Apple Homepage Now Redirecting to Event Countdown Ahead of Tomorrow's Announcements - MacRumors
Skip to Content

Apple Homepage Now Redirecting to Event Countdown Ahead of Tomorrow's Announcements

With less than 24 hours to go until tomorrow's major media event, Apple has begun redirecting its entire homepage in the U.S., Apple.com, to Apple.com/live, which displays a countdown to the event. Apple's move to redirect all homepage traffic to its event countdown is undoubtedly an effort to ramp up anticipation for its upcoming announcements.

Apple's promotion of the event along with its location at the Flint Center, where the original Mac was unveiled, suggests that Apple has something huge in the works for tomorrow's announcements. While Apple's media events are always major affairs, Apple has made an extra effort this year to build up hype for the big unveiling.

eventcoundown24hours
Apple has plans to live stream the event on its website and the company will likely stream the event to the Apple TV with a dedicated channel, as it has done for past events. MacRumors will be providing live coverage of the event, both on MacRumors.com and on the MacRumorsLive Twitter account for those unable to watch Apple's live stream.

Tomorrow's event kicks off at 10 a.m. Pacific Time at the Flint Center at De Anza College in Cupertino. Apple is expected to unveil a multitude of new products and services, including two versions of the iPhone 6, its much-rumored wearable device, and its mobile payments initiative.

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Sunday August 16, 2026 8:24 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
apple camera airpods

Apple's Camera-Equipped AirPods Confirmed: See Them in Action

Monday August 17, 2026 6:21 pm PDT by
Apple is working on camera-equipped AirPods that appear to be nearly ready to launch, based on a video MacRumors found in the macOS Tahoe 26.7 release candidate. In a short demo, a man holds a book up so the camera in the AirPods can see the title. "With Visual Intelligence, your world becomes savable. See something you like? Just ask me to save it for later," says the voiceover text. Here ...
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro and iPhone Ultra: New Details Leak as Apple Event Nears

Monday August 17, 2026 11:09 am PDT by
"iPhone Ultra" supply will be very limited when the foldable device is first released later this year, according to Fixed Focus Digital, a known leaker on the Chinese social media platform Weibo. The account also claimed that the iPhone 18 Pro's A20 Pro chip will be up to 18% faster and up to 30% more power efficient compared to the iPhone 17 Pro's A19 Pro chip. The A20 Pro chip will be the...

Top Rated Comments

Populism Avatar
156 months ago
Apple's clock is five seconds slower than MacRumors' clock. I am at a complete loss, therefore, of which one to stare at for the next 22 hours.

Maybe I will have two different tabs open with the two clocks and just go back and forth.
Score: 52 Votes (Like | Disagree)
156 months ago
Found this on Reddit. Hilarious.

Score: 51 Votes (Like | Disagree)
RDeckard Avatar
156 months ago
Samsung is saving everyone some time and will now be redirecting to Apple's event countdown page.
Score: 48 Votes (Like | Disagree)
Peace Avatar
156 months ago
Anyone else nervous about how much hype there is? Seems like the hype machine is in full effect.

I don't think I've ever seen Apple's homepage redirect to a keynote.

Stuff is going down man..It's going down.
Score: 37 Votes (Like | Disagree)
4God Avatar
156 months ago
The end of the world. ;)

For Samsung...
Score: 29 Votes (Like | Disagree)
Rogifan Avatar
156 months ago
Holy Crap! :eek:

http://www.cultofmac.com/294521/apple-security-sept-9-event/
Score: 23 Votes (Like | Disagree)