iPad 2 Sales Drop Significantly as Holiday Shoppers Choose Pricier iPads

iPad 2 sales have dropped significantly following the introduction of new iPad and iPad mini models back in October, according to the latest research from Consumer Intelligence Research Partners. Both the mini and full-size iPad Air making significant percentage gains in Apple's iPad mix.

For the September quarter, the last quarter before the new iPads were released, CIRP said the iPad 2 accounted for some 22 percent of iPad sales. For the December quarter, the iPad 2 fell to only 5 percent of total iPad sales.

In the quarter, the iPad mini with Retina display remained supply constrained until at least mid-December -- the full size iPad accounted for 54 percent of sales, while the iPad mini accounted for 41 percent.

CIRP iPad Sales

"Apple managed to shift significant sales to its higher-priced models," said Mike Levin, CIRP Partner and Co-Founder. "For the past year, the legacy iPad 2 grabbed from one-quarter to one-third of iPad sales. Along with the trend toward sale of models with larger storage capacities, Apple should see higher iPad average selling prices, with iPad 2 at only 5% of total sales and iPad mini sales split between the original model and the new iPad mini with Retina display."

The new iPad Air -- which was in strong supply for the quarter -- accounted for 41 percent of total iPad sales, significantly outselling the fourth-generation full-size iPad. Sales of the non-retina iPad mini outstripped its retina-equipped brethren, likely because of supply issues. On the U.S. Apple Online Store, the iPad mini with Retina display only began shipping within 24 hours at the end of December.

iPad ASP
The shift of sales from the cheaper iPad 2 to the more expensive iPad Air and iPad mini with Retina is a good sign for Apple. The company has seen its iPad Average Selling Price consistently drop over the past three years.

Top Rated Comments

virginblue4 Avatar
90 months ago

This is bad for the iPad 2. I think Apple may discontinue it this year.

Good, I hope they also discontinue the 1st generation iPad mini. Then we will only be left with retina iPads with a minimum of an A7 chip.

iPad 2 was and still is a great device, but I believe it is time to say goodbye.
Score: 11 Votes (Like | Disagree)
zhenya Avatar
90 months ago

Who was still buying these things?

Did old people wise up or did stores stop pushing them as a reasonable option?


People who buy ipads in volume like this.


Or who have expensive POS systems or other industry-specific hardware that is not easy to adapt to Lightning, nor is there a compelling reason to.
Score: 8 Votes (Like | Disagree)
AppleWarMachine Avatar
90 months ago
The price for the iPad 2 is way too high for a 3 year old product (they must have a few warehouses full) :D
Score: 8 Votes (Like | Disagree)
zhenya Avatar
90 months ago
The iPad 2 was the last iPad on the market sold with a 30-pin connector which many businesses and institutions have a huge investment in. That is almost certainly why it has been kept afloat this long. These numbers are just a reflection of the fact that even those customers are realizing it's time to move on.
Score: 7 Votes (Like | Disagree)
dannyyankou Avatar
90 months ago
5% seems pretty high. Not sure why anyone would buy it.
Score: 7 Votes (Like | Disagree)
osx11 Avatar
90 months ago

Buying a refurbished model does not work for me, I want the iPad to be new.




And that is the part where I can't understand why people would not get the iPad air. I can understand that the price can be tempting, I saw some iPads in my area going of $369 before tax and Target was giving a $60 gift card. But the A5 chip is how many generations behind?

I know a friend who bought a iPad 2 and an iPad mini all within the last 12 months, his wife also got an iPhone 4S....

Refurb gets you:

- a new outer shell
- a new battery
- a thoroughly checked iPad
- Standard one year warranty
- Option of getting Apple Care
- a less expensive iPad

So exactly why do you not want a refurbished iPad?
Score: 6 Votes (Like | Disagree)

Top Stories

Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals [Updated]

Tuesday November 24, 2020 8:51 am PST by
Black Friday is underway, and we're tracking discounts across Apple's lineup of iPads, including the current-generation 10.2-inch iPad, iPad Air, and iPad Pro. We'll be keeping this post updated as new deals appear and current ones expire, so be sure to keep checking back for the latest. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
apple park drone june 2018 2

Apple's Global Security Chief Indicted in Scheme to Trade iPads for Gun Permits, but Apple Says It's Found No Wrongdoing

Wednesday November 25, 2020 9:41 am PST by
Earlier this week, Apple's Chief Security Offier Thomas Moyer and others were charged in an expanding investigation involving the Santa Clara County Sheriff's Office over exchanging bribes for concealed gun permits, reported the Morgan Hill Times. According to the investigation, Santa Clara County Undersheriff Rick Sung held back four concealed carry weapons permits for Apple's security team ...
iPad Pro 5G and Mini LED feature

Rumored 2021 High-End iPad Pro May Feature 5G With mmWave Support

Thursday November 26, 2020 2:14 am PST by
Apple's rumored high-end iPad Pro models to be released next year will be 5G-enabled with mmWave support, according to sources cited by industry publication DigiTimes. Multiple rumors have suggested Apple is planning to release a high-end 12.9-inch iPad Pro with a mini-LED display next year, with the possibility that there will be an 11-inch mini-LED model too, but details beyond that have...