Apple Releases Mac 30th Anniversary Video '1.24.14': Filmed on iPhones, Edited on Macs

On January 24, Apple commemorated the 30th anniversary of the Mac with a "Happy birthday, Mac" promotion on its website, 30th anniversary t-shirts for its employees, and executive interviews with both ABC News and Macworld. Just ten days later, the company now has released an anniversary video, recorded on the anniversary using iPhones and edited on Macs, that shows how the the promise of the Mac has been fulfilled by putting "technology in the hands of the people."


Produced by Apple's longtime ad agency TBWA\Chiat\Day headed by Lee Clow, the "1.24.14" video includes footage from 10 countries spanning 5 continents. The video was directed by Jake Scott, son of filmmaker Ridley Scott, who was behind Apple's iconic "1984" ad, and showcases current generation Apple products being used in fashion design, musical performances and more.

On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.

Apple was rumored to be working on a Super Bowl commercial, but the company instead partnered with U2 and Bank of America in a new (Product) RED promotion announced in an advertisement broadcast during the game. For every free iTunes download of U2's new single "Invisible" [iTunes Store], Bank of America will donate $1 to (Product) RED's fight against AIDS. The promotion will end 11:59 PM EST on February 3.

Update: Apple has posted a second video giving a behind-the-scenes look at the filming of the "1.24.14" ad.

Top Rated Comments

dieselmcore Avatar
98 months ago
To actually step back from this commercial, and to individually assess what each person is doing with their apple devices here is mind blowing.

These are all marvellous tasks ranging from Motion control to design photography, all accessible and made to be used by people who are sparked by interest and passion, and not necessarily technically skilled in coding or software or whatever, but can still make magic happen.

This was Apples mission, and they have succeeded.

This is company who wanted to make something happen, change the way we interact with technology; and it did.

Not a lot of others out there can claim the same.

:apple:
Score: 27 Votes (Like | Disagree)
joneill55 Avatar
98 months ago
'Because the people who are crazy enough to think they can change the world...
are the ones who do'
-Steve Jobs

Think Different
Score: 13 Votes (Like | Disagree)
dannyyankou Avatar
98 months ago
I think they mean 24.1.14

If they had said 1/24/14, ok

They're an American based company. 1.24.14 and 1/24/14 are both acceptable here.
Score: 7 Votes (Like | Disagree)
azentropy Avatar
98 months ago
Microsoft's similarly themed commercial.

//www.youtube.com/watch?v=qaOvHKG0Tio

And theirs was probably shot and edited on iPhone/Macs too! ;)
Score: 6 Votes (Like | Disagree)
luckydcxx Avatar
98 months ago
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that. :)

have fun with your viruses. unless you are in school or a secretary there aren't an enormous amount of jobs that require serious word processing. :apple:
Score: 5 Votes (Like | Disagree)
ugahairydawgs Avatar
98 months ago
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that. :)

Based on....what exactly? I'm on my Mac at work now. Typical corporate environment. Some old legacy stuff is VM'd on Windows 7, but most of my day (including the aforementioned word processing) is done natively on OS X.
Score: 5 Votes (Like | Disagree)

Top Stories

General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
16 inch macbook pro m2 render

Gurman: Redesigned MacBook Pros to Launch Between September and November

Sunday July 18, 2021 7:39 am PDT by
Apple can be expected to release its redesigned 14-inch and 16-inch MacBook Pros sometime between September and November, as part of another packed fall season for new product launches, according to Bloomberg journalist Mark Gurman. In the latest edition of his Power On newsletter, Gurman says that the new MacBook Pros will go into production in the third quarter and can be expected to be...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
magsafe battery pack solo

Hands-On With Apple's MagSafe Battery Pack

Tuesday July 20, 2021 11:14 am PDT by
The new MagSafe Battery Pack that Apple debuted this week is arriving to customers starting today and it's also now available for in-store pickup in many Apple retail locations around the world. We snagged one this morning and thought we'd take a look at it to let MacRumors readers know if it's worth the $99 asking price. Subscribe to the MacRumors YouTube channel for more videos. As the name ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
apple tv 4k design green

Apple Releases tvOS 14.7 for Apple TV HD and Apple TV 4K

Monday July 19, 2021 10:04 am PDT by
Apple today released tvOS 14.7, the seventh update to the tvOS 14 operating system that initially debuted in September 2020. tvOS 14.7 comes two months after the launch of the tvOS 14.6 update. tvOS 14.7, which is a free update, can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update. ‌‌Apple TV‌‌ owners who have automatic software ...
ipad pro m1 feature

Apple Releases iPadOS 14.7 With Apple Card Merging Option, Fix for 3.5mm Headphone Jack to USB-C Adapter Bug

Wednesday July 21, 2021 10:18 am PDT by
Apple today released iPadOS 14.7, marking the seventh major update to the iPadOS operating system that came out in September 2020. Apple already released iOS 14.7 on July 19, but for some reason, delayed the iPadOS 14.7 debut until today. The iPadOS 14.7 update can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new ...