jimmy-iovine-crop-324x285Beats will launch its Beats Music service in the United States within the next couple of months, reports The Next Web. The service will be available via the web and an iOS app, directly competing with other available music services like Spotify, Pandora, Rdio, and Apple's newly released iTunes Radio.

According to Beats COO and president Luke Wood, Beats Music will focus on both content curation and playlists, with Beats hiring employees to create playlists based on artists, activities, and moods. iTunes Radio is also heavily curated.

"We’re going to focus really heavily on playlists, because that’s how we consume music and that’s how most people consume music."

"We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile."

Prior to the launch of both Beats Music and iTunes Radio, Beats CEO Jimmy Iovine met with Apple executives to discuss its music subscription service, called "Project Daisy" at the time.

While Apple CEO Tim Cook and SVP of Internet Services Eddy Cue expressed interest in Beats’ model and rollout plans, no deal emerged between the two companies. Despite that, Apple and Beats maintain a close relationship, with Apple retail stores offering Beats products and using Beats by Dre headphones to demo iPods and other products.

Top Rated Comments

ScottishDuck Avatar
136 months ago
throw beats in the trash
Score: 17 Votes (Like | Disagree)
i-John Avatar
136 months ago
Great, a crappy app to go with their over-priced crappy hardware.
Score: 5 Votes (Like | Disagree)
rmwebs Avatar
136 months ago
More fool the people that buy anything branded as 'Beats'.
Score: 5 Votes (Like | Disagree)
Eduardo1971 Avatar
136 months ago
Annoying pop music? No thanks, I will save my money and spend it on iTunes Radio or Spotify.

Get over yourself dude.

Last time I checked (a few minutes ago actually) iTunes (and iTunes radio) also carried its fair share of 'annoying pop music'. It is a store-they can carry whatever sells.
Score: 3 Votes (Like | Disagree)
mintshows Avatar
136 months ago
Bears, Beets, Battlestar Gallactica
Score: 3 Votes (Like | Disagree)
locust76 Avatar
136 months ago
Oh boy. The definitive name in music is coming out with a competing music service. How exciting.

/s
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...