Samsung's Belgian division is having some fun with the hype surrounding Apple's press event and using this occasion to support a worthy cause. According to the division's website, the company will buy a pear for each tweet about an apple. Samsung will distribute the pears free of charge tomorrow at the Brussels-North railway station.

samsung-pear-apple
This #aPearForAnApple promotion is one of several campaigns to support Belgian pear farmers who face financial difficulty after Russia recently banned the import of some foods from the EU and the US. Russia is Belgium's main pear purchaser, buying up to $127 million or 40 percent of the total pear harvest each year. Belgians are using the hashtags #ToffePeer and #ShareAPear to encourage citizens to eat more pears and offset the financial consequences of the ban.

It's not surprising to see Samsung use the hype surrounding Apple as part of a marketing stunt. The Korean company is known for its clever marketing blitzes that often focus on the iPad, iPhone or Apple fans. In its recent Galaxy S5 commercial, Samsung mocked the iPhone's integrated battery design and short battery life, calling iPhone owners "wall huggers" who can't stray from their public power outlets.

Thanks to Jef for the tip.

Top Rated Comments

dannyyankou Avatar
93 months ago
Free publicity for Apple! Thanks Samsung!
Score: 22 Votes (Like | Disagree)
luckydcxx Avatar
93 months ago
Samsung buys pears and Apple donates over $70 million to (product) red. :apple:
Score: 17 Votes (Like | Disagree)
luckydcxx Avatar
93 months ago
Who made this image? It's barely readable.

the same people that made touchwiz probably.
Score: 16 Votes (Like | Disagree)
SgtPepper12 Avatar
93 months ago
Who made this image? It's barely readable.
Score: 11 Votes (Like | Disagree)
kdarling Avatar
93 months ago
Makes me think of this:

Score: 9 Votes (Like | Disagree)
Sonmi451 Avatar
93 months ago
Funny idea and good for their country. All in good fun, I like this campaign.
Score: 8 Votes (Like | Disagree)

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