Bank of America Donating $1 to Product (RED) for Every Free iTunes Download of U2's 'Invisible' - MacRumors
Skip to Content

Bank of America Donating $1 to Product (RED) for Every Free iTunes Download of U2's 'Invisible'

by

During yesterday's Super Bowl broadcast, a new ad featuring rock group U2 announced that Bank of America would donate $1 to (Product) RED's fight against AIDS for every free iTunes download of the band's new single "Invisible" [Direct Link]. The promotion will be active until 11:59 PM EST on February 3.


Product (RED) was co-founded by U2 lead signer Bono and activist Bobby Shriver in 2006, with Apple raising more than $65 million for the charity since then through special products. Last year, one-of-a-kind products designed by Apple's senior vice president of design Jony Ive and designer Marc Newson were sold off at Sotheby's charity auction to benefit Product (RED), which raised over $13 million.

(Product) RED is also affiliated with several other companies in addition to Apple, including American Express, Nike, and Starbucks, raising more than $200 million to date.

Top Rated Comments

polterbyte Avatar
167 months ago
I'd prefer a free song from Katy Perry. Bono is a bit of a dick.
"A song from Katy Perry" is a contradiction of terms.

And if you can be a dick, as your post clearly shows, I believe Bono is entitled to be one too.
Score: 11 Votes (Like | Disagree)
iSRS Avatar
167 months ago
I'd prefer a free song from Katy Perry. Bono is a bit of a dick.

First, I love U2. Have since "October"

I wouldn't call Bono a dick. Pompous? Certainly. But he certainly is passionate about helping people, putting his own money where his mouth is, too, as well as using his celebrity to raise money and awareness.
Score: 11 Votes (Like | Disagree)
Digital Skunk Avatar
167 months ago
Done. Don't even really care for the music but it's a small thing to do that might help someone.

Same here. My wife loves the band so that will be two more.

----------

that.

but also, i think the whole "Red" thing is throwing money away, instead of putting it to good use. instead of using the money towards research to find a cure, they'd rather hand medicine to HIV women so they can get pregnant with some sort of ease-of-mind, that the baby's condition will be taken care of.

Yeah because everyone suffering from HIV thinks exactly like that. Or is this some sort of slight against the entire movement to help treat poor people in Africa instead of lining the pockets of Americans to help develop a cure that will most likely be out of the reach of folks suffering in Africa?
Score: 6 Votes (Like | Disagree)
ck2875 Avatar
167 months ago
Yes, I know it's a commercial to create good will for the companies involved, and while it's a nice gesture, I find it a bit weird for them to spend $8 million for the 1 minute advertisement slot during the Super Bowl (not counting production costs), and then Bank of America only pledging to donate $1 per download, up to $2 million. I would have rather seen a 30 second slot for $4 million and BoA donating $6 million to charity.
Score: 5 Votes (Like | Disagree)
dejo Avatar
167 months ago
...and then Bank of America only pledging to donate $1 per download, up to $2 million.

Actually, it's up to $8 million.
Score: 3 Votes (Like | Disagree)
167 months ago
First, I love U2. Have since "October"

I wouldn't call Bono a dick. Pompous? Certainly. But he certainly is passionate about helping people, putting his own money where his mouth is, too, as well as using his celebrity to raise money and awareness.

I don't know. The rock career is long over and this new gig raising money for needy pharmaceutical companies kind of creeps me out.

At one end you have people donating money, and at the other, really needy sick people and that sounds OK, until you think about the millions for big pharma in the middle.

Look around the www, researchers say it's almost impossible to find out where the money is going. 1% to the needy, >50% on salaries? RED is a business not a charity. It's more about awareness… Eww.

I know someone who went to school with him and I think the consensus was, he was always a bit of a dick. Just add money and fame.

I'm more than happy to 'take' the bank's money, but looking around, I get the uneasy feeling, I'm not making much of a difference.

It might be The Edge you were thinking of admiring.
Score: 2 Votes (Like | Disagree)

Popular Stories

apple pro tell logo

Apple Launching Five New Products Today

Thursday November 5, 2026 12:59 am PST by
Apple is launching five new products on Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from today: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
silver iphone 18 pro

Apple Rumored to Drop the iPhone's Action Button Next Year

Friday November 6, 2026 6:07 am PST by
Apple plans to merge the iPhone's Action button with the Camera Control starting next year, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker claimed that a single press of the combined button would open the camera, while a long press would trigger the function assigned to the Action button. They explicitly clarified that the dedicated Action button would ...
hero medium 2x feature1

Apple Surveys iPhone Duo Buyers About Crease and Camera

Thursday November 5, 2026 4:22 pm PST by
Apple is sending email surveys to some iPhone Duo buyers to get feedback on display size, crease, under-display camera, and other features. The first question asks why the buyer chose the iPhone Duo now, with answers like "I wanted to try Apple's first foldable," "It was an impulse purchase," and "I expect smartphone prices to increase." Other questions ask about the size of the iPhone...
Latest Stories
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
12 hours ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
13 hours ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
13 hours ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
15 hours ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
18 hours ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
18 hours ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
18 hours ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
18 hours ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
19 hours ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
19 hours ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
21 hours ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
21 hours ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
21 hours ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
22 hours ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
1 day ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
1 day ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
2 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
2 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
2 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
2 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
2 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
2 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
2 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
2 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
2 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
2 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
2 days ago
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
2 days ago
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
2 days ago
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
2 days ago