Apple Releases Mac 30th Anniversary Video '1.24.14': Filmed on iPhones, Edited on Macs

On January 24, Apple commemorated the 30th anniversary of the Mac with a "Happy birthday, Mac" promotion on its website, 30th anniversary t-shirts for its employees, and executive interviews with both ABC News and Macworld. Just ten days later, the company now has released an anniversary video, recorded on the anniversary using iPhones and edited on Macs, that shows how the the promise of the Mac has been fulfilled by putting "technology in the hands of the people."


Produced by Apple's longtime ad agency TBWA\Chiat\Day headed by Lee Clow, the "1.24.14" video includes footage from 10 countries spanning 5 continents. The video was directed by Jake Scott, son of filmmaker Ridley Scott, who was behind Apple's iconic "1984" ad, and showcases current generation Apple products being used in fashion design, musical performances and more.

On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.

Apple was rumored to be working on a Super Bowl commercial, but the company instead partnered with U2 and Bank of America in a new (Product) RED promotion announced in an advertisement broadcast during the game. For every free iTunes download of U2's new single "Invisible" [iTunes Store], Bank of America will donate $1 to (Product) RED's fight against AIDS. The promotion will end 11:59 PM EST on February 3.

Update: Apple has posted a second video giving a behind-the-scenes look at the filming of the "1.24.14" ad.

Top Rated Comments

dieselmcore Avatar
94 months ago
To actually step back from this commercial, and to individually assess what each person is doing with their apple devices here is mind blowing.

These are all marvellous tasks ranging from Motion control to design photography, all accessible and made to be used by people who are sparked by interest and passion, and not necessarily technically skilled in coding or software or whatever, but can still make magic happen.

This was Apples mission, and they have succeeded.

This is company who wanted to make something happen, change the way we interact with technology; and it did.

Not a lot of others out there can claim the same.

:apple:
Score: 27 Votes (Like | Disagree)
joneill55 Avatar
94 months ago
'Because the people who are crazy enough to think they can change the world...
are the ones who do'
-Steve Jobs

Think Different
Score: 13 Votes (Like | Disagree)
dannyyankou Avatar
94 months ago
I think they mean 24.1.14

If they had said 1/24/14, ok

They're an American based company. 1.24.14 and 1/24/14 are both acceptable here.
Score: 7 Votes (Like | Disagree)
azentropy Avatar
94 months ago
Microsoft's similarly themed commercial.

//www.youtube.com/watch?v=qaOvHKG0Tio

And theirs was probably shot and edited on iPhone/Macs too! ;)
Score: 6 Votes (Like | Disagree)
luckydcxx Avatar
94 months ago
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that. :)

have fun with your viruses. unless you are in school or a secretary there aren't an enormous amount of jobs that require serious word processing. :apple:
Score: 5 Votes (Like | Disagree)
ugahairydawgs Avatar
94 months ago
Unless you want to do any serious word processing... i.e., get any real work done, then stick with Windows. Because Mac still can't do that. :)

Based on....what exactly? I'm on my Mac at work now. Typical corporate environment. Some old legacy stuff is VM'd on Windows 7, but most of my day (including the aforementioned word processing) is done natively on OS X.
Score: 5 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...