Apple Aiming to Grow in India by Building Standalone Franchise Stores in Small Markets

by

Apple India executives Maneesh Dhir and Sanjay Kaul have stated in a meeting with retailers that the company will be focusing on consumers in small cities and towns in the country in order to grow sales, reports The Economic Times (via The Next Web).

The executives state that Apple desires to build 100 exclusive standalone stores under the franchise model in smaller markets, and will aim to do so by the end of the current fiscal year. The company is precisely interested in the changing demographic of the market, with both executives feeling that the aspiration level of Apple products amongst the youth are growing along with the population of wealthy citizens.

istore_hyderabad_india

The move comes amid Samsung's success in the Indian hinterland, said a senior executive with a retail chain, besides which companies such as Sony and Nokia have been able to sell smartphones costing in excess of 30,000 in areas outside the metros. The 16 GB iPhone 5 costs 45,500. India pricing for the upcoming iPhone models - the 5C and the 5S - hasn't been announced yet.

"Apple has realised that if it wants to grow fast in India, it has to look beyond the metros," said the CEO of one of India's retail chains. The company wants to grow upwards of 30% year-on-year in India and feels the smaller markets would play a critical role since the aspiration level of Apple products amongst the youth and rich is growing there as well.

India notably does not have any Apple Retail Stores in its country; however a report in January 2012 stated that Apple was interested to build stores in the country after business regulations were eased. Apple was also planning for 'significant growth' of its reseller network in India as reported last March.

Figures from research firm Canalys reported in August for Q2 2013 showed that India is now the third largest smartphone market in the world, with 129% growth in the region resulting in 9 million smartphone shipments during the quarter. Apple CEO Tim Cook also mentioned during the company’s Q3 2013 earnings call that iPhone sales in India were increased by 400% year-on-year, while the iPad posted double-digit growth in the region, highlighting the potential for future growth in the market.

Top Rated Comments

(View all)
Avatar
92 months ago

iSee what you did there :eek: :D


:D:p This here is genuinely funny.
Score: 3 Votes (Like | Disagree)
Avatar
92 months ago
@TimeSquareDesi, There is nothing creative about it. The 'i' before anything is quite synonymous with Apple stuff, and iStore simply means "all things i" or "all things Apple". California almonds - almonds from California, right? That's creative for you? McIntosh apples named by John McIntosh after himself. Do we say, "duh!"?

Stop being sarcastic. People went to such great lengths about the name iPad. And today, do they not want it?

It's a name, it serves a purpose. That's it.

@voyagerd, actually, none of those stores are knock-offs. They are legitimately authorised by Apple for selling their products in India. These "Premium Resellers" are the iStore line by Reliance Digital and iPlanet. Then there is Imagine.

@tmroper, a fact for you - here in India, we have our English straight, and I am pretty sure Apple does too, unlike you. 'Small towns' are small towns. Cities are cities, there are big cities and small cities. In India, we have villages too. And I don't see Apple talking about villages. They are talking only about towns and cities.
Score: 3 Votes (Like | Disagree)
Avatar
92 months ago

"iStore".... How creative.


It would make perfect sense for an eyeglass place :)
Score: 2 Votes (Like | Disagree)
Avatar
92 months ago
Franchises suck.

We have one in my city in the UK and its like an Apple store except not as nicely designed, no genius or proper diagnostics, run by a company with own agenda, and worst of all they cant sell or work on any iPhone products.

So pointless.
Score: 1 Votes (Like | Disagree)
Avatar
92 months ago

"Small cities and towns" means rural areas, and I don't see how those would have consumers with the money for iPhones. Would have been interesting to hear a couple of examples.


The whole town could chip in for an iPhone, and keep it in the town center for common use. Or one entrepreneur could buy one and rent it out. Even people living just above the subsistence level could be cool for 5 minutes per month.
Score: 1 Votes (Like | Disagree)
Avatar
92 months ago

MacRumors, you really need to caption your photos. This is a knockoff store, not what Apple has planned. Misleading the reader -- while unintentionally -- is still poor journalism.


Maybe, but maybe not. In Taiwan, for example, despite being the corporate headquarters for Foxconn, there are no official Apple stores (which is partly due to restrictive commercial laws); instead, there are stores labeled "Authorized Reseller" or "Premium Apple Reseller" and they feature Apple logos and the layout of a traditional Apple store--and, Apple gives them authorization to cover warranties or, in a case that happened to me in Taiwan once, ship my AppleCare+ iPad to a repair hub Apple has in Singapore...in other words, there are indeed knock-off Apple stores (mostly in Mainland China), but I've seen Premium resellers in the mall under my high-rise and they are 100% legit.
Score: 1 Votes (Like | Disagree)

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by
It's already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We've seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are...

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by
Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source. To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

Teardown Video Confirms iPhone 12 and iPhone 12 Pro Use Same 2,815mAh Battery

Thursday October 22, 2020 9:47 am PDT by
With the iPhone 12 launching on Friday and in just a few hours to Australia and New Zealand, hands-on videos, teardowns, reviews, and other iPhone-related content has been coming out. A new teardown video delves into both the iPhone 12 and the 12 Pro, confirming battery life for both models and giving us a closer look at their internals. The video from Io Technology is in Chinese, but ...

Images of Supposed AirPods Diagnosis Tool Shared Online

Thursday October 22, 2020 5:24 am PDT by
Apple is reportedly rolling out a new tool to Apple service providers for testing AirPods, according to leaker known as "Fudge," who shared images of the tool on Twitter. Apple appears to be seeking to reduce unnecessary AirPods services by more accurately diagnosing the cause of a fault. Instances of a dirt-blockage, which may be difficult to ascertain visually, can apparently be...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Apple's AirTags Revealed in Newly Published Patent Applications

Thursday October 22, 2020 9:13 am PDT by
Two patent applications filed by Apple appear to depict the company's widely expected AirTags item trackers (via Patently Apple). The filings, which include a large number of images, are titled "Mounting Base for a Wirelessly Locatable Tag" and "Fastener with a Constrained Retention Ring," and describe a wirelessly locatable tag that can be used to determine the absolute location of an...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...