app_store_logo Apple has posted a new page on its developer website (via Cult of Mac) outlining reasons why it rejects apps from the App Store, giving tips on how to better prepare an app for a review. The page also gives the top ten reasons for app rejections during the 7-day period ending last week:

Top 10 reasons for app rejections during the 7‑day period ending August 28, 2014.

14%: More information needed

8%: Guideline 2.2: Apps that exhibit bugs will be rejected

6%: Did not comply with terms in the Developer Program License Agreement

6%: Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected

5%: Guideline 3.3: Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected

5%: Guideline 22.2: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected

4%: Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion

4%: Guideline 3.2: Apps with placeholder text will be rejected

3%: Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple

2% Guideline 2.9: Apps that are "beta", "demo", "trial", or "test" versions will be rejected

Apple states that these top ten reasons account for 58% of all app rejections, as it asks that developers focus on a number of aspects to ensure quality before a review. Those aspects including removing any bugs, fixing broken links, removing placeholder content, optimizing user interfaces, and more.

Top Rated Comments

Glassed Silver Avatar
90 months ago
6%: Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected

Why do I still see too many HTML-wrappers then?

Glassed Silver:mac
Score: 8 Votes (Like | Disagree)
roadbloc Avatar
90 months ago
The lack of demos in the app store is the reason I bought so little from it. I like to try before I buy. Personally I think its a really bizarre rule to have. The app store should have a 'trial' or 'demo' button for developers who want to let users try their apps.
Score: 6 Votes (Like | Disagree)
Aluminum213 Avatar
90 months ago
But those fake lock screen apps are all ok


Lol
Score: 5 Votes (Like | Disagree)
proline Avatar
90 months ago
I've downloaded apps before which are bugged to the point of being virtually unusuable.
So have we all. The reviewers only spend a couple minutes with each app, if that. That means that if they can find bugs in that time the app really doesn't deserve to be there. Apple isn't taking on the role of being the developer's QA department, but as a user of the device I'm glad they toss out at least some of the bugged apps.

----------

I really wish Apple would allow you to revert to a previous version of an app, when you try to install it you could have a simple list of why you are reverting, if Apple get a lot of the same feedback then they could pull the broken app quickly or force the developer to revert to an older version while it gets fixed.
This isn't a good idea. Allowing the user to revert would take pressure off developers to fix bugs quickly and to test thoroughly. It would also mean that developers would have to deal with even more users being on the previous version and the resulting support complexity that comes from that. And it would mean disabling automatic app updates for that app until the user remembers to re-enable them, which many people wouldn't causing them to miss the very update that is supposed to fix the bug! Finally, some apps would actually be further destroyed by the reversion process. For example, any app that uses Core Data would not be able to access any of its stored data if it was reversed after a Data Model update. If you don't understand what that means don't worry about it, just know that having users randomly deciding to revert would not improve the quality of iOS apps overall.
Score: 4 Votes (Like | Disagree)
Radeon85 Avatar
90 months ago
I've downloaded apps before which are bugged to the point of being virtually unusuable.
Less than a month ago PayPal broke there app entirely if you were using the 12hr clock (was perfect with the 24hr clock). Couldn't login using a pin or password. I had to revert to an old version in iTunes that worked perfectly.

Took two more updates to correct the issue.

How do these very broken apps pass checks, not one but twice within two weeks.

Even Apples countdown timer has this bug on my 5, 5s and Mini Retina (iOS 7.1.2). Set the time to a 12hr clock and the timer reads as 00:00 on the locks screen, set the clock to 24hrs and the lock screen countdown works fine.

Even Apples own software has very obvious bugs that I really don't know how it passed testing. Actually worked perfectly on the original release of iOS 7. It broke after the first update and it's never worked properly since.

I really wish Apple would allow you to revert to a previous version of an app, when you try to install it you could have a simple list of why you are reverting, if Apple get a lot of the same feedback then they could pull the broken app quickly or force the developer to revert to an older version while it gets fixed.
Score: 4 Votes (Like | Disagree)
Anitramane Avatar
90 months ago
I'm sure none of Apples software would've gotten on the app store with these rules :D
Score: 3 Votes (Like | Disagree)

Top Stories

AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
airpods 3 gizmochina Feature teal

AirPods 3 Mass Production Said to Kick Off in August

Tuesday July 20, 2021 8:40 pm PDT by
Mass production of the third-generation AirPods will kick off in August, according to a new report from Nikkei Asia. They will reportedly join a number of other products such as the iPhone 13 lineup and redesigned MacBook Pro models as launches coming before the end of the year. Renderings of rumored third-generation AirPods design Rumored launch dates for the third-generation AirPods have...