'NFL Now' Launches on Apple TV With Breaking Football News and Highlights

The National Football League earlier this month officially launched its NFL Now service, its next-generation video streaming service that provides access to the largest digital library of NFL videos available online. The video content can be viewed on the iPhone, iPad, Mac (via a web browser) and other connected devices such as Roku, Amazon Fire TV, and as of today, the Apple TV channel that was leaked earlier in the month.

nfl_now_apple_tv_live
The NFL Now service delivers historic videos, breaking news, game highlights and original programming from the NFL Now studios. Personalization is a key feature -- allowing users to follow their favorite players and teams, with up to 4,800 minutes of team coverage being pushed across their screens each week. The service also will provide live video coverage of important press events and other important moments from the NFL. It will not live stream NFL games that are in progress. Customers who want to watch games as they are happening must download the NFL Mobile app [Direct Link].

NFL Now is available in two tiers, with the free NFL Now service providing access to the core news and video content. Football fans who want even more content and personalization can subscribe to the $1.99 monthly NFL Now Plus service, which offers instant in-game highlights, access to NFL Films videos and the ability to create custom video streams featuring their favorite teams or players.

iPhone, iPad and iPod touch users can download the NFL Now app [Direct Link] from the iOS App Store for free. Mac users can get their fill of NFL coverage via the NFL Now website, while Apple TV channels can access the new channel directly from the main screen on their set-top boxes.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

ipad mini 2021 youtube

New Report Reveals When to Expect the iPad Mini 7

Tuesday October 1, 2024 2:09 pm PDT by
Apple is working on a new iPad mini that will "potentially" be released "by the end of 2024," according to a report today from Bloomberg's Mark Gurman. Last month, Gurman reported that Apple had "new iPads in the works," including an upgraded version of the iPad mini. At the time, he said the device was "on deck for Apple's October event" alongside the first M4 Macs. The wording in his...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Tuesday October 1, 2024 5:47 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
apple silicon mac lineup wwdc 2022 feature purple

MacBook Pro, iMac, and Redesigned Mac Mini With M4 Chips on Track to Launch 'This Year'

Tuesday October 1, 2024 1:57 pm PDT by
Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...
15 New Things Your iPhone Can Do in iOS 18

15 New Things Your iPhone Can Do in iOS 18.1

Friday September 27, 2024 6:14 am PDT by
Apple is set to release iOS 18.1 in October, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks a significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a couple of handy new...
iPhone SE 4 Thumb 2

Apple's Next New iPhone to Debut in the Spring: What to Expect

Tuesday October 1, 2024 3:14 am PDT by
Apple's budget-friendly iPhone SE is set for a major overhaul with a fourth generation model expected to launch in spring 2025. The upcoming model will mark a significant departure from its predecessors, adopting several features from higher-end iPhones while maintaining its position as the most affordable new model in Apple's lineup. According to recent reports, the iPhone SE 4 will sport a ...
iPhone SE 4 Thumb 1

iPhone SE With Apple Intelligence, New iPad Air, and More Reportedly Launching 'Early Next Year'

Tuesday October 1, 2024 12:38 pm PDT by
Apple plans to release a new iPhone SE with Apple Intelligence support, new iPad Air models, and an updated Magic Keyboard for the iPad Air at some point "early next year," according to a report today from Bloomberg's Mark Gurman. The next iPhone SE will have a similar design as the iPhone 14, including an edge-to-edge screen with a notch, according to Gurman. This means the device will...
m3 mbp space black

What to Expect From an Apple Event in October: iPad Mini 7, Redesigned Mac Mini, and More

Friday September 27, 2024 11:47 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. Subscribe to the MacRumors YouTube channel for more videos. Below, we...
Generic iOS 18

iOS 18.0.1 Coming Soon: What to Expect for Your iPhone

Wednesday October 2, 2024 5:50 am PDT by
Following the release of iOS 18 for the iPhone last month, Apple is preparing to release iOS 18.0.1 with bug fixes in the near future. We previously reported that Apple has been internally testing iOS 18.0.1, and today a private account on X with a proven track record of sharing iOS-related information said the update will have a build number of 22A3370. We expect iOS 18.0.1 to be a minor ...

Top Rated Comments

luckydcxx Avatar
132 months ago
if only we could watch live games via ATV
Score: 11 Votes (Like | Disagree)
GeneralChang Avatar
132 months ago
Wait, did I read that right? A channel that gives you a channel-only subscription model? There are precious few of these, and I don't care what content they're delivering, I support this model.
Score: 9 Votes (Like | Disagree)
bobbytheninja Avatar
132 months ago
Football ? Don't you mean hand egg :cool::p
Score: 6 Votes (Like | Disagree)
NachoGrande Avatar
132 months ago
1 more step towards Sunday Ticket. I can't wait for Directv to lose that deal.
Score: 6 Votes (Like | Disagree)
the8thark Avatar
132 months ago
Score: 5 Votes (Like | Disagree)
JAT Avatar
132 months ago
Haha, never going to happen, better buy an HD Antenna and hope and pray the signal doesn't cut out every 2-3 seconds.
Hope and pray? Maybe you should buy the right antenna.
Score: 5 Votes (Like | Disagree)