Angela Ahrendts to Bring a Personal Touch to Apple's Retail Operations This Week

During last week's earnings conference call, CEO Tim Cook confirmed that Angela Ahrendts will be transitioning from Burberry and officially joining Apple this week as its head of retail. Her achievements and personality as the CEO of Burberry have been well-publicized, but her Midwestern roots, early career influences, and resulting business and life philosophies are less well-known. These characteristics were recently detailed in a lengthy profile by CNET.

angelaahrendts.jpg
Ahrendts was born in 1960 in the small town of New Palestine, Indiana, where she was one of six children. As a young girl, she "lived vicariously through fashion magazines" and moved to New York after graduating from Ball State University to pursue her dream job in the fashion industry. She got her start at bra maker Warnaco and then landed a position at Donna Karan in 1989. She rose through the ranks at DK to eventually become President of the New York-based fashion house.

When Donna Karan changed its focus, Ahrendts transitioned to Liz Clairborne as the executive vice president and finally landed at Burberry, where she rejuvenated Burberry's image and sales as CEO of the London fashion house. When she started in 2006, Burberry was a well-known rainwear company and upon her leaving a short eight years later, the company is now an internationally acclaimed fashion label.

Ahrendts has a personal management style that keeps her in touch with her employees, traveling to stores to meet them and "communicating constantly" with them via email to thank them for their work. She credits her Midwestern values that taught her compassion towards others, humility, and hard work were the keys to success. It is this human touch that Ahrendts will be bringing to Apple's all-male executive team and will be a balance to the company's technology and engineering focus.

"Technology has given us access to the world and its sea of content, allowing us to never speak to another person if we don't want to," she said. "Computers and smart devices are among the greatest intellectual gifts ever created for man, but if not balanced with human contact, may offer little to develop ones heart. Don't get me wrong, I am mesmerized by this Digital Tsunami, but Google doesn't have all the answers, and are all those people on Facebook truly your friends?"

Ahrendts will be joining Apple at a time when its retail sales are flat, despite an increase in the number of retail stores opening worldwide. As noted by Bloomberg's European correspondent Caroline Hyde, analysts are watching Ahrendts closely with the expectation that she will bring her luxury flair to Apple's retail operations and repeat with Apple what she did with Burberry.


Ahrendts will head up Apple's retail push in 2014 and beyond after several years of instability in the division. The company confirmed during its recent Q2 2014 earnings conference call that it will continue to invest in retail stores in 2014. It recently opened its first retail stores in Brazil and Turkey, expanding Apple's retail presence to a total of 15 countries. Apple also will continue its focus on China with a plan to triple the number of Apple retail stores in the Asian country over the next two years.

Top Rated Comments

(View all)
Avatar
84 months ago

From my own knowledge, I think she will fit well in the environment.

From my own knowledge, which includes nothing on Angela Ahrendts outside of Macrumors, I think she will fit pretty well in the environment.
Score: 14 Votes (Like | Disagree)
Avatar
84 months ago
Can we please have more articles about her?
Score: 14 Votes (Like | Disagree)
Avatar
84 months ago

Trying to humanize retail greed by making it social...this is a new low for Apple.

While all my Facebook "friends" may not be true friends, NO staff at an Apple store is ever going to be my friend, even in passing.

I don't need a more personal touch to the Apple retail experience, what I would prefer if Apple reduced their prices so as to not grab 500% markup on all their devices, you know, make its a little less dehumanizing for people to buy Apple products.


Man do we need down vote back...
Score: 12 Votes (Like | Disagree)
Avatar
84 months ago

Make a Genius Bar appointment. Everyone knows that. Here you go... http://concierge.apple.com/reservation/us/en/techsupport/

Surprise. Many people in the store looking for service means you need to wait for service. Maybe don't go to the store the day after that was announced next time.


Score: 8 Votes (Like | Disagree)
Avatar
84 months ago
Walmart for you...

Trying to humanize retail greed by making it social...this is a new low for Apple.

While all my Facebook "friends" may not be true friends, NO staff at an Apple store is ever going to be my friend, even in passing.

I don't need a more personal touch to the Apple retail experience, what I would prefer if Apple reduced their prices so as to not grab 500% markup on all their devices, you know, make its a little less dehumanizing for people to buy Apple products.

I hate to tell you, but going to the Apple store is a great experience for most people. That's why they go. You can go buy your Android devices at Walmart from now on, because being greeted by an 80 year old who can't make ends meet and being helped by staff making minimum wage whilst destroying small town America with cheap, Chinese crap... isn't dehumanizing at all.
Score: 7 Votes (Like | Disagree)
Avatar
84 months ago
Can we get a daily countdown article?
Score: 7 Votes (Like | Disagree)

Top Stories

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Kuo: Mini-LED Displays to Debut in Apple's Next iPad Pro

Tuesday September 22, 2020 11:45 pm PDT by
Following his report earlier this week indicating that Apple will be accelerating adoption of mini-LED displays in its iPad and Mac notebook lineups thanks to better than expected development from potential secondary supplier Sanan Optoelectronics, analyst Ming-Chi has released a new report today sharing a bit more perspective on the mini-LED display market as it relates to Apple. Kuo says...