On the eve of Apple's September 9 special event, the Financial Times has released a new look at how Apple is impacting the wearable market despite not having officially announced its first wearable product. Specifically, the paper cites Forrester Research, who notes Apple could sell 10 million iWatches in its first year, which would make it the best-selling wrist-based wearable ever.

applecountdown12hours

Forrester Research believes Apple will sell as many as 10m iWatches in its first year. That, Forrester says, is more than all the other manufacturers of wrist-based wearables have sold to date, including Nike’s Fuelband fitness tracker, Samsung’s Gear smartwatches and devices by younger companies such as Fitbit and Jawbone.

Other analysts, like Morgan Stanley, predict that Apple could sell as many as 30 - 60 million iWatches within the first year. Both research firms predict that Apple would lead the wearable market, with Forrester Research analysts James McQuivey and JP Gownder saying that only Google and Amazon would be "close behind", while everyone else would be the equivalent of the "next Flipcam, Palm Pilot or Nook eReader".

Late last week, Sung-jin Lee, LG's director of watch product planning, told Reuters that Apple offering its own wearable product would expand the market. Sunny Lee, CEO of Samsung Europe, agreed, noting that that is "what [Samsung] wanted". While it doesn't seem like LG and Samsung's comments corroborate McQuivey and Gownder's prediction, it does seem to indicate that both companies think that Apple could give the wearable market a boost.

Today's event, which looks to be one of the biggest Apple events in some time, will begin at 10 a.m. PST. The company is expected to debut its long-rumored wearable and a brand new mobile payment initiative alongside the debut of the iPhone 6 in both 4.7-inch and 5.5-inch varieties.

Top Rated Comments

flytech123 Avatar
124 months ago
Apple could sell 10 million unannounced products in one year! Wow! I really want their job making this stuff up. Where do I apply?
Score: 15 Votes (Like | Disagree)
Thunderstrike76 Avatar
124 months ago
The future of the iPod

Am I the only one who thinks the "iwatch" will in fact be the new generation "iPod". The iPod makes up 1 percent of their revenue. What will they do when it drops below 1 percent in a few years? Kill off the iPod line? They have to evolve that product line some how. Turn it in to a wearable. I think this is the answer. iPod. iPhone. iPad. No more, no less. No fourth category of device.
Score: 7 Votes (Like | Disagree)
carrrrrlos Avatar
124 months ago
I'd love to get paid to guess all day long.
Score: 5 Votes (Like | Disagree)
nepalisherpa Avatar
124 months ago
Let Apple release them first! :rolleyes:
Score: 5 Votes (Like | Disagree)
newyorksole Avatar
124 months ago
Lmaoooo you gotta be kidding me . These analysts are really annoying . How TF is he able to draw that conclusion ?!
Score: 4 Votes (Like | Disagree)
DoubleU Avatar
124 months ago
So a product you've never seen, whose functions you know nothing about could sell between 10 and 60 million units. What's your opinion on toaster-fridges?
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
M3 MacBook Air Feature

New MacBook Air Models Launching Next Month: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...