Qualcomm Backs Off 'Marketing Gimmick' Comments About the A7's 64-Bit Benefits

Qualcomm SnapdragonLast week, Qualcomm chief marketing officer Anand Chandrasekher called Apple's new 64-bit A7 processor a "marketing gimmick" and claimed the processor had very few consumer-driven features.

Today, Qualcomm is backing away from those comments, according to Macworld. A company spokesperson issued this statement to the magazine:

"The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate," said a Qualcomm spokesperson in an email. "The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices."

64-bit processing marks a major advance for mobile CPU-makers and will be extremely important for Qualcomm going forward, as the firm has announced that it too is working on such chips. Given the flurry of attention regarding Chandrasekher's comments and Qualcomm's own ambitions in the area, it makes sense for the company to try to walk back the "marketing gimmick" remarks.

Top Rated Comments

Chatter Avatar
137 months ago
Anand: 64bit is a gimmick.
QC: we are producing 64bit chips.
Anand: Well its not really a gimmick you see....what I meant was .....
Score: 51 Votes (Like | Disagree)
sk1wbw Avatar
137 months ago
Open mouth, insert foot, close mouth.
Score: 47 Votes (Like | Disagree)
hondo77 Avatar
137 months ago
Typical

Marketing person comments on something technical and is totally wrong. Nothing to see here.
Score: 34 Votes (Like | Disagree)
dannyyankou Avatar
137 months ago
Anand: 64bit is a gimmick.
QC: we are producing 64bit chips.
Anand: Well its not really a gimmick you see....what I meant was .....
... we didn't release it first
Score: 24 Votes (Like | Disagree)
chrmjenkins Avatar
137 months ago
So I guess all the people defending him in the thread take it back?
Score: 23 Votes (Like | Disagree)
Four oF NINE Avatar
137 months ago
It's good to see a responsible retraction of earlier uninformed and irresponsible comments.
Score: 21 Votes (Like | Disagree)

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