Supply Chain Performance Points to Blockbuster Holiday Quarter for Apple
In a new research note published today, Cantor Fitzgerald analyst Brian White shares data from his "Apple Barometer" for the month of November, with strong increases hinting that Apple will see blockbuster performance for the holiday quarter. White's metric, which tracks performance of Taiwanese suppliers known to be heavily reliant on Apple, has seen record performances for both October and November.
With approximately 97% of the sales now accounted for in our Apple Barometer, we estimate sales in November rose by approximately 19-20% M/M and well above the November average of up 6% over the past eight years. As such, we believe this November will prove to be the strongest in the history of our Apple Barometer. [...]
Given the combination of a record October performance and our expectation of record growth in November, our Apple Barometer is on track to report stronger-than- average seasonality in 4Q:13. If we assume an average MoM sales decline of 10% in December, we estimate our Apple Barometer will grow sales by 28% QoQ in 4Q:13, or more than double the average increase of 13% over the past eight years.
White attributes the strong performance by Apple's supply chain to robust demand for Apple products such as the new iPhone and iPad models, with an iPhone production boost to support a launch on China Mobile in the coming weeks perhaps also contributing.
Investor confidence in Apple is also increasing as the company appears poised for a strong holiday quarter. After falling significantly from late 2012 through the early part of this year, Apple's stock has been rebounding during the second half of 2013, setting a new 52-week high yesterday following a roughly 10% surge over the past two weeks. Like White's reasoning for strong Apple Barometer performance, the recent Apple stock spike has coincided with evidence of strong consumer interest in the company's products for the holiday shopping season, as well as the potential culmination of an iPhone deal with China Mobile, the world's largest carrier.
Popular Stories
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Even though Black Friday is officially over, we're still tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13.
Note: MacRumors is an...
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet.
Note:...
Black Friday deals have been in full swing for the better part of a month, and even with the shopping holiday officially over, we're still seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini.
Note: MacRumors is an affiliate partner with ...
Friday November 25, 2022 2:58 am PST by
Sami FathiAn Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Our Black Friday coverage continues through the weekend with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes.
If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
We're tracking all of the best Apple product discounts for Black Friday as they continue through the weekend, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra.
Note: MacRumors is an affiliate...
Top Rated Comments
Reading this comment makes me want to drop-kick a kitten.
It's one ****ing extra letter, if it bothers you that much just PM the poster instead of making a comment.
Don't people have any common sense these days?
There's individuals like you and me who buy companies with our own money based on how we view the future of those companies. Based on the people I talk to I don't think people like us have done much over the last 4 years. Everyone I know just keeps holding onto their shares.
If we were all there was, it would be a very stable stock.
But we're overlaid with the other kind of investor: The fund manager. This is a guy responsible for billions of dollars of other people's money. Like, say, a pension manager for a city government or large company. It's not his job to get a huge return, but rather to hit a specific (but safe) annual return.
Those are the guys that pumped a ton of money into Apple and shot it up to $700. They're also the guys who moved on at that point because it wasn't going to go much higher. And that was the right move for those guys. They didn't do anything wrong. It's not their job to invest in companies long term, it's their job to protect their own business' money.
But what that does is rock the ocean for you and me. We own sailboats and they're oil tankers. And we're all playing in the same pool. And when they stand up it has a big effect on the water level.
Apple is Doomed! It is soooo DOOOMED!!! This can't possibly be a good sign! Somehow, it spells CERTAIN DOOM! :D
That said, it should be clearly pointed out that Tim Cook says that predicting Apple's future based on the supply chain is unwise.
All MacRumors posts about the supply chain should have this notation.