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The majority of online orders from mobile devices on Christmas day were placed by iOS users rather than Android users, according to a new report from IBM. 23 percent of total online sales on Christmas in the United States were made from iOS devices, while just 4.6 percent were made from Android devices. Overall online traffic from iOS devices was at 32.6 percent, compared to 14.8 percent for Android.
As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.
iOS users also spent nearly twice as much on their online orders, with the average order coming in at $93.94 compared to $48.10 per order from Android devices. When comparing tablets to smartphones, consumers made more purchases via tablets (19.4 percent vs. 9.3 percent) on smartphones and paid slightly more than smartphone users.
Overall online sales were up 16.5 percent in 2013, with mobile sales surging up to nearly 29 percent of all online traffic for a year-over-year gain of 40 percent.
IBM's data was gathered using its IBM Digital Analytics Benchmark, which analyzes data from approximately 800 retail sites in the United States. The company saw similar sales numbers during Black Friday, where iOS was responsible for 18.1 percent of sales with an average order amount of $127.92, compared to 3.5 percent and $105.20 for Android.
Top Rated Comments
Its numbers reported for users shopping ON their devices versus shopping FOR devices.
Apologies if you are asking a totally different question.
They're from IBM. Probably more reliable than individual antidotes.
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But it probably is the biggest market where people spend money.
I was stuck in an airport for a couple days recently, and I found the opposite true. iPhones and ipads everywhere, hardly any android.
Are the majority of Android phones lower end models being used mainly as dumb phone replacements to mostly talk and text and maybe do some instant messaging?
And it's one of the very worst aspects about Apple fans.
I am better than you as I own an Apple product.
Look at me, I bet you wish you could afford Apple like I can, you poor person.
This thread wreaks of this, it's horrible.
It's the very very very worst part about some Apple fans, actually thinking they are better than others simply because they feel their phone is nicer :(