Apple Reveals Common Reasons for App Rejections on New Developer Page

by

app_store_logo Apple has posted a new page on its developer website (via Cult of Mac) outlining reasons why it rejects apps from the App Store, giving tips on how to better prepare an app for a review. The page also gives the top ten reasons for app rejections during the 7-day period ending last week:

Top 10 reasons for app rejections during the 7‑day period ending August 28, 2014.

14%: More information needed

8%: Guideline 2.2: Apps that exhibit bugs will be rejected

6%: Did not comply with terms in the Developer Program License Agreement

6%: Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected

5%: Guideline 3.3: Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected

5%: Guideline 22.2: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected

4%: Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion

4%: Guideline 3.2: Apps with placeholder text will be rejected

3%: Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple

2% Guideline 2.9: Apps that are "beta", "demo", "trial", or "test" versions will be rejected

Apple states that these top ten reasons account for 58% of all app rejections, as it asks that developers focus on a number of aspects to ensure quality before a review. Those aspects including removing any bugs, fixing broken links, removing placeholder content, optimizing user interfaces, and more.

Top Rated Comments

Glassed Silver Avatar
84 months ago

6%: Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected


Why do I still see too many HTML-wrappers then?

Glassed Silver:mac
Score: 8 Votes (Like | Disagree)
roadbloc Avatar
84 months ago
The lack of demos in the app store is the reason I bought so little from it. I like to try before I buy. Personally I think its a really bizarre rule to have. The app store should have a 'trial' or 'demo' button for developers who want to let users try their apps.
Score: 6 Votes (Like | Disagree)
Aluminum213 Avatar
84 months ago
But those fake lock screen apps are all ok


Lol
Score: 5 Votes (Like | Disagree)
proline Avatar
84 months ago

I've downloaded apps before which are bugged to the point of being virtually unusuable.

So have we all. The reviewers only spend a couple minutes with each app, if that. That means that if they can find bugs in that time the app really doesn't deserve to be there. Apple isn't taking on the role of being the developer's QA department, but as a user of the device I'm glad they toss out at least some of the bugged apps.

----------

I really wish Apple would allow you to revert to a previous version of an app, when you try to install it you could have a simple list of why you are reverting, if Apple get a lot of the same feedback then they could pull the broken app quickly or force the developer to revert to an older version while it gets fixed.

This isn't a good idea. Allowing the user to revert would take pressure off developers to fix bugs quickly and to test thoroughly. It would also mean that developers would have to deal with even more users being on the previous version and the resulting support complexity that comes from that. And it would mean disabling automatic app updates for that app until the user remembers to re-enable them, which many people wouldn't causing them to miss the very update that is supposed to fix the bug! Finally, some apps would actually be further destroyed by the reversion process. For example, any app that uses Core Data would not be able to access any of its stored data if it was reversed after a Data Model update. If you don't understand what that means don't worry about it, just know that having users randomly deciding to revert would not improve the quality of iOS apps overall.
Score: 4 Votes (Like | Disagree)
Radeon85 Avatar
84 months ago

I've downloaded apps before which are bugged to the point of being virtually unusuable.

Less than a month ago PayPal broke there app entirely if you were using the 12hr clock (was perfect with the 24hr clock). Couldn't login using a pin or password. I had to revert to an old version in iTunes that worked perfectly.

Took two more updates to correct the issue.

How do these very broken apps pass checks, not one but twice within two weeks.

Even Apples countdown timer has this bug on my 5, 5s and Mini Retina (iOS 7.1.2). Set the time to a 12hr clock and the timer reads as 00:00 on the locks screen, set the clock to 24hrs and the lock screen countdown works fine.

Even Apples own software has very obvious bugs that I really don't know how it passed testing. Actually worked perfectly on the original release of iOS 7. It broke after the first update and it's never worked properly since.

I really wish Apple would allow you to revert to a previous version of an app, when you try to install it you could have a simple list of why you are reverting, if Apple get a lot of the same feedback then they could pull the broken app quickly or force the developer to revert to an older version while it gets fixed.
Score: 4 Votes (Like | Disagree)
Anitramane Avatar
84 months ago
I'm sure none of Apples software would've gotten on the app store with these rules :D
Score: 3 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 Rumored to Feature Blood Glucose Monitoring

Monday January 25, 2021 5:05 am PST by
The Apple Watch Series 7 will reportedly feature blood glucose monitoring via an optical sensor, according to ETNews. The report, which mainly focuses on the blood glucose capabilities of the Samsung Galaxy Watch 4, explains that Apple is intending to bring blood glucose monitoring to the upcoming Apple Watch Series 7 using a non-invasive optical sensor. Measuring blood glucose levels,...
magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
14

Apple Releases iOS 14.4 and iPadOS 14.4 With New Camera Warnings and Bug Fixes

Tuesday January 26, 2021 10:04 am PST by
Apple today released iOS and iPadOS 14.4, the fourth major updates to the iOS 14 operating system that was initially released in September. iOS and iPadOS 14.4 come more than a month after the release of iOS and iPadOS 14.3, updates that brought new emojis, Intercom support, and more. The iOS and iPadOS 14.4 updates can be downloaded for free and the software is available on all eligible...
Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...
14

Apple Releasing iOS 14.4 and watchOS 7.3 Later Today

Tuesday January 26, 2021 7:20 am PST by
In its Black History Month announcement this morning, Apple has confirmed that iOS 14.4 and watchOS 7.3 will be released later today. watchOS 7.3 expands the ECG app on the Apple Watch Series 4 and newer to Japan, Mayotte, Thailand, and the Philippines, while iOS 14.4 introduces a notification on iPhone 12 models with non-genuine cameras. Both software updates also add support for a new...
maxresdefault

Microsoft Touts Surface Pro 7 as 'The Better Choice' Over MacBook Pro in New Ad

Saturday January 23, 2021 11:02 am PST by
Microsoft yesterday shared a new ad on YouTube titled "Microsoft Surface Pro 7: The Better Choice," in which the company compares its tablet computer to Apple's 13-inch M1 MacBook Pro, as spotted by MSPoweruser. The ad highlights the Surface Pro 7's touchscreen and included stylus as opposed to only a "little bar" (the Touch Bar) on the MacBook Pro. Other advantages of the Surface Pro 7...
apple watch black unity

Apple Celebrates Black History Month With Limited-Edition Watch, Featured Apps and Books, and More

Tuesday January 26, 2021 6:14 am PST by
Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February. Black Unity Sport Band has "Truth. Power. Solidarity." ...
7

Apple Releases watchOS 7.3 With Unity Watch Face, Expanded ECG Availability and More

Tuesday January 26, 2021 10:03 am PST by
Apple today released watchOS 7.3, the third major update to the watchOS 7 operating system that was released in September. watchOS 7.3 comes more than a month after watchOS 7.2, an update that brought support for Apple Fitness+ ‌‌The watchOS 7.3 update‌‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install...
time to walk apple watch

Apple Fitness+ Feature 'Time to Walk' Launching Soon With Audio Stories From Special Guests

Saturday January 23, 2021 7:13 pm PST by
Earlier this week, Apple seeded the watchOS 7.3 Release Candidate, which is typically the final beta version of a software update. The release notes for the update list a new "Time to Walk" feature for Apple Fitness+ subscribers, described as "an audio experience in the Workout app where guests share inspiring stories as you walk." Apple Fitness+ subscribers will be able to open the Workout...
apple dan riccio

Dan Riccio Transitioning to New Project, John Ternus to Lead Apple's Hardware Engineering Team

Monday January 25, 2021 2:05 pm PST by
Apple today announced that current Apple hardware engineering SVP Dan Riccio is transitioning to a new role where he will focus on an unspecified project, with John Ternus set to take over as Apple's senior vice president of hardware engineering. In a statement, Apple CEO Tim Cook said that Riccio made Apple a better and more innovative company, and that Ternus will bring a deep expertise...