iOS Remains More Popular Than Android for Holiday Shopping in the U.S.
The majority of online orders from mobile devices on Christmas day were placed by iOS users rather than Android users, according to a new report from IBM. 23 percent of total online sales on Christmas in the United States were made from iOS devices, while just 4.6 percent were made from Android devices. Overall online traffic from iOS devices was at 32.6 percent, compared to 14.8 percent for Android.
As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.
iOS users also spent nearly twice as much on their online orders, with the average order coming in at $93.94 compared to $48.10 per order from Android devices. When comparing tablets to smartphones, consumers made more purchases via tablets (19.4 percent vs. 9.3 percent) on smartphones and paid slightly more than smartphone users.
Overall online sales were up 16.5 percent in 2013, with mobile sales surging up to nearly 29 percent of all online traffic for a year-over-year gain of 40 percent.
IBM's data was gathered using its IBM Digital Analytics Benchmark, which analyzes data from approximately 800 retail sites in the United States. The company saw similar sales numbers during Black Friday, where iOS was responsible for 18.1 percent of sales with an average order amount of $127.92, compared to 3.5 percent and $105.20 for Android.
Popular Stories
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
If you are unboxing an iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max today, make sure to update the device to iOS 17.0.2 before transferring data to the device from another iPhone, or else you might encounter issues. iOS 17.0.2 is only available for the iPhone 15 lineup. Apple says the update fixes an issue that may prevent transferring data directly from another iPhone...
Thursday September 21, 2023 10:28 am PDT by
Juli CloverApple today released iOS 17.0.1 and iPadOS 17.0.1 updates for the iPhone and the iPad, adding bug fixes to the new software. The iOS 17.0.1 and iPadOS 17.0.1 updates come just a few days after Apple launched iOS 17 and iPadOS 17. The software, which is build 21A340, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There is a...
The new Double Tap gesture for the Apple Watch Series 9 and the Apple Watch Ultra 2 will be enabled starting with watchOS 10.1, according to Marques Brownlee, host of the popular tech-focused YouTube channel MKBHD. The first beta of watchOS 10.1 will likely be available by next week, and Apple announced that the software update will be released next month. Brownlee shared his impressions...
Top Rated Comments
Its numbers reported for users shopping ON their devices versus shopping FOR devices.
Apologies if you are asking a totally different question.
They're from IBM. Probably more reliable than individual antidotes.
----------
But it probably is the biggest market where people spend money.
I was stuck in an airport for a couple days recently, and I found the opposite true. iPhones and ipads everywhere, hardly any android.
Are the majority of Android phones lower end models being used mainly as dumb phone replacements to mostly talk and text and maybe do some instant messaging?
And it's one of the very worst aspects about Apple fans.
I am better than you as I own an Apple product.
Look at me, I bet you wish you could afford Apple like I can, you poor person.
This thread wreaks of this, it's horrible.
It's the very very very worst part about some Apple fans, actually thinking they are better than others simply because they feel their phone is nicer :(