iOS Remains More Popular Than Android for Holiday Shopping in the U.S.

iphone_5c_store_heroThe majority of online orders from mobile devices on Christmas day were placed by iOS users rather than Android users, according to a new report from IBM. 23 percent of total online sales on Christmas in the United States were made from iOS devices, while just 4.6 percent were made from Android devices. Overall online traffic from iOS devices was at 32.6 percent, compared to 14.8 percent for Android.

As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.

iOS users also spent nearly twice as much on their online orders, with the average order coming in at $93.94 compared to $48.10 per order from Android devices. When comparing tablets to smartphones, consumers made more purchases via tablets (19.4 percent vs. 9.3 percent) on smartphones and paid slightly more than smartphone users.

Overall online sales were up 16.5 percent in 2013, with mobile sales surging up to nearly 29 percent of all online traffic for a year-over-year gain of 40 percent.

IBM's data was gathered using its IBM Digital Analytics Benchmark, which analyzes data from approximately 800 retail sites in the United States. The company saw similar sales numbers during Black Friday, where iOS was responsible for 18.1 percent of sales with an average order amount of $127.92, compared to 3.5 percent and $105.20 for Android.

Top Rated Comments

RMo Avatar
92 months ago

He can be excused for not getting this from a first reading, it was confusingly written. I had to go to the source article to be sure about what was being said here.

Not really. The headline might give you that impression, but the first sentence of the article is clear that it's about the amount of shopping done from devices. People seem to be commenting just based on their impression of the headline without even reading the summary, much less the original article (kind of like Slashdot for those of you who know, except we're apparently not even reading the summary now :)).
Score: 12 Votes (Like | Disagree)
Chatter Avatar
92 months ago

Apple is so dead....

On a serious note. How many were just people replacing an iPhone vs switching... thats the more important thing here.


Its numbers reported for users shopping ON their devices versus shopping FOR devices.
Apologies if you are asking a totally different question.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
92 months ago

Not sure if I buy these statistics, I'm seeing more and more people with Android devices where I am. It seems like for every 5 or 7 annoying giant android phone carrying people, I'll see 1 or 2 folks with iPhones.


They're from IBM. Probably more reliable than individual antidotes.

----------

Nothing new here, however the US is no longer the biggest market, so in the larger picture for Apple, not a very meaningful metric.


But it probably is the biggest market where people spend money.
Score: 8 Votes (Like | Disagree)
ghettochris Avatar
92 months ago

Not sure if I buy these statistics, I'm seeing more and more people with Android devices where I am. It seems like for every 5 or 7 annoying giant android phone carrying people, I'll see 1 or 2 folks with iPhones.


I was stuck in an airport for a couple days recently, and I found the opposite true. iPhones and ipads everywhere, hardly any android.
Score: 7 Votes (Like | Disagree)
aristotle Avatar
92 months ago

So this would support the notion that people who buy iPhones tend to have more disposable income. I suppose that makes sense given the number of free low end android phones that people with less disposable income buys. I would wager those users who buy the Galaxy S4 or other high end android phones spend just about as much as iPhone users on other purchases.

So what exactly do people do on their android phones if they don't shop, don't buy games and apps and they don't surf the web?

Are the majority of Android phones lower end models being used mainly as dumb phone replacements to mostly talk and text and maybe do some instant messaging?
Score: 7 Votes (Like | Disagree)
Piggie Avatar
92 months ago
Wow the snobbery in this thread is simply amazing.

And it's one of the very worst aspects about Apple fans.

I am better than you as I own an Apple product.

Look at me, I bet you wish you could afford Apple like I can, you poor person.

This thread wreaks of this, it's horrible.

It's the very very very worst part about some Apple fans, actually thinking they are better than others simply because they feel their phone is nicer :(
Score: 6 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...