OS X Mavericks Adoption Pushing Past 7% in Under 24 Hours

Less than 24 hours after OS X Mavericks launched for free in the Mac App Store, roughly 7% of Mac traffic is already coming from machines upgraded to the new operating system, according to a live tracker hosted by analytics firm GoSquared. The tracker shows adoption sitting at around 0.5-0.7% yesterday until beginning its upward march upon the public release.

gosquared_mavericks_adoption
While analytics data is difficult to compare between services, last year Chitika found 3% of Mac traffic coming from OS X Mountain Lion as of 48 hours after its launch. Unsurprisingly, GoSquared's data hints that Mavericks may be seeing significantly faster adoption compared to Mountain Lion due to the free nature of the new upgrade.

GoSquared CEO James Gill tells MacRumors that his firm currently provides analytics for over 40,000 sites, allowing it to monitor billions of page views per month. That base allows the firm to offer a reasonable snapshot of activity at any given time.

While Mavericks is growing rapidly, it still represents a small fraction of the Mac user base, with GoSquared's numbers showing just under 50% of traffic coming from OS X Mountain Lion and almost all of the remainder split nearly evenly between OS X Lion and OS X Snow Leopared. Users on any of those systems can upgrade directly to Mavericks at no cost through the Mac App Store.

Top Rated Comments

TimeSquareDesi Avatar
95 months ago

Well my wife is 1 and I am 2.


wow, you guys are young.
Score: 54 Votes (Like | Disagree)
troop231 Avatar
95 months ago
That's a fantastic adoption rate. Also, I believe that Craig is the best on-stage presenter Apple currently has.
Score: 46 Votes (Like | Disagree)
vmachiel Avatar
95 months ago

That's a fantastic adoption rate. Also, I believe that Craig is the best on-stage presenter Apple currently has.


It's the hair. The hair is winning.
Score: 38 Votes (Like | Disagree)
thedeejay Avatar
95 months ago
Complaints about Mavericks: none. It's fkin awesome!
Score: 26 Votes (Like | Disagree)
SpinThis! Avatar
95 months ago
Craig Federighi: Free is good!
Score: 25 Votes (Like | Disagree)
Morod Avatar
95 months ago
Still on Snow Leopard here.
It. Just. Works.
Score: 17 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...