iPad 2 sales have dropped significantly following the introduction of new iPad and iPad mini models back in October, according to the latest research from Consumer Intelligence Research Partners. Both the mini and full-size iPad Air making significant percentage gains in Apple's iPad mix.
For the September quarter, the last quarter before the new iPads were released, CIRP said the iPad 2 accounted for some 22 percent of iPad sales. For the December quarter, the iPad 2 fell to only 5 percent of total iPad sales.
In the quarter, the iPad mini with Retina display remained supply constrained until at least mid-December -- the full size iPad accounted for 54 percent of sales, while the iPad mini accounted for 41 percent.
"Apple managed to shift significant sales to its higher-priced models," said Mike Levin, CIRP Partner and Co-Founder. "For the past year, the legacy iPad 2 grabbed from one-quarter to one-third of iPad sales. Along with the trend toward sale of models with larger storage capacities, Apple should see higher iPad average selling prices, with iPad 2 at only 5% of total sales and iPad mini sales split between the original model and the new iPad mini with Retina display."
The new iPad Air -- which was in strong supply for the quarter -- accounted for 41 percent of total iPad sales, significantly outselling the fourth-generation full-size iPad. Sales of the non-retina iPad mini outstripped its retina-equipped brethren, likely because of supply issues. On the U.S. Apple Online Store, the iPad mini with Retina display only began shipping within 24 hours at the end of December.
The shift of sales from the cheaper iPad 2 to the more expensive iPad Air and iPad mini with Retina is a good sign for Apple. The company has seen its iPad Average Selling Price consistently drop over the past three years.
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
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Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
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Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
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For the last several months, we've been hearing rumors about a redesigned version of the iPhone 17 that Apple might call the iPhone 17 "Air," or something along those lines. It's going to replace the iPhone 17 Plus as Apple's fourth iPhone option, and it will be offered alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
We know the iPhone 17 Air is going to be super slim, but...
The iPhone 17 lineup will feature a vapor chamber heatsink to improve thermal performance, according to a new report.
The news comes from Chinese tech news site MyDrivers, which claims that the entire iPhone 17 lineup, consisting of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, will adopt the improved thermal heat spreader.
Vapor chamber technology is already used...
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2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.
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The iPad 2 was the last iPad on the market sold with a 30-pin connector which many businesses and institutions have a huge investment in. That is almost certainly why it has been kept afloat this long. These numbers are just a reflection of the fact that even those customers are realizing it's time to move on.
Buying a refurbished model does not work for me, I want the iPad to be new.
And that is the part where I can't understand why people would not get the iPad air. I can understand that the price can be tempting, I saw some iPads in my area going of $369 before tax and Target was giving a $60 gift card. But the A5 chip is how many generations behind?
I know a friend who bought a iPad 2 and an iPad mini all within the last 12 months, his wife also got an iPhone 4S....
Refurb gets you:
- a new outer shell - a new battery - a thoroughly checked iPad - Standard one year warranty - Option of getting Apple Care - a less expensive iPad
So exactly why do you not want a refurbished iPad?
