Apple Continues to Sell the iPad 2 Because Customers Are Still Buying It

Some observers may have wondered why Apple would continue to sell the iPad 2 for $399 after announcing the iPad Air and Retina iPad mini on Tuesday. The answer, according to new research from Consumer Intelligence Research Partners, is because customers are still buying the two-year old tablet.

The iPad 2 accounted for some 22 percent of iPad sales in the September quarter, down significantly from prior quarters, but it appears there is still more than enough demand for a cheaper, full-size iPad, particularly for the education sector.

CIRP iPad Sales

"Despite this quarter including back-to-school sales, the iPad 2, which accounted for a third of sales for the prior six months, seems to have started to show some age, after several strong quarters," said Josh Lowitz, Partner and Co-Founder of CIRP. "Yet, the iPad Mini continued its relative share in the past few quarters, as customers seem to continue to like it as a low-price tablet alternative."

The full-size iPad 4 remained the most popular iPad in the quarter, accounting for nearly half of total sales in the U.S., while CIRP says the iPad mini tallied about a third of sales.

Apple's new iPad lineup sees the older iPad mini starting at $299, the new Retina iPad mini and the full-size iPad 2 available for $399, and the new iPad air beginning at $499.

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
General Spotify Feature

Spotify Launches Cheaper $10.99/Month Premium Plan Without Audiobooks

Friday June 21, 2024 4:22 pm PDT by
Spotify today announced the launch of a new Basic paid plan that offers a small discount for dropping access to audiobooks. Priced at $10.99 per month, the Basic option includes all of the music benefits of Spotify like ad-free playback, but without added monthly audiobook listening time. The $11.99 standard Premium Individual plan that Spotify offers includes ad-free playback and 15 hours...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...

Top Rated Comments

Sky Blue Avatar
139 months ago
Wouldn't people buy the iPad 4 at $399 too, though?

I guess profit margins are better on the 2!
Score: 18 Votes (Like | Disagree)
taptic Avatar
139 months ago
In other news: Some customers don't know the definition of refurbished.

Score: 16 Votes (Like | Disagree)
bretm Avatar
139 months ago
why would they still buy it with the iPad 3 and 4 on the market ?:confused::confused:

It's cheaper.

Simply put, they now have a lineup of 2 full size pads, and 2 mini pads. Each with a retina and non retina version. Pretty simple.
Score: 16 Votes (Like | Disagree)
YeahBuddy Avatar
139 months ago
No body should be paying $400 for a two and a half year old tablet. Especially when at the same price you could purchase a newly released Retina iPad Mini.
Score: 12 Votes (Like | Disagree)
gordonprice67 Avatar
139 months ago
why would they still buy it with the iPad 3 and 4 on the market ?:confused::confused:
An iPad2 or original iPad Mini are ideal for POS systems. I can see Apple still selling them with the low res screens and minor CPU bumps for $200 two years from now, bundled with the Square POS system.

As an interesting side anecdote, something like 90% of the small coffee shops, cafes and local stores I go to are using Square. Not to mention farmers markets, food carts, massage therapists with folding tables, dog walkers, baby sitters, etc.
One cafe I know was spending $1000 a month for a regular POS system that didn't provide ANY metrics for that price, JUST sales processing. They switched to Square on an iPad, ran two months of metrics and proved that sales after 5:00 PM where so low that it was costing them money to be open. Switching to an iPad POS system probably put $10,000 in their pocket in a year. The iPad has been a fundamental business enabler in subtle but powerful ways. Which have nothing to do with retina displays and fast graphics and the like.
Score: 10 Votes (Like | Disagree)
bretm Avatar
139 months ago
That graph shows the iPad 4 selling quit well. This doesn't explain why they EOL'd it.

It's been replaced by the iPad air. Why is that confusing? They can't make it for any cheaper because it's a retina. Maybe a little, so why would you have the iPad 4 be just barely cheaper than the air, and possibly undermining air sales?
Score: 10 Votes (Like | Disagree)