan site that people get bitchy like this. It's because of the respect of the company that people get emotionally invested in Apple, and have some bad things to say when odd products are announced or mistakes happen.

'Apple fan site' should in no way connote 'praise everything Apple ever release'.
Rating: 14 Votes
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theheadguy
57 months ago

Jobs apparently was not aware that an Apple Watch was coming, as Apple began work on the device after his passing.

Sadly, I can believe this. The watch is ugly. If this watch were instead released by Sony, or whoever, MR forum members would be laughing and poking fun at it's square shape and continue to salivate over an alleged forthcoming iWatch that was more aesthetically pleasing.

On an unrelated note, at least this shuts all of the people up who were continually angry everyone discussed a product that "doesn't exist" and "may never exist." Good god they were annoying.

But what happened to Steve leaving Apple with a four year product pipeline (https://www.macrumors.com/2011/10/07/steve-jobs-leaves-apples-pipeline-with-four-years-of-products/)?

I'm sorry to inform you that that was to prevent the stock price from tanking. Lest we forget, Steve Jobs finally cracked the Apple Television (https://www.macrumors.com/2011/10/21/steve-jobs-on-an-apple-television-set-i-finally-cracked-it/) that never saw the light of day. Guess he never cracked it.
Rating: 13 Votes
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keysofanxiety
57 months ago

We need a new CEO after watching apple watch and iPhone 6. Steve gave us the best of the best but Tim is trying to get us pay more.


I think this has a lot more to do with Ive's self-indulgence. TC isn't a designer and in a sense that's not what a CEO should do. But Ive now has free roam over OS & hardware UI. There's nobody there to tell him 'this looks like ****' or 'you should rethink that'.

This isn't even constructive criticism because I have no idea of Apple's inner workings and can't suggest how they'd fix it.

Before the Apple Watch I'd have said they're fine. But the Apple Watch is disturbingly ... un-Apple.
Rating: 12 Votes
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JimmyTW87
57 months ago
Nice touching words from Tim, especially true about the company being Steve's gift to mankind...Nice
Rating: 11 Votes
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luckydcxx
57 months ago
Interesting ... Steve didn't know about the watch. So from idea to actual product it took less than 3 years.
Rating: 11 Votes

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