OS X Mountain Lion Already Accounting for 3% of Mac Traffic

Friday July 27, 2012 10:16 am PDT by Eric Slivka

AllThingsD reports that just over 48 hours after launch, OS X Mountain Lion is already accounting for over 3% of web traffic coming from the Mac platform. The data, which comes from analytics firm Chitika, shows that Mountain Lion's share has risen quickly from roughly 0.25% prior to the public launch.

“Moreover, based on Apple’s June 2012 announcement that there are currently 66 million Mac users in the wild, we can infer that 2.11 million Mac users downloaded OS X Mountain Lion in the past 48 hours,” Chitika said. “Using this figure, if we assume that 90 percent of these users paid to upgrade, OS X Mountain Lion generated $38 million in revenue for Apple in the past 48 hours.”

Adoption has been even faster among those who closely follow Apple news, with 9to5Mac reporting yesterday that over half of its Mac visitors were already on Mountain Lion after hitting 10% even before the public launch.

Last year, Apple touted one million downloads of OS X Lion in the first day of availability, but the company has yet to release any official early figures for OS X Mountain Lion.

With Apple having just released new and updated models of its popular MacBook Pro and MacBook Air machines last month, many users are eligible for Apple's Up-to-Date program, which offers a free upgrade to Mountain Lion. Apple has, however, been experiencing some issues with the program, with a number of users only just now receiving redemption codes to allow them to download OS X Mountain Lion.

Top Rated Comments

Small White Car

114 months ago

Wish I could down vote this for mathematical ineptitude.... ML has been out for 2 days now and you're saying it's not a success with that huge spike in traffic? Do you know how to do math? :rolleyes:

Every day I find another reason to remember why the down-vote buttons were actually a really good idea.

Score: 32 Votes (Like | Disagree)

tbobmccoy

114 months ago

...which means 97% isn't coming from ML. Doesn't sound like a triumph to me.

Wish I could down vote this for mathematical ineptitude.... ML has been out for 2 days now and you're saying it's not a success with that huge spike in traffic? Do you know how to do math? :rolleyes:

Score: 25 Votes (Like | Disagree)

weing

114 months ago

I could be part of that traffic too if those bumholes would only send my upgrade code!

Score: 22 Votes (Like | Disagree)

bbeagle

114 months ago

...which means 97% isn't coming from ML. Doesn't sound like a triumph to me.

So, what you're saying is that if the DAY AFTER Windows 8 comes out, if less than 37.5 million people have installed and are running Windows 8, it's a failure?

I see. I'll compile the stats for you on October 27, 2012, the day after Windows 8 is released.

-------------------------------------

Windows current users: 1.25 billion x 3% = 37.5 million

Source: http://www.winsupersite.com/blog/supersite-blog-39/windows8/windows-charge-numbers-141534

Score: 11 Votes (Like | Disagree)

markcres

114 months ago

...which means 97% isn't coming from ML. Doesn't sound like a triumph to me.

Score: 9 Votes (Like | Disagree)

arvacker

114 months ago

it still amazes me how many people are willing to just jump on a version 0 of a major software update, without waiting to see if there are problems, or at least until version .1

no way in hell i would risk computer downtime just so i could be "first" to download. i mean, there really is no rush.

You do realise that your .1 update is 'bugfree' because of all the 'idiots' that jump at the .0 release, right?

Score: 7 Votes (Like | Disagree)

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