Apple's Growth Trails Smartphone Market in 3Q 2013, but Improves in Broader Mobile Phone Market

Research firm IDC today released its estimates on worldwide mobile phone sales for the third quarter of 2013, once again showing Apple's iPhone growth trailing that of the overall smartphone market. Apple's 33.8 million iPhone shipments were up 25.7% year-over-year, compared to 38.8% growth for the entire market. Market leader Samsung grew at slightly higher than the industry average, and Apple with its 13.1% share was able to hold onto the second-place ranking ahead of Huawei, Lenovo, and LG, all of which showed strong growth but remained at under 5% market share.

idc_3Q13_smartphones

Worldwide Smartphone Shipments in 3Q13 in Millions of Units (Source: IDC)

Apple's total volumes speak to the early success of the iPhones 5S and 5C, and the softening demand of older devices prior to the new models launching. The iPhone 5S lived up to the hype of the gold case and the fingerprint sensor, and the iPhone 5C with an array of colors. At the same time, limited usability on the fingerprint sensor and higher-than-expected pricing on the iPhone 5C drew mixed reactions. Still, this did not prevent Apple from enjoying a record 9 million units shipped in their debut.

As in previous quarters, Apple's performance in the overall mobile market benefited from the decline of the featurephone, with the company's 25.7% year-over-year growth easily topping the market's overall 5.7% growth and allowing Apple to remain firmly in third place behind Samsung and Nokia. According to IDC, smartphones accounted for 55% of total mobile phone shipments during the quarter, up from 42% in the third quarter of 2012.

idc_3Q13_phones

Worldwide Mobile Phone Shipments in 3Q13 in Millions of Units (Source: IDC)

Apple released its financial results for the third calendar quarter (fourth fiscal quarter) yesterday, revealing that the iPhone continues to account for majority of the company's revenue at 52 percent.

Top Rated Comments

springsup Avatar
104 months ago
Spot on. Who the hell wants to spends a lot, sell a lot and make a thin profit. :D

Look at those smartphone numbers again - Samsung are outselling Apple almost 3-to-1.

That means Samsung can afford to have 1/3 of the margin Apple has and make the same massive profits.

Let's ignore business for a moment; wouldn't humanity benefit immensely from more people having access to better technology?

That was Apple's original vision. Not to make massive profits, but to make great products that change the world and to get those products in to the hands of as many people as possible.

Today, the company executing that vision is Samsung. Apple seems to be fixated on profit, despite being extremely financially secure already.
Score: 11 Votes (Like | Disagree)
EbookReader Avatar
104 months ago
Spot on. Who the hell wants to spends a lot, sell a lot and make a thin profit. :D
Customers do. Customers want high end specs smartphone for low price (thin profit for manufacturer).

For example, this high end specs smartphone is selling for $327 unlocked/off-contract in China.



Qualcomm Snapdragon 800 quad-core 2.3GHz CPU
Sharp/LG 5″ 1080P IPS display with ultra-sensitive touch
2GB LPDDR3 RAM
16GB eMMC4.5 flash memory
SONY 13 MP Exmor RS CMOS back camera
2MP BSI front camera
NFC & 2.4/5G WiFi support
3050 mAh battery

And it's outselling the Iphone in China. It's easy to compete when it's half the price of the iPhone while the specs are comparable (if not better).
Score: 11 Votes (Like | Disagree)
springsup Avatar
104 months ago
Aren't profits what matter most? Apple is targeting the middle to high end which is growing. Android can have the bottom end which is also growing but is less profitable.

NO

My passion has been to build an enduring company where people were motivated to make great products. The products, not the profits, were the motivation. Sculley flipped these priorities to where the goal was to make money. It's a subtle difference, but it ends up meaning everything.

What ruined Apple was not growth … They got very greedy … Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible … they went for profits. They made outlandish profits for about four years. What this cost them was their future. What they should have been doing is making rational profits and going for market share.

From a wise man.
Score: 9 Votes (Like | Disagree)
Oletros Avatar
104 months ago
Like he said, "shipments."

Not saying Samsung isn't selling smart phones by the boatload. Just that it's hard to know how far ahead they are when Apple gives us "sales" and Samsung gives us "shipments."

Apple gives shipments also.

And really, after 4 years still using the same old boring and meaningless "shipped vs sold" argument.
Score: 7 Votes (Like | Disagree)
Nale72 Avatar
104 months ago
What's the point of getting the device to the hands of people if the device itself sucks? The way to get 3x the sales of iPhones, android phone manufacturers are releasing crappy phones that are loaded with bloatware and are hard to use.

If they are all that crappy and suck, how come they year after year outsell Apple? How can they have a better growth than Apple? Wouldn't people see through them selling useless phones year after year. Wouldn't they buy an iPhone the next time in that case? Have you actually used a modern Android phone (with objective eyes)? I believe it's amazing how much bang you get for your bucks when it comes to some Android phones compared to the 5C for example.

I certainly hope that the guys at Apple don't have the same opinion, but instead realize that there are a lot of really good Android phones out there. They won't just go away by themselves due to selling cheap crap that people will stop buying. They are a real threat.

I'm not saying Apple is doomed, but it's old and incorrect to brush off the Android phones as cheap crap.
Score: 6 Votes (Like | Disagree)
Oletros Avatar
104 months ago
I'm sorry but you can't compare Apple and Samsung here.

How many phones have Apple got on the market get compared to Samsung?
Well, if you want to measure the market share you have to count all the phones. No company having the same number is irrelevant for that figure.
Score: 6 Votes (Like | Disagree)

Top Stories

affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
adobe photoshop sketch ipad

Adobe Removing Photoshop Sketch and Illustrator Draw From App Store in July

Saturday June 26, 2021 4:02 pm PDT by
Adobe this week reminded customers that its Photoshop Sketch and Illustrator Draw apps will no longer be available for download on iOS and Android starting July 19. Adobe plans to stop supporting the apps for existing users on January 10, 2022. In a support document, Adobe said users can easily migrate to its Fresco app, which combines many Photoshop Sketch and Illustrator Draw drawing and...
REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
homepod feature blue2

Looking to Grab a HomePod Before They're Gone? These Retailers Still Have Stock

Monday March 15, 2021 6:54 am PDT by
Apple last week discontinued the original HomePod, marking just over three years on the market for the full-size smart speaker. If you're looking to purchase the larger HomePod before it's completely gone, there are still some options online today. The biggest retailer with remaining stock on the HomePod is Apple itself, which has the White HomePod for $299.00 on its website. Space Gray is...
september 2021 event ar logo

Apple's September 14 Event Page Features AR Logo on iPhone

Tuesday September 7, 2021 9:23 am PDT by
Apple this morning announced a digital-only event that will be held on Tuesday, September 14, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer and you'll see the three-dimensional logo move in real-time in the real world. Just open up the event site on an ‌iPhone‌ or iPad and tap right on the logo to open up the AR version. The...
iphone 11 night mode photos

Apple Reveals New Night Mode Photo Feature Exclusive to iPhone 11 Series

Tuesday September 10, 2019 12:23 pm PDT by
Apple today announced the iPhone 11, iPhone 11 Pro, and the iPhone 11 Max, all-new models that boast improved cameras, and specifically, a dramatic new Night Mode photo feature. Last year, Google introduced its impressive Night Sight camera mode, a software-based feature that allows users to take detailed pictures in dark environments using Google Pixel smartphones. Apple's new Night...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...