Apple's iPhone 5s and iPhone 5c were most popular with previous iPhone owners upgrading from older iPhones, according to new data gathered by Consumer Intelligence Research Partners.

Approximately 65 percent of total iPhone 5s/5c buyers in the United States previously owned an iPhone, compared to 55 percent of iPhone 5 purchasers a year ago. While 12 percent of consumers who purchased an iPhone 5 last year were upgrading from an iPhone 4s, just 6 percent of iPhone 5s/5c purchasers upgraded from an iPhone 5, with the rest of the former iPhone buyers coming from older models like the iPhone 4 and 4s or non-iPhone devices.

previousiphonebuyers
The lack of interest from iPhone 5 owners is likely due to the fact that the iPhone 5s and the iPhone 5c are somewhat minor updates that have not resulted in a change in form factor. The iPhone 5c in particular uses the same components found in the iPhone 5, and it is possible that continued iPhone 5s shortages have discouraged some iPhone 5 owners from upgrading to the latest model.

"We see a noticeable decrease in the number of iPhone buyers that seem to want the latest, most advanced phone," said Josh Lowitz, Partner and Co-Founder of CiRP. "For the iPhone 5S/5C, 6% of buyers upgraded from the year- old iPhone 5. In contrast, at the launch of the iPhone 5 in September 2012, 12% of customers upgraded from the year-old iPhone 4S." Within the two-thirds of iPhone buyers that upgraded from an existing iPhone in September and October 2013, many fewer upgraded from the year-old iPhone 5, relative to the 55% of iPhone 5 buyers in September and October 2012 that upgraded from the year-old iPhone 4S.

The iPhone 5s and 5c also saw higher adoption numbers from former Android users, though adoption by former basic phone users and BlackBerry users declined, likely due to a loss of overall market share in those groups.

CIRP's data is based on a survey of 400 U.S. iPhone buyers that activated a phone after the September 20 launch of the iPhone 5s and 5c.

Top Rated Comments

zifty Avatar
107 months ago
If you look at the graph, the number of people who upgraded from Android is much larger. It's people from "basic phone" and Blackberries that have gone down, which isn't surprising because there are a lot less people with either of those.

If anything, the real headline here is that more Android users are switching to iPhone with this upgrade than last year.
Score: 13 Votes (Like | Disagree)
gatearray Avatar
107 months ago
Don't forget, with all the new carrier "yearly upgrade" rip-off plans from this year, AT&T was stingy about an early upgrade for my contract and I'm sure many others.

Compare this to a couple years ago, when AT&T would actually bump-up many iPhone users upgrade eligibility so they could buy the new iPhone on day one.
Score: 4 Votes (Like | Disagree)
Bosunsfate Avatar
107 months ago
What are the aggregate numbers?

These are percentages.

One way to view the numbers in this manner is that the cross over people from Android are diluting the number of Apple iPhone users upgrading.

Simply saying that the percent of Apple upgrades is lower doesn't completely tell the story. Especially since the number of iPhone 5s and 5c units solid is significantly larger than the iPhone 5 numbers.
Score: 4 Votes (Like | Disagree)
ZacNicholson Avatar
107 months ago
apple is doomed :rolleyes:
Score: 4 Votes (Like | Disagree)
flottenheimer Avatar
107 months ago
There are three kinds of lies:
lies, damned lies, and statistics.
Score: 3 Votes (Like | Disagree)
Goozak Avatar
107 months ago
... a survey of 400 ...
Is this even a representative sampling ?
Score: 3 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
appleprivacyad cleaned

iOS 15 Patched Security Hole That Potentially Exposed Users' Private Apple ID Information to Third-Party Apps

Thursday January 20, 2022 3:32 am PST by
Apple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update. With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...