'NFL Now' Channel Coming to Apple TV Later This Week [Updated]

While many NFL fans have been hoping the Sunday Ticket subscription service will make its way to the Apple TV someday, the league appears set to make its first foray onto the set-top box with an upcoming NFL Now channel, reports 9to5Mac.

nfl_now_apple_tv
Announced earlier this year for a launch this month, NFL Now is a personalized digital video library of on-demand news, features, highlights and more, as well as live streaming of press conferences and other events, but not games. The new service will be launching across a number of platforms later this month as the 2014 NFL season begins, but Apple TV support had not been confirmed.

Sports content has been a major theme for Apple TV content, with MLB.tv, NBA League Pass, NHL GameCenter, and MLS Live subscription services all available on the platform. Other sports channels on Apple TV include Watch ESPN, action sports channel Red Bull TV, college-focused ACC + Campus Insiders, and cricket channel Willow.

Update 6:40 AM: 9to5Mac now says the new channel will be launching this week.

Top Rated Comments

(View all)
Avatar
81 months ago
Great, another channel I need to remember to delete.
Score: 11 Votes (Like | Disagree)
Avatar
81 months ago
Great, of course a channel store that allows choice and developers would be far better.

Can't stand that Apple is not doing this. Really a poor choice.
Score: 7 Votes (Like | Disagree)
Avatar
81 months ago
The real bottleneck is the inability of Apple and content providers to circumvent the evil satellite and cable vampires.
Score: 5 Votes (Like | Disagree)
Avatar
81 months ago

Great, another channel I need to remember to delete.


I suppose it could be quite bothersome that every channel is not catered to your tastes. Sad face panda for sure.


It would be great to see NFL Replay on this thing though. That would indeed be another nice addition.
Score: 3 Votes (Like | Disagree)
Avatar
81 months ago
I support any channel that Apple adds that does not require a cable subscription to watch. If a cable subscription is needed, it is a complete waste of time. I say this because if you already have a cable subscription then it makes the Apple TV essentially redundant.

Keep adding channels that I can watch without having to buy cable and you will have a winning formula. Right now I hide most channels, since I cut cable years ago.

I hope that like the other sports channels this will not require cable.
Score: 3 Votes (Like | Disagree)
Avatar
81 months ago
random whatever happened to the The CW channel that was supposed to come like a year ago?
Score: 3 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...