With iOS 7, Apple now allows app downloads up to 100MB over cellular connections, prompting users to connect to Wi-Fi for larger apps. Apple previously boosted the limit to 50MB with the launch of the third-generation iPad in March 2012. Before that, users could only download 20MB apps over a cellular connection.
Developers frequently work hard to keep their apps under the over-the-air download limit, as they believe going over that limit can reduce the likelihood of spontaneous purchases.
Thanks Aaron!
Top Rated Comments
Sent with my iPhone with unlimited data
50MB, 100MB, 250MB, 500MB, no limit
for unlimited LTE users like myself, it would be no limit.
Now they just need to add more storage. Without uppering the price.