OS X Mountain Lion Already Accounting for 3% of Mac Traffic

AllThingsD reports that just over 48 hours after launch, OS X Mountain Lion is already accounting for over 3% of web traffic coming from the Mac platform. The data, which comes from analytics firm Chitika, shows that Mountain Lion's share has risen quickly from roughly 0.25% prior to the public launch.

“Moreover, based on Apple’s June 2012 announcement that there are currently 66 million Mac users in the wild, we can infer that 2.11 million Mac users downloaded OS X Mountain Lion in the past 48 hours,” Chitika said. “Using this figure, if we assume that 90 percent of these users paid to upgrade, OS X Mountain Lion generated $38 million in revenue for Apple in the past 48 hours.”

chitika mountain lion 48 hours
Adoption has been even faster among those who closely follow Apple news, with 9to5Mac reporting yesterday that over half of its Mac visitors were already on Mountain Lion after hitting 10% even before the public launch.

Last year, Apple touted one million downloads of OS X Lion in the first day of availability, but the company has yet to release any official early figures for OS X Mountain Lion.

With Apple having just released new and updated models of its popular MacBook Pro and MacBook Air machines last month, many users are eligible for Apple's Up-to-Date program, which offers a free upgrade to Mountain Lion. Apple has, however, been experiencing some issues with the program, with a number of users only just now receiving redemption codes to allow them to download OS X Mountain Lion.

Top Rated Comments

Small White Car Avatar
133 months ago
Wish I could down vote this for mathematical ineptitude.... ML has been out for 2 days now and you're saying it's not a success with that huge spike in traffic? Do you know how to do math? :rolleyes:

Every day I find another reason to remember why the down-vote buttons were actually a really good idea.
Score: 32 Votes (Like | Disagree)
tbobmccoy Avatar
133 months ago
...which means 97% isn't coming from ML. Doesn't sound like a triumph to me.

Wish I could down vote this for mathematical ineptitude.... ML has been out for 2 days now and you're saying it's not a success with that huge spike in traffic? Do you know how to do math? :rolleyes:
Score: 25 Votes (Like | Disagree)
weing Avatar
133 months ago
I could be part of that traffic too if those bumholes would only send my upgrade code!
Score: 22 Votes (Like | Disagree)
bbeagle Avatar
133 months ago
...which means 97% isn't coming from ML. Doesn't sound like a triumph to me.
So, what you're saying is that if the DAY AFTER Windows 8 comes out, if less than 37.5 million people have installed and are running Windows 8, it's a failure?

I see. I'll compile the stats for you on October 27, 2012, the day after Windows 8 is released.

-------------------------------------

Windows current users: 1.25 billion x 3% = 37.5 million

Source: http://www.winsupersite.com/blog/supersite-blog-39/windows8/windows-charge-numbers-141534
Score: 11 Votes (Like | Disagree)
markcres Avatar
133 months ago
...which means 97% isn't coming from ML. Doesn't sound like a triumph to me.
Score: 9 Votes (Like | Disagree)
arvacker Avatar
133 months ago
it still amazes me how many people are willing to just jump on a version 0 of a major software update, without waiting to see if there are problems, or at least until version .1

no way in hell i would risk computer downtime just so i could be "first" to download. i mean, there really is no rush.


You do realise that your .1 update is 'bugfree' because of all the 'idiots' that jump at the .0 release, right?
Score: 7 Votes (Like | Disagree)

Popular Stories

iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
adaptive transparency airpods pro

iOS 16.1 Beta Brings Adaptive Transparency to Original AirPods Pro

Thursday September 29, 2022 1:08 pm PDT by
The third beta of iOS 16.1 that was released earlier this week expands the Adaptive Transparency feature introduced with the second-generation AirPods Pro to the original AirPods Pro. As noted on Reddit, first-generation AirPods Pro owners who also have the AirPods beta software will now see an "Adaptive Transparency" toggle in the AirPods section of the Settings app. The 5A304A beta...
tim cook malala

Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

Thursday September 29, 2022 7:26 am PDT by
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
iphone 14 iphone 14 plus in hand feature

iPhone 14 Is Secretly Hiding a Beloved Mac Feature

Friday September 30, 2022 3:24 am PDT by
The iPhone 14 and iPhone 14 Pro models bring over a longstanding Mac feature, but the setting to enable it is off by default. The feature, which is actually a new accessibility option, allows the iPhone to play a startup chime like the Mac. When enabled, the sound comes alongside a new shutdown chime. The Mac has featured a startup chime since 1987's Macintosh II, and the iconic "bong"...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...