Apple has been ranked second, edged out slightly by Samsung in J.D. Power's latest U.S. tablet satisfaction study. Samsung scored 835 on a 1,000 point scale, while Apple was just behind at 833. Both companies got 5-star ratings from J.D. Power.

The survey found Apple scores particularly well in performance and ease of operation, while Samsung improved across all five factors measured by J.D. Power and ranked particularly well on cost. The survey found that 50% of consumers get recommendations from family and friends for tablets, while 49% peruse a manufacturer's website for information.

Apple has used J.D. Power rankings numerous times in its marketing surveys in the past.

"Whether consumers prefer the online channel for competitive pricing compared with the tactile retail store experience, effectively matching owner needs with the appropriate tablet model during the purchase process goes a long way in positively influencing overall satisfaction," said Kirk Parsons, senior director of telecommunications services at J.D. Power.

The 2013 U.S. Tablet Satisfaction Study--Volume 2 is based on experiences evaluated by 3,375 tablet owners who have owned their current device for less than one year. The study was fielded between March and August 2013. The study measures satisfaction across five key factors (in order of importance): performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).

Jdpowertablet

Top Rated Comments

absurdamerica Avatar
113 months ago
I've just switched to a Note 3 from an iPhone 5. Frankly, I can't believe I left it this long. I can't put it down. Still like the iPhone, but the screen on this is just astounding.

I went to the zoo this morning! Then I had a cheeseburger and got the winter tires put on my car.

Any other stories unrelated to the thread you'd like to share?
Score: 48 Votes (Like | Disagree)
KALLT Avatar
113 months ago
The press release indicates that the Samsung tablets only topped the iPads by a very narrow margin (835 to 833). However, the overview of the categories (http://www.jdpower.com/consumer-ratings/electronics/ratings/909201690/2013-Tablet+Satisfaction+Study/index.htm) seems to suggest that the iPad tops the Samsung tablets in almost every category, except costs. How do they explain this difference?
Score: 37 Votes (Like | Disagree)
byamabe Avatar
113 months ago
Look at the Results

Performance, Ease of Use, Physical Design, Features, Cost, Overall
Samsung 3/5, 3/5, 4/5, 4/5, 4/5, 5/5
Apple 5/5, 5/5, 5/5, 5/5, 2/5, 5/5

Samsung didn't get higher than 4/5 on anything specific but is overall 5/5 and Apple gets 5/5 on everything but cost. What in the world is this survey even measuring? Samsung is average in ease of use and average in performance and Apple is easy to use and fast, but people are more satisfied with Samsung?
Score: 26 Votes (Like | Disagree)
nagromme Avatar
113 months ago
I wonder how the rankings go among people who have owned and used both Samsung and Apple? ;)

I know Android users who shrug as their phone runs dead at 4pm and say how much they LOVE Samsung and HATE how Apple "won't let you" do things with your tablet.... and then they fire up their tablet to do the only three things they ever do with it (all things that are better an iOS), while I go off to run all kinds of tablet apps they'll never have, and do things they wouldn't know how to begin on Android. Then they re-buy a new phone or tablet every year, burning more money than an iOS device that lasts, chasing the next Android fad. I'm appalled at what they'll put up with, but they simply don't know (won't let themselves believe?) that iOS is better in a lot of ways that would matter hugely to most users--if they knew.

And these people would certainly give high satisfaction scores to Samsung. Their standards are that much lower.
Score: 21 Votes (Like | Disagree)
bp1000 Avatar
113 months ago
Wait a minute this is Samsung, they probably manipulated the figures.
Score: 21 Votes (Like | Disagree)
NutsNGum Avatar
113 months ago
I've just switched to a Note 3 from an iPhone 5. Frankly, I can't believe I left it this long. I can't put it down. Still like the iPhone, but the screen on this is just astounding.
Score: 17 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
apple ar headset concept 1

Apple Rumored to Announce 'Game-Changer' AR/VR Headset in January 2023

Friday June 24, 2022 2:52 am PDT by
Apple is "likely" to announce its long-rumored mixed-reality headset as soon as January 2023, Apple analyst Ming-Chi Kuo has reiterated. Concept render based on purported leaked information by Ian Zelbo In a detailed post on Medium, Kuo explained that Apple's headset will be a "game-changer" for the augmented-reality and virtual-reality market. Describing some of the headset's...