iOS Remains More Popular Than Android for Holiday Shopping in the U.S.

iphone_5c_store_heroThe majority of online orders from mobile devices on Christmas day were placed by iOS users rather than Android users, according to a new report from IBM. 23 percent of total online sales on Christmas in the United States were made from iOS devices, while just 4.6 percent were made from Android devices. Overall online traffic from iOS devices was at 32.6 percent, compared to 14.8 percent for Android.

As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.

iOS users also spent nearly twice as much on their online orders, with the average order coming in at $93.94 compared to $48.10 per order from Android devices. When comparing tablets to smartphones, consumers made more purchases via tablets (19.4 percent vs. 9.3 percent) on smartphones and paid slightly more than smartphone users.

Overall online sales were up 16.5 percent in 2013, with mobile sales surging up to nearly 29 percent of all online traffic for a year-over-year gain of 40 percent.

IBM's data was gathered using its IBM Digital Analytics Benchmark, which analyzes data from approximately 800 retail sites in the United States. The company saw similar sales numbers during Black Friday, where iOS was responsible for 18.1 percent of sales with an average order amount of $127.92, compared to 3.5 percent and $105.20 for Android.

Top Rated Comments

RMo Avatar
104 months ago
He can be excused for not getting this from a first reading, it was confusingly written. I had to go to the source article to be sure about what was being said here.
Not really. The headline might give you that impression, but the first sentence of the article is clear that it's about the amount of shopping done from devices. People seem to be commenting just based on their impression of the headline without even reading the summary, much less the original article (kind of like Slashdot for those of you who know, except we're apparently not even reading the summary now :)).
Score: 12 Votes (Like | Disagree)
Chatter Avatar
104 months ago
Apple is so dead....

On a serious note. How many were just people replacing an iPhone vs switching... thats the more important thing here.

Its numbers reported for users shopping ON their devices versus shopping FOR devices.
Apologies if you are asking a totally different question.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
104 months ago
Not sure if I buy these statistics, I'm seeing more and more people with Android devices where I am. It seems like for every 5 or 7 annoying giant android phone carrying people, I'll see 1 or 2 folks with iPhones.

They're from IBM. Probably more reliable than individual antidotes.

----------

Nothing new here, however the US is no longer the biggest market, so in the larger picture for Apple, not a very meaningful metric.

But it probably is the biggest market where people spend money.
Score: 8 Votes (Like | Disagree)
ghettochris Avatar
104 months ago
Not sure if I buy these statistics, I'm seeing more and more people with Android devices where I am. It seems like for every 5 or 7 annoying giant android phone carrying people, I'll see 1 or 2 folks with iPhones.

I was stuck in an airport for a couple days recently, and I found the opposite true. iPhones and ipads everywhere, hardly any android.
Score: 7 Votes (Like | Disagree)
aristotle Avatar
104 months ago
So this would support the notion that people who buy iPhones tend to have more disposable income. I suppose that makes sense given the number of free low end android phones that people with less disposable income buys. I would wager those users who buy the Galaxy S4 or other high end android phones spend just about as much as iPhone users on other purchases.
So what exactly do people do on their android phones if they don't shop, don't buy games and apps and they don't surf the web?

Are the majority of Android phones lower end models being used mainly as dumb phone replacements to mostly talk and text and maybe do some instant messaging?
Score: 7 Votes (Like | Disagree)
Piggie Avatar
104 months ago
Wow the snobbery in this thread is simply amazing.

And it's one of the very worst aspects about Apple fans.

I am better than you as I own an Apple product.

Look at me, I bet you wish you could afford Apple like I can, you poor person.

This thread wreaks of this, it's horrible.

It's the very very very worst part about some Apple fans, actually thinking they are better than others simply because they feel their phone is nicer :(
Score: 6 Votes (Like | Disagree)

Popular Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...