Apple Opens the Doors at its MacArthur Chambers Store in Brisbane, Australia - MacRumors
Skip to Content

Apple Opens the Doors at its MacArthur Chambers Store in Brisbane, Australia

Apple's long-awaited store in Brisbane, Australia finally opened its doors to customers today. The flagship store was announced in 2011, but problems with contractors and the historical nature of the site delayed completion.

brisbane-outside
Customers started waiting in line almost 15 hours before the store was schedule to open its doors at 10 AM local time, with many hoping to score one of the limited edition Brisbane store T-shirts that were handed out. The dedicated fans were allowed in by exuberant store employees who greeted them with high-fives and cheers. Store leader Jonny Walker told PerthNow that he is proud of what Apple has done with the historic site.

"We are so proud of this store at Apple, it's got a stunning space now and we're really extremely proud to call it our home. When we took over the store a lot of the original historic elements were missing or in disrepair. What we've done is we've painstakingly restored it to its original glory."

brisbane-inside
The store is located within the impressive MacArthur Chambers building, which was General Douglas MacArthur's South West Pacific headquarters for the Allies during World War II. The new retail space occupies the entire bottom floor of the building. It includes 200 display units and is staffed by over 100 employees, says a report by Brisbane Times, which toured the location before it opened.

(Thanks, David!)

Popular Stories

Apple Store Logo

New Apple Store Reportedly Opening in Idaho

Wednesday August 19, 2026 12:46 pm PDT by
Apple plans to open a new 10,000-square-foot store at The Village at Meridian, an outdoor shopping complex near Boise, Idaho, according to building permits reviewed by BoiseDev. Apple is aiming to open the store in time for the iPhone 18 Pro launch this September, a tipster claimed. The company's only other store in Idaho is located at the Boise Towne Square shopping...
Apple Store App Liquid Glass Feature

Apple Store App Rolling Out 'Early Preview' of New Shopping Assistant

Monday August 24, 2026 5:55 am PDT by
In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual shopping assistant. Once it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app. Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment...
Foldable iPhone 2023 Feature 1

Gurman: iPhone Ultra Wows Early Testers, Except for Its Camera

Sunday August 23, 2026 11:19 am PDT by
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...

Top Rated Comments

165 months ago
I love historic Apple Stores.
Score: 6 Votes (Like | Disagree)
165 months ago
Yay!! I got an image published

Not my best images but published none the less, and a mention :)

I did think the store looked nice (perhaps a bit clinical), but not as nice as some of the other Apple stores I've seen on here...

David
Score: 3 Votes (Like | Disagree)
Steeley Avatar
165 months ago
Certainly looks nice. I wonder if they have any pics from before the restoration?

There are some out there of the previous tenant that'll give you an idea of what it looked like before. Mind you when the book store left it was rented out to fly-by-night bargain basement retailers for a while, but they didn't change anything from the book store they were just very messy. Note the tacky air conditioning pipes and gold detailing!

Pics courtesy of Skyscraper City (http://www.skyscrapercity.com/showthread.php?t=1368979&page=26) (found them with google image search)





Note in this last image the placement of the trees and the garden:

Score: 2 Votes (Like | Disagree)
165 months ago
And people say the high street is dying? Pfft. Just do it like Apple.

The high street isn't dying in Brisbane and Apple are a bit late to the party. They would have been late even if the store opened in 2011.

The new store is across the street from Louis Vuitton, Tiffany's, Chanel, Hugo Boss, and scotch & soda.

I'm sure apple will do well here.
Score: 2 Votes (Like | Disagree)
TyPod Avatar
165 months ago
Really cool looking store. I wish the Apple Store's by me actually looked cool and historic like this one!
Score: 2 Votes (Like | Disagree)
ksnell Avatar
165 months ago
Anyone else notice the Apple camera guy in the second photo? I guess we will be seeing this again in the next Apple Keynote.
Score: 2 Votes (Like | Disagree)