On the eve of Apple's September 9 special event, the Financial Times has released a new look at how Apple is impacting the wearable market despite not having officially announced its first wearable product. Specifically, the paper cites Forrester Research, who notes Apple could sell 10 million iWatches in its first year, which would make it the best-selling wrist-based wearable ever.

applecountdown12hours

Forrester Research believes Apple will sell as many as 10m iWatches in its first year. That, Forrester says, is more than all the other manufacturers of wrist-based wearables have sold to date, including Nike’s Fuelband fitness tracker, Samsung’s Gear smartwatches and devices by younger companies such as Fitbit and Jawbone.

Other analysts, like Morgan Stanley, predict that Apple could sell as many as 30 - 60 million iWatches within the first year. Both research firms predict that Apple would lead the wearable market, with Forrester Research analysts James McQuivey and JP Gownder saying that only Google and Amazon would be "close behind", while everyone else would be the equivalent of the "next Flipcam, Palm Pilot or Nook eReader".

Late last week, Sung-jin Lee, LG's director of watch product planning, told Reuters that Apple offering its own wearable product would expand the market. Sunny Lee, CEO of Samsung Europe, agreed, noting that that is "what [Samsung] wanted". While it doesn't seem like LG and Samsung's comments corroborate McQuivey and Gownder's prediction, it does seem to indicate that both companies think that Apple could give the wearable market a boost.

Today's event, which looks to be one of the biggest Apple events in some time, will begin at 10 a.m. PST. The company is expected to debut its long-rumored wearable and a brand new mobile payment initiative alongside the debut of the iPhone 6 in both 4.7-inch and 5.5-inch varieties.

Top Rated Comments

flytech123 Avatar
107 months ago
Apple could sell 10 million unannounced products in one year! Wow! I really want their job making this stuff up. Where do I apply?
Score: 15 Votes (Like | Disagree)
Thunderstrike76 Avatar
107 months ago
The future of the iPod

Am I the only one who thinks the "iwatch" will in fact be the new generation "iPod". The iPod makes up 1 percent of their revenue. What will they do when it drops below 1 percent in a few years? Kill off the iPod line? They have to evolve that product line some how. Turn it in to a wearable. I think this is the answer. iPod. iPhone. iPad. No more, no less. No fourth category of device.
Score: 7 Votes (Like | Disagree)
carrrrrlos Avatar
107 months ago
I'd love to get paid to guess all day long.
Score: 5 Votes (Like | Disagree)
nepalisherpa Avatar
107 months ago
Let Apple release them first! :rolleyes:
Score: 5 Votes (Like | Disagree)
newyorksole Avatar
107 months ago
Lmaoooo you gotta be kidding me . These analysts are really annoying . How TF is he able to draw that conclusion ?!
Score: 4 Votes (Like | Disagree)
DoubleU Avatar
107 months ago
So a product you've never seen, whose functions you know nothing about could sell between 10 and 60 million units. What's your opinion on toaster-fridges?
Score: 2 Votes (Like | Disagree)

Popular Stories

applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Apple Park View

Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
apple music replay 2022 highlight reel cropped

Apple Music Replay 2022 Revamped With 'Highlight Reel' [Updated]

Tuesday November 29, 2022 4:02 am PST by
Apple today rolled out an updated Apple Music Replay experience for 2022, showcasing a new "highlight reel" feature. Subscribe to the MacRumors YouTube channel for more videos. The overhauled experience, which started to be noticed by Apple Music subcribers on Twitter earlier today, puts the new highlight reel feature at the forefront of the Replay webpage, which users are encouraged to...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...