"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
AirPods and AirPower: Everything We Know
Apple Continues to Sell the iPad 2 Because Customers Are Still Buying It
Some observers may have wondered why Apple would continue to sell the iPad 2 for $399 after announcing the iPad Air and Retina iPad mini on Tuesday. The answer, according to new research from Consumer Intelligence Research Partners, is because customers are still buying the two-year old tablet.
The iPad 2 accounted for some 22 percent of iPad sales in the September quarter, down significantly from prior quarters, but it appears there is still more than enough demand for a cheaper, full-size iPad, particularly for the education sector.
Apple's new iPad lineup sees the older iPad mini starting at $299, the new Retina iPad mini and the full-size iPad 2 available for $399, and the new iPad air beginning at $499.
The iPad 2 accounted for some 22 percent of iPad sales in the September quarter, down significantly from prior quarters, but it appears there is still more than enough demand for a cheaper, full-size iPad, particularly for the education sector.
"Despite this quarter including back-to-school sales, the iPad 2, which accounted for a third of sales for the prior six months, seems to have started to show some age, after several strong quarters," said Josh Lowitz, Partner and Co-Founder of CIRP. "Yet, the iPad Mini continued its relative share in the past few quarters, as customers seem to continue to like it as a low-price tablet alternative."The full-size iPad 4 remained the most popular iPad in the quarter, accounting for nearly half of total sales in the U.S., while CIRP says the iPad mini tallied about a third of sales.
Apple's new iPad lineup sees the older iPad mini starting at $299, the new Retina iPad mini and the full-size iPad 2 available for $399, and the new iPad air beginning at $499.
[ 166 comments ]
Top Rated Comments
(View all)
69 months ago
Wouldn't people buy the iPad 4 at $399 too, though?
I guess profit margins are better on the 2!
I guess profit margins are better on the 2!
69 months ago
why would they still buy it with the iPad 3 and 4 on the market ?:confused::confused:
It's cheaper.
Simply put, they now have a lineup of 2 full size pads, and 2 mini pads. Each with a retina and non retina version. Pretty simple.
69 months ago
No body should be paying $400 for a two and a half year old tablet. Especially when at the same price you could purchase a newly released Retina iPad Mini.
69 months ago
That graph shows the iPad 4 selling quit well. This doesn't explain why they EOL'd it.
It's been replaced by the iPad air. Why is that confusing? They can't make it for any cheaper because it's a retina. Maybe a little, so why would you have the iPad 4 be just barely cheaper than the air, and possibly undermining air sales?
69 months ago
why would they still buy it with the iPad 3 and 4 on the market ?:confused::confused:
An iPad2 or original iPad Mini are ideal for POS systems. I can see Apple still selling them with the low res screens and minor CPU bumps for $200 two years from now, bundled with the Square POS system.As an interesting side anecdote, something like 90% of the small coffee shops, cafes and local stores I go to are using Square. Not to mention farmers markets, food carts, massage therapists with folding tables, dog walkers, baby sitters, etc.
One cafe I know was spending $1000 a month for a regular POS system that didn't provide ANY metrics for that price, JUST sales processing. They switched to Square on an iPad, ran two months of metrics and proved that sales after 5:00 PM where so low that it was costing them money to be open. Switching to an iPad POS system probably put $10,000 in their pocket in a year. The iPad has been a fundamental business enabler in subtle but powerful ways. Which have nothing to do with retina displays and fast graphics and the like.
69 months ago
No body should be paying $400 for a two and a half year old tablet. Especially when at the same price you could purchase a newly released Retina iPad Mini.
It's bigger than the mini. Some people don't see as well as you. They need stuff bigger. And the retina doesn't do much good if you don't see so well. :P
69 months ago
The iPad 2 is a great tablet, and it matches the specs of many of Apple's other devices:
A5 / 512 MB:
iPhone 4S
iPod touch (5th generation)
iPad mini (1st generation)
iPad 2
A5 / 512 MB:
iPhone 4S
iPod touch (5th generation)
iPad mini (1st generation)
iPad 2
69 months ago
why would they still buy it with the iPad 3 and 4 on the market ?:confused::confused:
I buy a ton for the company I work for. We don't need retina and the mini is too small
[ Read All Comments ]
For this week's giveaway, we've teamed up with Astropad to offer MacRumors readers a chance to win a Luna Display adapter. The Luna Display is a handy little dongle that's designed to...
In late November, Apple launched a limited time promotion that offers up to $100 in additional credit when trading in an iPhone 6 through iPhone 8 towards the purchase of a new iPhone XS or...
Apple today filed its 2018 Conflict Minerals Report with the SEC as part of its commitment to supplier responsibility.
Apple said it remains "deeply committed" to upholding human...
Apple's Beats by Dre brand today unveiled a new NBA collection, with Beats Studio 3 Wireless Headphones available in six colorways representing the Golden State Warriors, Los Angeles Lakers,...
Twitter CEO Jack Dorsey today commented on the possibility of an edit button for tweets, suggesting Twitter is considering a feature that might let people go back and add clarifications or...
In the wake of Apple's decision to end its AirPort line of routers, many users continue to hunt for the best possible Wi-Fi networking solution. Ubiquiti Networks' AmpliFi routers have been...
Today is Valentine's Day, and as it happens on holidays, many online retailers are using the event to share Valentine-themed discounts and offers to their customers. In this post we've...
First released in 2016, Apple's AirPods are widely considered to be one of the company's best products in recent years, with AirPods offering great battery life, portability, simple charging,...
