Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Government Officials Praise 'Activation Lock' Feature of iOS 7 Following Public Release
Today, Gascón and Schneiderman praised Apple's release of the Activation Lock feature in iOS 7, calling it the "world's first attempt to implement a technological solution to the global smartphone theft epidemic".
"After months of pressure from a global coalition of elected officials and law enforcement agencies, we are pleased that Apple is set to release a new mobile operating system that includes a theft deterrent feature called Activation Lock. This is an important first step towards ending the global epidemic of smartphone theft.The release goes on to note that while Activation Lock is a "step forward", it is ultimately too early to tell if it will cut down on the so-called "Apple Picking" crimes.
“In the months ahead, it is our hope that Activation Lock will prove to be an effective deterrent to theft, and that the widespread use of this new system will end the victimization of iPhone users, as thieves learn that the devices have no value on the secondary market. We are particularly pleased that – because Activation Lock is a feature associated with Apple's new operating system as opposed to a new device – it will be available to consumers with older phone models who download the free upgrade.