Apple Among Tech Companies Interested in Acquiring Health Tracker Maker Basis

Basis, the company behind the Basis Health fitness tracker, has put itself up for purchase and has discussed the possibility of a buyout with tech companies including Apple, Google, Samsung, and Microsoft, reports TechCrunch.

basis_fitness tracker

Basis Health Tracker 2014 Edition

The price we’ve heard for any possible activity is “sub-hundred million” which could mean a small return for investors like Norwest Venture Partners, Mayfield Fund and Intel Capital, who have poured over $30 million into the company.

While it is unknown as to how much interest Apple has in purchasing the San Francisco-based company, an acquisition would make sense. Recent reports have suggested that the iWatch will include optical sensors to measure physical functions, and Basis' experience in developing advanced fitness tracking products would make them a natural fit as Apple looks to integrate more health-centric technology into its smart watch product.

Furthermore, Basis' most recent tracker includes the ability to monitor health-related metrics such such as heart rate, sleep activity, movement, perspiration levels, and skin temperature, which is similar to what past reports have indicated as tracking features for the iWatch. Apple is also said to be developing a "Healthbook" app for iOS 8 which could also be bolstered by the technologies currently found in Basis' products.

Over the past few months, Apple has also hired a number of health experts in fields related to heart rate monitoring and fitness tracking. Two executives from pulse-oximetry company Masimo joined Apple, which includes its former Chief Medical Officer. Other health-related hires have also been from C8 MediSensors, a company that develops non-invasive blood monitoring sensors.

Overall, details on the iWatch have been mostly limited, but more information is likely to be revealed as the product's release grows closer. It is unknown when Apple plans to launch the iWatch, but a fall release date alongside iOS 8 and a next-generation iPhone is likely.

Related Roundups: Apple Watch, watchOS 6, watchOS 7
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

(View all)
Avatar
84 months ago
A few good reasons to Apple should buy for iWatch:

1. Get the product into the market faster!
2. Use existing and proven technologies.
3. Get experienced talent.
4. Gain instant experience
5. Block others with obtained IP.

A few good reasons Samsung should have waited for Apple.

1. Enter existing market.
2. Use existing and proven technologies.
3. No need for experience or talent
4. Gain instant experience
5. IP doesn't matter.
Score: 5 Votes (Like | Disagree)
Avatar
84 months ago
Apple is supposed to be just months (maybe six, maybe ten) away from the launch of the iWatch, and if it needs to buy this company to help the iWatch become a reality then it doesn't say much for how far Apple developers have got under their own steam.

It makes me wonder whether Basis realises it is about to be totally eclipsed by what's coming and the venture capitalists want out before the company is overwhelmed. After all, if Apple had wanted the Basis technology surely it would have acquired the company long before now, without waiting for an invitation?

.
Score: 4 Votes (Like | Disagree)
Avatar
84 months ago

They know Apple is coming for them.


But the headline and article are wrong, and intentionally so because they are turning into hit-whores.

Apple is NOT shopping for smart-watch companies, particularly ones with clumsy implementations.

This is about a company that is shopping itself TO Apple and others. It's basically "we are having trouble with our next round of financing, so please buy us before we become irrelevant in 3 months".
Score: 3 Votes (Like | Disagree)
Avatar
84 months ago

Hard to see when this iWatch is coming then; what stage of development they're at.

Well the first generation "iWatch" doesn't necessarily have to have all the bells and whistles. In fact history suggests that it won't...

1st gen iPhone: No 3G or GPS (cellular triangulation only)
1st gen iPad: No camera; relatively bulky
1st gen iPad mini: No retina display; processor and memory a generation behind.
Score: 3 Votes (Like | Disagree)
Avatar
84 months ago

Hard to see when this iWatch is coming then; what stage of development they're at.


Doesn't anyone read the entire article? Any iWatch article MacRumors posts? Every single one of them since 9to5mac reported on it, states there is an expected 'Healthbook' app set for iOS 8. iOS 8 has a 100% chance of being released this year, thus there is an app specifically designed for cataloging iWatch data set to be released in iOS 8, this year (granted nothing is set in stone). That said, the iWatch (or whatever it will be called) is highly likely set to be released this year.

----------

I still want to know why there's an interest in health features all of a sudden. I have my theory, but I still would like to know.


Because it is the future? Why was there the sudden interest in a larger screen when Apple released the iPad? The future is health being monitored constantly, and it will save lives. I don't see the unintelligible aspect of this...
Score: 3 Votes (Like | Disagree)
Avatar
84 months ago
While it's fun to think about Apple getting into Watches, TVs and Electric Cars, it's also fun to think about what OS X could be if they'd put those resources into it instead.
Score: 2 Votes (Like | Disagree)

Top Stories

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Apple Launches New Gift Card for 'Everything Apple'

Friday July 31, 2020 3:45 am PDT by
Apple has introduced a new single gift card in the U.S. for all things Apple. First spotted by iCulture, the card can be used at the App Store and other online services, but you can also use it to buy products and accessories in the Apple Store. Previously, there were two separate Apple gift cards available: iTunes cards, which can be used for App Store, iTunes Store, and iCloud storage...

Leaker Jon Prosser Claims iPhone 12 and New iPads Will Launch in October

Wednesday July 29, 2020 4:15 pm PDT by
Leaker Jon Prosser, who has a somewhat mixed track record when it comes to predicting Apple's plans, today said that new iPhone 12 models and new iPads will launch in October. Multiple rumors have suggested that some or all of the iPhone 12 models coming this year will see a later than normal launch. Apple typically unveils and releases new iPhones in the month of September, but problems...