Apple Acquires Social Analytics Firm Topsy for $200 Million

topsyApple has purchased social analytics firm Topsy for more than $200 million, reports The Wall Street Journal. According to its website, Topsy is a social search and analytics company that partners with Twitter to maintain an index of Tweets going back to 2006.

Topsy also makes products to search and analyze trends on social websites like Twitter and Google+. With its analytics tools, companies can analyze keywords by several different metrics such as activity, exposure, geography, or general sentiment. The Topsy website also serves as a search engine that looks through shared content on social networks and ranks results based on a social influence algorithm.

Topsy specializes in data from Twitter, offering tools to analyze tweets and other information to help track consumer sentiment. Its tools can decipher how often a specific term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign.

The company is one of a handful of Twitter’s partners who have access to the so-called "firehose"—the full stream of all tweets posted to the service. Topsy competes with DataSift Inc. and Gnip Inc. to analyze and resell this data to customers.

An Apple spokesperson confirmed the acquisition with the company’s standard line: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

According to The Wall Street Journal, Apple could possibly use Topsy's technology within iTunes Radio, and it could also be useful in the App Store, delivering content recommendations based on Twitter trends. It could also be used as a way to bolster iAd, providing data to marketers to serve targeted ads in iRadio.

Apple's purchase of Topsy comes after several other acquisitions earlier this year focused on mapping. According to Apple CEO Tim Cook, Apple made a total of 15 acquisitions during fiscal 2013.

Top Rated Comments

FirstNTenderbit Avatar
105 months ago
"... and it could also be useful in the App Store, delivering content recommendations based on Twitter trends"

KILL ME
Score: 22 Votes (Like | Disagree)
AMDeeb Avatar
105 months ago
Apple acquires a company for more than $200m:

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Apple acquires a company for $1b:

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Apple acquires Google:

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

:confused:
Score: 20 Votes (Like | Disagree)
DTphonehome Avatar
105 months ago
Ping 2.0 :D
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
105 months ago
Finally!! Since Apple will start paying attention, we can finally see:
- iPhone with SD card slot, microUSB and user-replaceable battery for ~$350
- iMacs with easy access to RAM and HD.
- Themes, skins, and user selectable color schemes. Like iOS7 with iOS6 look.
- Mac between Mini and Pro.
- Everything starts at 8GB RAM and 256 GB SSD
- 20% (or more) price drops across the board.
Let's start tweetin' Market share will soon follow

You drunk?
Score: 9 Votes (Like | Disagree)
Rogifan Avatar
105 months ago
He has no clue. He is just buying everything he can put his arms on hoping that this will spur growth but it ain't happening.
At least he wasn't stupid enough to buy Motorola Mobility. :D
Score: 9 Votes (Like | Disagree)
menithings Avatar
105 months ago
Finally!! Since Apple will start paying attention, we can finally see:
- iPhone with SD card slot, microUSB and user-replaceable battery for ~$350
- iMacs with easy access to RAM and HD.
- Themes, skins, and user selectable color schemes. Like iOS7 with iOS6 look.
- Mac between Mini and Pro.
- Everything starts at 8GB RAM and 256 GB SSD
- 20% (or more) price drops across the board.
Let's start tweetin' Market share will soon follow

1996 called. It wants this message back.
Score: 6 Votes (Like | Disagree)

Popular Stories

airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
macbook pro 13 inch banner

Apple Planning Five New Macs for 2022, Including Entry-Level MacBook Pro Refresh

Sunday December 5, 2021 7:55 am PST by
Apple is working on five new Macs for launch in 2022, including a new version of the entry-level MacBook Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that he expects Apple to launch five new Macs in 2022, including: A high-end iMac with Apple silicon to sit above the 24-inch iMac in the lineup A significant MacBook Air...
MBA Mock White Front Blue

2022 MacBook Air Getting Major Display Upgrade With One Drawback

Friday December 3, 2021 3:01 am PST by
Apple's next-generation MacBook Air is reportedly set to bring over many of the new MacBook Pro's features, with one noticeable omission, according to recent reports. The latest MacBook Pro models feature a mini-LED "Liquid Retina XDR" display with deep blacks and support for up to 1,600 nits peak brightness. The display also features Apple's "ProMotion" technology, which is capable of...
m3 feature black

Macs With 'M3' Chips Expected to Use TSMC's 3nm Chip Technology With Test Production Reportedly Underway

Thursday December 2, 2021 7:36 am PST by
Apple's chipmaking partner TSMC has kicked off pilot production of chips built on its 3nm process, known as N3, according to Taiwanese supply chain publication DigiTimes. The report, citing unnamed industry sources, claims that TSMC will move the process to volume production by the fourth quarter of 2022 and start shipping 3nm chips to customers like Apple and Intel in the first quarter of...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...