'NFL Now' Channel Coming to Apple TV Later This Week [Updated]
While many NFL fans have been hoping the Sunday Ticket subscription service will make its way to the Apple TV someday, the league appears set to make its first foray onto the set-top box with an upcoming NFL Now channel, reports 9to5Mac.
Announced earlier this year for a launch this month, NFL Now is a personalized digital video library of on-demand news, features, highlights and more, as well as live streaming of press conferences and other events, but not games. The new service will be launching across a number of platforms later this month as the 2014 NFL season begins, but Apple TV support had not been confirmed.
Sports content has been a major theme for Apple TV content, with MLB.tv, NBA League Pass, NHL GameCenter, and MLS Live subscription services all available on the platform. Other sports channels on Apple TV include Watch ESPN, action sports channel Red Bull TV, college-focused ACC + Campus Insiders, and cricket channel Willow.
Update 6:40 AM: 9to5Mac now says the new channel will be launching this week.