Microsoft Launches New Cortana vs. Siri Ad Showing Off Context-Aware Reminders
Microsoft today launched a new commercial comparing its new Cortana virtual assistant to Apple's virtual assistant Siri, demonstrating how the former is able to perform contextually-aware tasks using a number of services.
Titled "Happy Anniversary", the commercial shows Cortana and Windows Phone 8.1 running on the Nokia Lumia 635 as the narrator makes commands related around a wedding anniversary. First, the narrator asks Cortana to remind him to wish his wife a happy birthday he next time she calls, as the voice assistant schedules a reminder around the call. Meanwhile, Siri does not comply to the request.
The narrator then asks Cortana to remind him to get roses when he comes near any flower shop, while Siri once again does not comply. Finally, Cortana automatically gives a traffic reminder prompting the narrator to leave before traffic delays, as Siri finishes by saying "Now that is a smart phone."
This is the first time that Microsoft has demonstrated its new Cortana voice assistant against Siri, however the company has used Siri's voice to poke fun at the iPad in the past. Cortana was originally announced in April alongside Windows Phone 8.1, as Microsoft touted the virtual assistant's ability to tie reminders and tasks around people and locations. Notably, a Windows Phone manager said last month that the company wants Cortana to be "pervasive" among mobile platforms, perhaps indicating that Microsoft could expand Cortana to iOS and Android.
Popular Stories
Apple is working on a new iPad mini that will "potentially" be released "by the end of 2024," according to a report today from Bloomberg's Mark Gurman. Last month, Gurman reported that Apple had "new iPads in the works," including an upgraded version of the iPad mini. At the time, he said the device was "on deck for Apple's October event" alongside the first M4 Macs. The wording in his...
Apple today released iOS 18.0.1 and iPadOS 18.0.1, the first updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.0.1 and iPadOS 18.0.1 come two weeks after the launch of iOS 18. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, the...
Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...
Apple is set to release iOS 18.1 in October, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks a significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a couple of handy new...
Apple today released macOS Sequoia 15.0.1, the first update for the macOS Sequoia operating system. The 15.0.1 update comes a week after Apple first released macOS Sequoia 15. Mac users can download the macOS Sequoia update by using the Software Update section of System Settings. According to Apple's release notes, macOS Sequoia 15.0.1 fixes a bug that could cause the Messages app...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
Following the release of iOS 18 for the iPhone last month, Apple is preparing to release iOS 18.0.1 with bug fixes in the near future. We previously reported that Apple has been internally testing iOS 18.0.1, and today a private account on X with a proven track record of sharing iOS-related information said the update will have a build number of 22A3370. We expect iOS 18.0.1 to be a minor ...
The calendar has turned to October, and it should be another busy month for Apple. Apple is likely to hold another event this month to announce new Macs and iPads, and there are also a couple of iOS 18 updates that are expected to be released soon. Below, we outline six new things to expect from Apple this month. MacBook Pro Apple plans to announce updated 14-inch and 16-inch...
Apple in October will release macOS Sequoia 15.1, bringing to Macs the first Apple Intelligence features such as Writing Tools, new Siri features, Smart Replies, and more. In addition, macOS 15.1 adds a handful of welcome tweaks and improvements to existing Mac capabilities. Here's what we can expect from the first major update to macOS Sequoia later this month. Note that Apple...
