While many NFL fans have been hoping the Sunday Ticket subscription service will make its way to the Apple TV someday, the league appears set to make its first foray onto the set-top box with an upcoming NFL Now channel, reports 9to5Mac.
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Announced earlier this year for a launch this month, NFL Now is a personalized digital video library of on-demand news, features, highlights and more, as well as live streaming of press conferences and other events, but not games. The new service will be launching across a number of platforms later this month as the 2014 NFL season begins, but Apple TV support had not been confirmed.
Sports content has been a major theme for Apple TV content, with MLB.tv, NBA League Pass, NHL GameCenter, and MLS Live subscription services all available on the platform. Other sports channels on Apple TV include Watch ESPN, action sports channel Red Bull TV, college-focused ACC + Campus Insiders, and cricket channel Willow.
Update 6:40 AM: 9to5Mac now says the new channel will be launching this week.
Top Rated Comments
Can't stand that Apple is not doing this. Really a poor choice.
Great, another channel I need to remember to delete.
I suppose it could be quite bothersome that every channel is not catered to your tastes. Sad face panda for sure.
It would be great to see NFL Replay on this thing though. That would indeed be another nice addition.
Keep adding channels that I can watch without having to buy cable and you will have a winning formula. Right now I hide most channels, since I cut cable years ago.
I hope that like the other sports channels this will not require cable.